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Smithers-Oasis Showcasing New OASIS® TerraBrick™ Floral Media

This is a game-changer in the floricultural industry. OASIS® TerraBrick™ Floral Media is certified OK compost home and OK compost industrial by TÜV Austria.

By: THURSD. | 28-10-2021 | 11 min read
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NEW: OASIS® TerraBrick™ Floral Media

OASIS® TerraBrick™ Floral Media is the most significant invention for the floral design industry since floral foam. Made with plant-based, renewable, natural coir, and a compostable binder, this patent-pending product creates a stable base in which to design fresh flowers. It has excellent water absorption for very good flower life and can be rewatered to extend flower hydration. OASIS® TerraBrick™ Floral Media is certified OK compost HOME and OK compost INDUSTRIAL by TÜV Austria. This certification is valid worldwide. TÜV Austria is a third-party certifying organization. Smithers-Oasis has had tests performed by an independent laboratory and the results have been provided to TÜV Austria for assessment and certification. Smithers-Oasis Showcasing New OASIS® TerraBrick™ Floral Media Smithers-Oasis Showcasing New OASIS® TerraBrick™ Floral Media

OASIS® Terrabrick™ Floral Media Checks All of the Boxes

Robin Kilbride, President and CEO of Smithers-Oasis

“Smithers-Oasis is extremely excited about this product. Our Research team has been working on its development for years, and we believe OASIS® TerraBrick™ Floral Media is the most impactful invention in the floral design space since the creation of OASIS® Floral Foam in 1954.”
“We started this project with a long list of performance targets, OASIS® TerraBrick™ Floral Media checks all of the boxes. In addition to being certified OK compost HOME and OK compost INDUSTRIAL, the product offers a sturdy foundation in which to create floral designs, allowing design from all sides. The product can be cut to fit any container or can be used on a dish or plate so that it can be seen and incorporated into the design."

Availability

Chris Martens, Managing Director Smithers-Oasis Benelux

"OASIS® Terrabrick™ is available at your wholesale as also our complete product line of OASIS® BIO Floral Foam Products. We notice that the consumer is willing to pay a little more for these bioproducts, as long as you explain it well." "We recognize that the florist and consumer's demand for biodegradable products are increasing - the florist is the core of our business. In response to the needs of our customers, Smithers-Oasis developed these important lines of bioproducts: OASIS® BIO Floral Foam and OASIS® TerraBrick™ Floral Media. The use of OASIS® BIO Floral Foam Products and OASIS® TerraBrick™ Floral Media also counts towards obtaining the certificate of the independent quality mark Barometer Sustainable Florist."
Smithers-Oasis Launches OASIS® TerraBrick™ Floral Media

Robin Kilbride, President and CEO of Smithers-Oasis

“We’ve done extensive product testing in a number of our Research laboratories. This product offers a very good flower life and meets the other rigorous testing standards that we establish for all our products. Of course, our testing extended beyond our laboratories into the hands of floral designers around the world. That feedback was key to achieving our goals.”

How OASIS® TerraBrick™ Works

Bricks are available in one size and are sold by the tray (8 bricks per tray). Each brick can be easily removed from our recyclable trays and cut with a knife into your desired shape and size. Once placed in their containers, bricks simply need to be saturated before flower stems are inserted. This provides excellent water absorption and very good flower life.

What Do Our Test Florists Think of the Product?

• It resembles potting soil and therefore looks very natural • It increases the shelf life of cut flowers • It is 100% biodegradable • It's easy to use • It would be nice if it was also available in other forms • It is a totally new product and it requires a flexible attitude
Smithers-Oasis Launches OASIS® TerraBrick™ Floral Media
Design Klaus Wagener BLOOM's

Launching OASIS® TerraBrick™ Floral Media in the United States, Canada, and Europe

OASIS® TerraBrick™ Floral Media is initially launching in the United States, Canada, and Europe. Launches in other markets will continue throughout the year. In the meantime, you can visit terrabrick.oasisfloral.com to learn more about the product and sign up to find out when it is available in your market.

FLORALIFE Sustainability Plans

We have set ourselves a target to remove 100 million pieces of plastic from the supply chain/consumers' homes by 2025. In fact, sustainable packaging is one of our 5 commitments in our FloraLife 2025 Sustainability Plan. With the new recyclable paper packets, are well on our way to achieving this goal.

