ARTICLES

Simply Together!

Simply Calla has launched a fresh new inspirational website to bring inspiration and the calla-experiences of florists together.

By: THURSD. | 20-01-2022 | 3 min read Events
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Simply Calla is an inspiration platform for florists, garden centers, growers, wholesalers, and other horticulture professionals. It is a joint promotional initiative of all growers and breeders of zantedeschias and aethiopicas that is supported by the growers of the Captain Select group.

Source of Inspiration

This joint initiative not only allows the growers to show their amazing products, but also gives them an opportunity to show florists, garden centers, and other retailers how they can use them best. It is a source of inspiration for the creation of interesting combinations of callas with other beautiful flowers and plants. It is especially the combination with other flowers and plants that shows the calla at its best.

Flower Concept 'Simply Calla' Is Expanding With Plants and Tubers

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Simply Calla has launched a fresh new inspirational website, including an update of the logo and brand identity. Within the online and offline activities of Simply Calla, three product groups are now central: cut flowers, pot plants, and tubers.

 

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Stylish and Outspoken

'Simply Calla' stands for the stylish simplicity of the product. The modesty of the calla has been released in the new brand identity. Simply Calla now dares to be more outspoken. The striking chalice-like appearance makes the calla unique in its shape. Together with the design character of the calla, this is also more explicitly noticeable in the look & feel. The role of the resting point in floral arrangements and the soft natural color palette determine the atmosphere on the new website.

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Spice up

Since the start in 2013, the focus within the promotion activities for calla has mainly been on combining the calla with other flowers and shapes in bouquets and other floral arrangements. It is logical that Simply Calla was also one of the collaboration partners within the Bouquet Tales project. It is exactly because of the combination with other colors and shapes that the calla comes into its own. This also includes the unique 'design value' and extra impact for any florist and bouquet maker. At the new platform, the calla growers will bring inspiration and the calla-experiences of florists together.

 

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Wilderness

The combination with other products has also been sought for calla plants. The last photoshoot took place in the popular plant lifestyle store Wildernis Amsterdam. We have literally returned the calla to its natural habitat. Between a maze of green plants and an urban lifestyle, we have given the calla plants a stage inside and outside. The photos have a young urban feel with a touch of natural imperfection! This follows the trend towards a stronger need for optimism among a younger audience. There is a bright future for more colorful plants within the collection of florists and garden centers.

 

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Cooperations

New images and much more inspiration can be found on the new website simplycalla.com and various social media channels. For Simply Calla, 'co-operation' remains the core of the marketing strategy in any case. The project management is in the hands of Vivianne Kapiteijn and Marcel Jansen. They can be reached for any inquiries by wholesalers, floral retailers, garden center chains, and other organizations. The transformation of Simply Calla is part of a change in ownership. After discontinuing the FPC Calla at Royal FloraHolland, CNB & Captain Select have adopted the marketing concept 'Simply Calla' together on behalf of their members; the flower and plant growers.

Contact Simply Calla

For more information, questions or requests, do not hesitate to contact us at [email protected].

 

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