24/7 Live on Social Media during the First Social Trade Fair

With the coronavirus continually affecting our market and our interaction in the 'real' world, new initiatives are rising to connect - and promote - our floriculture sector. A new flower trade fair initiative has entered the market and it has a full social media focus. From today to Friday, January 16th, the Social Trade Fair is live.

The Social Trade Fair 2021

The world's largest marketplace for floriculture, Royal Floraholland, has joined forces with the international platform Flower Factor to interact with an international professional audience. The set-up is just like the annually organized Trade Fair in the Netherlands that couldn't take place this year due to the COVID-19 measurements worldwide. With a diverse program, their socials are turned into a digital trading floor.

Social Trade Fair Program

The Social Trade Fair will take place on Flower Factor and Royal FloraHolland’s social media channels such as Facebook, Instagram, and LinkedIn. In the week of 11 to 16 January 2020, social media posts will be posted according to the schedule. The full program for the Social Trade Fair is shown in a block schedule online. Inspiration, information, and trends can be followed from a safe distance in an interactive way.

Visit the Social Trade Fair

The social trade fair participants' will promote their company by either a promotional video or participate in a live stream that occurs during the week on different social channels. Flower Factor floral designers show their best creations using the participants' products, and interviews and workshops are lined up for you to be informed about the vision and story behind the companies in the international flower scene. All content is available on the social media channels of Royal Floraholland and The Flower Factor. Click on the icons below to check out the social trading floor.