FloraLife® Flower Food Recyclable Paper Packets

The FloraLife® Flower Food recyclable paper packets are the same great flower food products you are familiar with, but with one simple change: the packaging material. These packets are now offered in recyclable paper packaging as opposed to our regular plastic one. Once emptied, the packaging can be disposed of in a recyclable paper waste bin. It is important to note that not all paper packaging is recyclable. The balance between paper and additional additives (coatings, sealing agents, ink, etc.) is important to ensure recyclability in the paper waste stream. Too many additional additives can cause issues in the recycling facilities and therefore stop the packaging from being truly recyclable. Rest assured that the FloraLife® Flower Food paper packets conform to the global recyclability norms. The packaging has been tested for recyclability at paper mills and 3rd party assessors. Additionally, the packaging material used in the FloraLife® Flower Food paper packets is certified to the OK Biobased 4-star standard. This guarantees by a 3rd party assessor (TUV Austria) that the material is made from at least 80% renewable resources.

New FloraLife® Fair Trade Products

• FloraLife® Express Fairtrade Universal 200 in 20-liter Jerrycan and • FloraLife® Express Fairtrade Universal 300 Liquid Sticks for 1 liter of water. These products contain Fair Trade sugar and bear the Fair Trade label. This label offers producer cooperatives the opportunity to obtain a more stable, fairer price and to establish sustainable trade relationships. Both farmers and workers who work on plantations, receive an additional Fair Trade premium that they can invest themselves in community projects such as education or health care. Through the Fair Trade label, you, therefore, contribute to a fair income for farmers in developing countries. The use of FloraLife® Fair Trade 200 & 300 also counts towards obtaining the certificate of the independent quality mark Barometer Sustainable Florist. Smithers-Oasis Showcasing New OASIS® TerraBrick™ Floral Media - Article on Thursd

NEW FloraLife® Leafshine Silicon Free

The brand new eco-responsible silicon free and 100% natural oils leafshine! • same performance as the classic leafshine • ready to use • odorlessSmithers-Oasis Showcasing New OASIS® TerraBrick™ Floral Media - Article on Thursd

DO GOOD. EVERY DAY.

Smithers-Oasis Launches New Global Sustainability Program

“Eight years ago, when Smithers-Oasis launched our first Sustainability Program, we were one of the few companies in the floriculture and horticulture industries to have a formal sustainability platform,” said Robin Kilbride, President, and CEO of Smithers-Oasis. “Since then, many companies in those industries have developed something. Also, there are different expectations for our businesses outside of our heritage markets, such as temperature-controlled packaging. So, building on our business units’ local activities to support our original three pillars of People, Planet, and Prosperity, we were ready to significantly expand our program.” The Smithers-Oasis Sustainability Program will focus on five areas of sustainability: Employee Experience; Community Engagement; Environment, Health & Safety; Product Responsibility & Innovation; and Ethics & Integrity. “The Smithers-Oasis Sustainability Program is foundational for our company,” continued Kilbride. “This ensures we have a consistent baseline across all business units in our global organization. It also allows business units that have already established their own sustainability programs to maintain them in addition to the Corporate program. Do Good. Every Day. will be integrated into our daily approach to business and our work.” Sustainability has long been a value at Smithers-Oasis. OASIS® Floral Foam with biodegradable performance launched in 2014, the first of its kind and still the only floral foam in the world that has been certified and is available in more than 50 countries. More recent launches include OASIS® TerraBrick™ Floral Media which is certified OK compost HOME and OK compost INDUSTRIAL, FloraLife® Leafshine Silicone Free, FloraLife® Flower Food sachets made with recyclable paper, and OASIS® Grower Solutions Horticubes® AeroMax, which increases the growth of leafy greens up to 30%, significantly increasing the output of hydroponic growers within the same footprint. “Our products are the most visible achievements we have,” said Kilbride, “but we do much more. For example, we have been focused on scrap reduction in our manufacturing facilities for years, and now some of our factories are down to zero scraps. We are also committed to the communities in which we live and work, and we strive to use our resources and expertise to lift others up. Thousands of people have participated in our education programs, which teach skills that give people new careers and income streams. We have watched education change people’s lives.” To learn more about the Smithers-Oasis Sustainability Program - Do Good. Every Day. - go to smithersoasis.com/sustainability/.
Smithers-Oasis Showcasing New OASIS® TerraBrick™ Floral Media - TOTF2021 on Thursd (2)
Photo Studio PSG, Design Philippe Bas
Smithers-Oasis Showcasing New OASIS® TerraBrick™ Floral Media - TOTF2021 on Thursd (3)
Photo Studio PSG, Design Philippe Bas

