Meet Matilda Ptilotus by Benary at This Year’s IFTF Event

Impressing everyone with a long shelf life in the vase, and also working magnificently as a dried cut flower that sets new trends, you're going to want to see what Matilda is all about.

By: THURSD. | 25-10-2022 | 3 min read
Floral Events
IFTF Matilda variety by Benary header on Thursd

IFTF will be the event of the year for floriculture professionals from all over the world. It will all take place from November 9-11, 2022 at the Expo Haarlemmermeer in Vijfhuizen, Netherlands, and it will be the opportunity to meet and learn about an extensive number of novelties and product launches. To be more specific, you'll have the chance to meet the amazing cut flower, Matilda Ptilotus, by Benary breeders.

Matilda Ptilotus Will Make a Special Appearance at IFTF 2022

The gorgeous Matilda Ptilotus has a long trajectory in the flower industry and finally, you'll be able to see her astounding beauty and meet the impressive characteristics that have rapidly made her a cut-flower favorite in the flower world. 2019's Proflora cut flower trade expo in Bogotá, Colombia saw the debut of Matilda.


Matilda ptilotus at IFTF 2023 on Thursd


After that, it was introduced to the global market at Flower Trials this year and to the North American market at the Floriexpo cut flower show in Miami in June 2022. Benary, the breeder of gorgeous Matilda can confirm she'll be encountering all of you at booth D.3.25 at the 2022 International Floriculture Trade Fair (IFTF) in the Netherlands. To know more about the horti event of the year read the article 'IFTF - The 2022 International Floriculture Trade Fair Is the Must-See Horti Industry Event of the Year'. 

Let’s Date Back to Matilda’s Origin

First and foremost, let's understand where Matilda comes from. Ptilotus exaltatus is a perennial plant belonging to the Amaranthaceae family. Ptilotus is native to southwest Australia in semi-desert areas. Production must therefore take into consideration a deep-root system and well-drained soil.


Matilda ptilotus cut flowers on Thursd


Matilda Ptilotus by Benary is a cut-flower novelty that appeals to both flower growers and designers with a feather-like neon purple-pink appearance that may endure for more than two weeks and grow to lengths of more than 70 cm. No wonder it has caused such a positive impression in the floral industry!

You’re Going to Want to Meet Matilda at IFTF

Why? There's a long list of why you should not miss out on seeing Matilda Ptilotus at this year's IFTF event, but here are just a few of the most important points. Matilda is an easy, breezy, sassy, and classy pink girl ready to conquer your sight and heart at first peep.


Matilda ptilotus great flower filler as well on Thursd



Flower bouquet with Matilda ptilotus on Thursd



Beautiful pinkish Matilda ptilotus variety on Thursd


A Formidable Four-Season Cut Flower

Matilda Ptilotus by breeder Benary is a cut flower that is fit for all four seasons and for all the right reasons is a must-have addition both for flower bouquets and for growers' cut flower portfolios. Matilda functions as an incredible bloom that surprisingly can actually change a flower bouquet in a matter of seconds. It not only adds a gorgeous span of purple-pink colors mixed together but gifting a bouquet with Matilda will leave your loved ones speechless.


Spectacular floral design using Matilda ptilotus on Thursd


All of this said, are you ready to meet this stunner Matilda at the 2022 IFTF taking place in the Netherlands?




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