Kreetta Järvenpää is a Finnish floral artist and photographer who has gained international recognition for her unique and inspiring floral photography. Known for her creative use of color, texture, and form, Järvenpää's work is a celebration of the natural beauty of flowers and plants. Here's what to know about her in this florist special edition!
Kreetta Järvenpää - Learning to Speak the Language of Flowers
Kreetta Järvenpää's journey as an artist began in 2014 when she started experimenting with flowers as a hobby. With a background in photography, she was drawn to the visual possibilities of working with flowers and plants.
Her early creations were simple, but as she gained more experience and knowledge, her work evolved into intricate and complex designs, transforming her into the stupendous floral artist and photographer she is nowadays. Her work is admired by thousands worldwide and through her art and photographs she lets you immerse deeply in her flower world, taking you by the hand on her lovely journey.
Järvenpää's work is influenced by 17th-century still-life flower paintings and her love of nature. Kreetta loves using plants for nature for her designs and floral art, but mainly uses garden flowers. Although she loves Finnish nature, there are many other inspirational spots and places where she gets her ideas from.
A Unique Set of Skills That Create Outstanding Floral Art
One of the things that set Järvenpää's work apart is her use of color whenever she is creating and experimenting with flowers. She is known for her bold and vibrant color combinations, which create a sense of energy and joy in her designs. The skilled artist often uses contrasting colors, such as pink and green or yellow and purple, to create a dynamic and visually stimulating effect for those who see her artwork.
Not only does she love the use of bold colors when shooting floral art but Kreetta's work is also characterized by her use of texture and form. She has a very keen eye to shoot exactly the angle, colors, and beautiful shapes of one of nature's greatest gifts—flowers.
The floral artist sometimes incorporates natural elements, such as bark and twigs in her designs to create a sense of depth and texture. She shares:
"Flowers are my materials; they are expressive and shaped by time. Since 2016, I have been making floral arrangements and photographing them to capture every detail into a frame. Everything must be perfect before taking the final shot and I want that my photography doesn’t look like a photograph at all. I create an escape window from reality with my camera – a floral fantasy."
Kreetta Järvenpää’s Story of How Flowers Became Her Life Passion
Seeing the huge and passionate work her mom did on a daily basis when she was small inspired Kreetta and aided her in her gardening skills which she is still perfecting to this day. When her mother passed away 20 years later, Kreetta felt a need to work with flowers and abstract painting. Suddenly the door for her opened, and she understood what she had inherited. Flowers were left for the artist to build her own connection to making art.
The Finnish artist found a new sense of freedom in creating her own world through art, disregarding the constraints of time and reality. The beauty of changing and decaying flowers provides her with a meditative space, and she aims to work ecologically by carefully selecting her flowers.
Kreetta Järvenpää's workspace is adorned with an orange tree that has a long history. Her mother bought an orange from the grocery store and from one of its seeds, this orange tree grew. Through her own language of flowers, the photographer embarked on a journey of self-discovery.
Both a Floral Artist and a Photographer
In addition to her artistic abilities, Kreetta Järvenpää is also a talented photographer. She includes flowers in her photography, which ultimately creates stunning and surreal images that blur the line between art and nature. Järvenpää has been exhibiting her photographs since 2017 and she has been featured in publications such as Rum Ute, Financial Times HTSI, Helsingin Sanomat newspaper, Asun magazine, and Orlando magazine.
Said by Kreetta herself, the floral artist thinks she is an emerging artist at the moment. She has one big exhibition coming up in September in the Poikilo Museum in Kouvola, Finland with Heikki Marila, a contemporary painter. At the moment she has her art in Galleri Duerr in Stockholm. To know more, visit Flora Favola.
Despite her international success, she remains deeply rooted in her heritage. Kreetta, who makes part of our florist special this week is passionate about promoting the beauty of slow flowers a.k.a local flowers and more ecological floristry. She is also committed to sustainability and eco-friendliness in her work, using organic and locally sourced materials whenever possible.
The real magic happens on her Instagram account, so make sure to check it out!
All photos belong to Kreetta Järvenpää.