About Smithers-Oasis

Smithers-Oasis’ global expertise in the plant and flower business stretches from propagation to presentation. With locations in more than 20 countries and resources around the world, Smithers-Oasis manufactures and markets floral foam and floral media, postharvest products, growing media, floral sprays and dyes, and flower arranging supplies for the floriculture and horticulture industries. OASIS®, FLORALIFE®, and DESIGN MASTER® are three of the company’s most recognized brands founded in 1954, 1938, and 1961, respectively. With more than 65 years of experience with foaming technology, Smithers-Oasis also manufactures and markets specialty foams for a wide variety of applications including temperature-controlled packaging, medical cast-alternative impression, absorption, and molding. Smithers-Oasis, a privately owned company, is headquartered in Kent, Ohio, USA.

Contact and Follow Smithers-Oasis

Media Contact: Denise M. Patterson Director of Corporate Marketing [email protected] +1 330.945.5131 [email protected] #OASISFloralMedia #TerraBrick #OASISTerraBrick Thursd socials website internet Thursd socials facebook Thursd socials instagram

Frequently Asked Questions - OASIS® TerraBrick™ Floral Media

OASIS® TerraBrick™ Floral Media has a “very good” flower life. What does that mean?

We recognize that different users have different expectations or requirements for their floral media. The goal of OASIS® TerraBrick™ Floral Media was to create a stable floral media out of natural materials that are OK compost HOME and OK compost INDUSTRIAL and deliver very good flower life. We have tested a range of flowers and have met or exceeded that flower life goal. The reason we do not claim “excellent” flower life is that OASIS® Floral Foam offers longer flower life which is considered “excellent” in the marketplace. We have not seen any commercially viable bricks like this, particularly ones that could offer flower life and stability for arranging flowers. The “natural” options in the market - often incorporating a water source - require a daily change of water. We also considered the design and flower life needs of cemeteries which require OK compost HOME materials to be used in floral designs and the flower life requirements for those arrangements. As we suggest with all floral media, saturate the OASIS® TerraBrick™ Floral Media with a solution made of water and FloraLife® Flower Food, which will further enhance flower life.

Is OASIS® TerraBrick™ Floral Media safe for flowers?

We have conducted frequent, repeated tests in our research labs and have found the product to be safe for flowers. Flower life, stem burn, and leaf yellowing test results all fall within the range we deem acceptable.

Why is OASIS® TerraBrick™ Floral Media only available in a single size of a brick?

When developing this product, we prioritized a single shape and size so that we could perfect the formulation and manufacturing process. We welcome your ideas for additional sizes, shapes, and articles that would be useful for you.

Why is there a tray?

The tray helps to protect the bricks during shipment. You can use the tray in the design if you want, however it will not hold water like a typical vase or container.

Why do we saturate the bricks by pouring water over them rather than float-saturating them?

Cutting and arranging the bricks in a container prior to saturating their results in a cleaner workspace. Oversaturated bricks are also more difficult to cut cleanly. If you prefer to float-saturate OASIS® TerraBrick™ Floral Media, do not force them under the surface of the water. We recommend removing the bricks from the tray before float saturation.

Are you able to reposition stems without harming the structure?

Theoretically, you can reuse OASIS® TerraBrick™ Floral Media as a design media, though inserted stems create holes that do not fully close when a stem is removed. This will affect the integrity of its grip. OASIS® TerraBrick™ Floral Media can be reused in pots or the garden.

How should OASIS® TerraBrick™ Floral Media be stored?

We advise storing it in a dry environment.

Is OASIS® TerraBrick™ Floral Media compostable?

Yes, it has been certified as both OK compost HOME and OK compost INDUSTRIAL by TUV Austria. This certification is valid globally. TUV Austria is a third-party certifying agency. We had testing completed by an independent laboratory, and those results were provided to TUV Austria for review and certification. Only the floral media (bricks) are OK compost HOME and OK compost INDUSTRIAL.

Is the tray compostable?

No, the tray is not compostable. It should be placed in the recycling bin with other paper and cardboard.

Is the carton compostable?

No, the carton is not compostable. It should be placed in the recycling bin with other paper and cardboard.

Is OASIS® TerraBrick™ Floral Media just a brick of potting soil?

No, OASIS® TerraBrick™ Floral Media is not made from the materials used for potting soil, and potting soil does not offer the same performance of flower life or stability. (We’ve tested it!)

Is there peat in OASIS® TerraBrick™ Floral Media?

OASIS® TerraBrick™ Floral Media does not contain any peat. It is made from plant-based, renewable, natural coir and a compostable binder.

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