I am happy to announce that Parfum Flower Company will be hosting a unique masterclass by Japanese Master Florist Atsushi Taniguchi, owner of 'Jardin du i'llony', a chain of famous floral boutiques in Japan and Paris. The masterclass, Parisian Bouquets, will take place on the 5th of November in the Fragrant Garden in Aalsmeer, The Netherlands, from 10 am till 3 pm, including a delicious lunch. It's Atsushi's first visit to The Netherlands and I am so thrilled to welcome him. He will be working with some of world's most beautiful roses, carefully selected from the collection from David Austin, and other roses. It is going to be an unforgettable experience!During the first part from 10 am till 12 am Atsushi will demonstrate two different types of bouquets in his iconic romantic style and share his vision on floral design. During the second part from 1 pm till 3 pm the master will demonstrate a tall vase arrangement and a wedding bouquet. After the masterclass, all the participants will be given a chance to ask questions and there will be an autograph session as well.
Ready to learn from Japanese Master Florist Atsushi Taniguchi?During the extended masterclass Atsushi will demonstrate 3 different types of bouquets and a tall vase arrangement, showing his iconic style, lush, romantic, inspired by flamboyant French style. He will explain some aspects of his special technique and approach and talk about the philosophy of his floral design. “Taking a photograph, creating a floral bouquet - each produces a similar thrill. In becoming a florist, I did not train under anybody particular; instead, I read everything on flowers that I could, gradually discovering my likes and dislikes. I opened “Jardin du I’llony” in 2002 in Ashiya, a small city between Osaka and Kobe. After honing my aesthetic sense through insights from discerning customers, I soon found myself creating floral arrangements for high-end French jewelry shops. Seven years later, I launched a shop in Tokyo’s posh Aoyama neighborhood. It was at this turning point that I became determined to open a branch in Paris. I soon developed the desire to display my floral creations in Paris, the city I adored from afar for so long.” - Atsushi Taniguchi
As he dreamed of working with the movie world, one movie which he watched changed his life and he found the charm of being a florist. In 2000, he started "Jardin du I'llony" in Kobe with a concept of sexual charm of flowers and balance of nature. At the same time, he has started taking photos of flowers. In 2002, he opened his first shop called “Florist Jardin du I'llony" in Ashiya. Since then, he has been working with high-end luxury brands like Cartier and Hermes, creating flower arrangements for interior and special events, and also gift flowers for their clients. In 2009, he opened his 2nd shop "florist jardin du I'llony" in Minami-Aoyama, Tokyo. Also, he expands his area of creation and expression with self-published FLOWBULOUS magazine. In 2009, he organized FLOWBULOUS 001 Ritz Carlton suite flower party. In 2015, he opened his 3rd shop, in Paris, being the first Japanese who opened a flower shop in Paris as a branch. He has created flower decorations for the ball "BAL DE L'ETE", the famous summertime gala conceived by Princess Catherine Colonna de Stigliano under the High Patronage of H.S.H. Prince Albert II of Monaco. He also does periodic floral decoration at Les Bains Paris, a noted 5-star hotel in Paris and gives lessons.The masterclass will take place at the Fragrant Garden in Aalsmeer, close to the flower auction. Know that in the same week two international trade fairs are held; the Flora Holland Trade Fair in Aalsmeer, and the International Trade Fair in Vijfhuizen, both within 30 minutes from the Fragrant Garden.
As a floral designer, do not want to miss out on this opportunity to meet and learn from Atsushi! At the Master Class there are only 30 seats available.
The program of the masterclass “PARISIAN BOUQUETS” by Atsushi Taniguchi, the 5th of November:
- 9-30 - 10-00: all guests are welcome to have a cup of tea or coffee before the masterclass starts;
- 10-00 - 12-00: Round Bouquet, Bouquet Oblique;
- 12-00 - 13-00: Lunch pause;
- 13-00 - 15-00: Tall vase arrangement, Wedding Bouquet;
- 15-00 - 16-00: Questions and autograph session;
Location: Rietwijkeroordweg 28, 1432 JE Aalsmeer Please note: tickets are limited!