Holland's leading brand in plants and flowers, Decorum, has launched its redesigned website in the first week of March 2022. Over fifty growers have a fresh, inspiring, and complete platform to showcase their products. Also, the existing B2B webshop has been given a new look. This all fits in the strategy of reinforcing Decorum's mission of bringing Pure Perfection.
Evolution of the Corporate Identity
For Decorum, the past few months have been characterized by an evolution of its corporate identity. Like other parts of the complete restyling, the new website and webshop are stylish and up-to-date.
Decorum gradually introduced the new corporate identity in mid-2021. Part of this corporate identity is the updated logo and the pay-off 'Pure Perfection'. Over the past few months, the entire packaging line has also been adapted to the new styling.
In addition to the more interactive character of the new website, there is also an up-to-date offer showing the most beautiful novelties with an overview available of the business partners where Decorum's plants and flowers are for sale. This is considered a valuable addition for anyone looking for Decorum products that all mark their quality, innovation, and sustaibability.
Only the best plants and flowers are selected for the Decorum brand. Its growers have a great passion for plants and flowers. The Decorum quality label is this brand's promise that all the products are premium quality with a longer lifespan.
The aim of the webshop is to make it as easy as possible for customers to buy Decorum products. This has been achieved by adding themed offers, like holidays, and favorites as options. The innovations have been implemented in cooperation with software supplier Florinet.
Check out Decorum's redesigned website and webshop.
Watch this short webshop promo film by Decorum: