Premium Quality of Selected Growers
Decorum Company – Plants & Flowers is a growers’ cooperative with more than fifty members. Together these growers market more than 4,000 products under this brand. The quality brand Decorum Company has been a household name in international trade since 1999. A club of specially selected, passionate plant and flower growers forms the basis for this. They stand for quality, sustainability, and innovation. That is their brand promise: "To us, plants and flowers are the most beautiful things in the world, and that is why we cultivate flowers and plants of the finest quality." Decorum growers are carefully selected. Our growers know what it takes to grow premier plants and flowers; quality and innovation are key. Only the very best products from the greenhouse, measured against a predetermined benchmark quality, are marketed under the Decorum label. Only the premium quality products of our selected growers are being labeled as Decorum. Also, because Decorum products are grown with lots of passion and love, they truly last longer!
The Flower Novelties for 2021
Enjoy these outstanding novelties proudly presented by Decorum and their growers. Some varieties are nominated for the prestigious Royal FloraHolland Glass Tulip Award 2021.
Spray Rose Artesia Grower: Seters Roses
This beautiful novelty, called Artesia, has a special flower shape and is characterized by its thick buds. It combines subtle shades of pink in a bicolor fashion and produces many flowers per stem. Artesia is a versatile spray rose that will give texture and a pop of color to any arrangement.
Spray Rose Pink Yo-Yo Grower: Seters Roses
The Pink Yo-Yo, a special name for a striking variety. This spray rose is intensely pink and has many flowers per stem that bloom relatively large.
Gerbera Maldini Grower: Jac. Oudijk Gerbera's
A legendary germini is introduced with the name Maldini. Maldini is a sweet soft pink flower with a light white hint. Due to its black heart, however, there is also a spirit in the flower, and it is bound to give it a shiny career. Breeding by Dümmen Orange.
Like its name already says, the lisianthus Giant White has big filled pure white flowers. The long branch looks very elegant as a mono bunch and as a shiny eye-catcher in any bouquet in any season.
Lisianthus Falda White Grower: Montana Lisianthus
The exclusive Lisianthus Giant White has only just been launched and once again Montana Lisianthus presents a special introduction: the Lisianthus Falda White. With her luxurious expression and her pure white appearance, she steals the show in every arrangement. Her skirt of sexy lines fanning out in the fringed bell lines, reveals the name Falda, Spanish for a skirt. Her buds open gracefully, like pirouettes on the dance floor, and always provide that ultimate floral experience.
Alstroemeria Avianna Grower: Together2Grow
Nominated for the 2021 Royal FloraHolland Glass Tulip Award. Avianna has a large flower with an even pink color and a white heart. The pink color is also visible in the bud. Compared to other varieties, Avianna also has a very sturdy branch of high quality. This not only gives the flower an elegant appearance, but it also ensures that the branch holds up well in a mixed bouquet or as a mono bunch.
Alstroemeria Pearl Bell Grower: Together2Grow
Together2Grow has an innovative Alstroemeria available: The Pearl Bell. The characteristic of this new variety is the pearl white color with soft green accents. The flower is also seamless and of heavy quality, with 85 to 90 grams per branch. The Pearl Bell hardly contains any leaves above the flower, a nice fact is that this is very rare in other alstroemerias. This makes the white flower stand out even better!
Roselily Aïsha Grower: Moerman Lilium
Roselily Aïsha, a promising white variety with surprisingly large flowers and a green heart. The Roselily's are known as pollen-free and have no pistil. Did you know that the maiden name Aïsha means "alive" and "prosperous"? During these special times, this is the ultimate gift to give away!
Lily Double Oriental Anouska Grower: Moerman Lilium
Double Oriental Anouska has a lovely pink color. The large-flowered lily was extensively tested last year by Moerman Lilium, where the long vase life of the cut flower stood out enormously together with the double flower shape. Moerman Lilium can now introduce the novelty to a wide audience.
Chrysant Rabelo Grower: Arcadia Chrysanten
Arcadia Chrysanten introduces a novelty called "Rabelo". During the holidays there is always an increased demand for red fluffy chrysanthemums. Rabelo fills this need perfectly with its beautiful color and velvety petals. This makes the chrysanthemum enormously versatile and the new standard in red fluffy flowers. Rabelo will be available up to Valentine's Day at the various flower auctions.
Chrysanthemum Bolte Grower: Van Wordragen
Van Wordragen Flowers is the newest member of Decorum. They recently added a completely new spray chrysanthemum to their range: the Chrysanthemum Bolte. The Chrysanthemum owes its name to the Floral Designer Timo Bolte who is known for his unique designs. The characteristic of the Chrysanthemum Bolte is the anemone-shaped flower with deep pink color and white edges. The flower is exclusively available at Van Wordragen Flowers.
Get in touch with us and with more than fifty top quality growers. Decorum Company Visiting address: World Horti Center Europa 1 2672 ZX Naaldwijk Netherlands Phone: +31 (0)174 61 53 72 Fax: +31 (0)174 62 35 91