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What Is Valentine's Day 2022 Going to Bring Us?

No matter which trend you choose on Valentine’s Day, the most important thing is that nothing else can better express affection than flowers.

By: THURSD. | 18-01-2022 | 5 min read Valentine
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Whether you're single or all loved up, the most romantic day of the year is creeping up on us again - Valentine's Day. And with it comes a desire to reach into our pockets and shower our loved ones with romantic gestures and gifts. So what can we expect to see for this year's Valentine's Day?

Valentine's Day 2022 - The Most Romantic Day of the Year

For many, Valentine's Day includes spoiling our beloved with breakfast in bed or a delicious dinner and presenting them with chocolates, flowers, cards, and other gifts. For retailers and florists, it's the first big spending frenzy after the holiday season. And even as the pandemic rages on, billions will be spent on celebrating the most romantic day of the year. 

 

What is Valentine's Day 2022 Going to Bring Us? Valentine's Day Floral Trends

 

Because Valentine's Day is celebrated in so many countries across the globe, everyone approaches the holiday a little bit differently. In fact, there is still a large number of countries and populations that don't celebrate this day at all. But the rule is, you can't go wrong with a bouquet of red roses and a box of chocolates - a classic and timeless gift that seems to never decrease in popularity. 

Roses for Valentine's 

According to several surveys and studies, 35-40% of shoppers opt for floral gifts to celebrate Valentine's. And yes, roses remain the most popular flowers to gift, with red roses taking the top spot (around 70% of roses sold for Valentine's Day are red), followed by white roses and pink roses. 

 

What is Valentine's Day 2022 Going to Bring Us? Red Roses

Image via @laluna_floral

 

Despite a decline in popularity and a decrease in overall spending for the most romantic day of the year, flowers are still one of the most common gifts that are exchanged on Valentine's Day. Over the past few years, there has also been a growing trend among consumers to not only spend money on gifts for their significant other, but also for other family members, friends, co-workers, and even pets. 

Floral Trends

It’s no secret that the floral industry has a strong link to Valentine’s Day. Flowers may have declined in popularity a little bit these past couple of years, but they are still one of the most chosen gifts. And while there's nothing wrong with a beautiful bouquet of long-stemmed red roses, there are more trends that affect what we buy for Valentine's. Let's dive into some popular floral trends that are making their way into the most romantic day of the year.

 

What is Valentine's Day 2022 Going to Bring Us? Flower Heart

 

Classy. Sophisticated. Relaxed. Warm. Approachable. Adventurous. Fun. There's a sense of flexibility that dominates the floral trends of 2022. Trends that radiate with style, and you'll see it in everything from the timeless glamour of traditional arrangements to the abundance of wildflower bouquets that add earthy beauty to your world. 

Rich, Vibrant Colors

While 2021 fully embraced soft neutrals, 2022 finds the floral world awash in rich, vibrant colors. There’s still room in the palette for the lighter, more understated tones, of course — they play such an important role in providing balance to brighter shades — but the stars of the show in 2022 are definitely the livelier colors. Hot pinks, rich magenta shades, and even vibrant purples are already widely spotted in Valentine's arrangements for this year, whether mixed with red classics or not. 

 

What is Valentine's Day 2022 Going to Bring Us? Valentine's Day Floral Trends

Image via @yourlondonflorist

 

What is Valentine's Day 2022 Going to Bring Us? Valentine's Day Floral Trends

Image via @dandelionflowersandplants

 

Soft Neutrals and Earthy Tones 

While eye-catching colors are on the rise, the love for understated tones and earthy color palettes hasn't died. Think coffee-colored flowers, rich oranges, and super soft yellows. Staying in the neutral or earth-tones range doesn’t mean bland bouquets and forgettable floral decor. Quite the opposite, actually. Earthy tones are inspired by nature and earth’s beauty in its rawest form. From sand dunes to leafy greens, to rich soil - earthy tones are all around us. This subtle color scheme is surprisingly rich and textured, whether you build voluminous pieces or keep it spare and simple.

 

What is Valentine's Day 2022 Going to Bring Us? Valentine's Bouquet

Image via @flohemianfloral

 

What is Valentine's Day 2022 Going to Bring Us? Valentine's Bouquet

Image via @selvafloral

 

Colors of Serenity 

In 2022, flowers will be more important and expressive than ever to lift the mood. You can clearly see that on the opposite end of the spectrum, where you'll find cooler hues that capture a sense of serenity. A much-needed break. Calming, dusty pinks, airy blues that perfectly capture tranquility, and deep, earthy greens that channel some natural optimism. 

 

What is Valentine's Day 2022 Going to Bring Us? Valentine's Bouquet

Image via @howestheflorist

 

From living in sync with mother earth to finding joy in everyday lives, the color forecast reflects a societal change in a post-pandemic era.

Textured Florals 

Textural bouquets will definitely continue to trend in the coming years. Fusing unique, rare flowers with different materials and embellishments is a great way to personalize floral gifts. From feathers, seashells, and broaches to pine cones, dried flowers, and Dogwood branches, layered textures give floral arrangements extra dimension and movement.

 

What is Valentine's Day 2022 Going to Bring Us? Textured Bouquet

Image via @selvafloral

 

What is Valentine's Day 2022 Going to Bring Us? Textured Bouquet

Image via @livilove_flowers

 

Dried Flowers 

Dried flowers are probably hotter than ever and have made their way into our Valentine's gift options this year. Driven by the sustainability trend, there's a growing demand for everlasting florals. They’re not just easy on the eyes, but easy to maintain! In fact, that could well be their key selling point. People are always busy, on the go, or otherwise occupied — and unfortunately, it can be easy to put flower care on the backburner when that happens. With dried flowers, you or your recipient never have to think about watering, trimming stems, or feeding. They look just as good in months as they do on the first day.

 

What is Valentine's Day 2022 Going to Bring Us? Dried Flowers Valentine's Bouquet

Image via @flowersbylouisew

 

A Token of Love

No matter which trend you choose on Valentine’s Day, the most important thing is that nothing else can better express affection than flowers. If one is allowed to believe the myth that Saint Valentine secretly married couples and gave them flowers from his own garden, then it is one of the most beautiful tokens of love par excellence.

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