Have you ever seen flowers that start so humble and then open so majestically? The Amaryllis is some cut flower to behold, and now is the time to get them. For me, this meant I had to go and see a grower and ask him all about this astounding flower. Not just any grower, but Van der Ende, masters of Amaryllis.
In the town of Maasdijk—at a stone's throw from the Naaldwijk flower auction—, Van der Ende Flowers is a beacon of expertise and passion in the cultivation of Amaryllis. What started as a small operation in 1990, led by Simon van der Ende, has grown into a flourishing family business. Today, Simon’s sons, Martijn and Gerard, carry on the legacy with a blend of traditional practices and innovative techniques that keep their cut flowers at the forefront of the market. I'm here to talk to Martijn about this passion while learning about production and how to keep my Amaryllis flowers going for a long time.
Van der Ende Flowers
Van der Ende started as a Freesia grower, but in 1990 Martijn's father Simon decided that Amaryllis was a better option. It was a bold move, but one that paid off in spades. In 1997, Martijn joined the business after completing his studies, followed soon after by his brother Gerard. Together, they expanded the company’s vision, building on the solid foundation their father laid.
The expansion of this popular cut flower was inevitable. What started out with just 3 varieties has already grown to an impressive 28 varieties, ranging from large, bold blooms to delicate, double-flowered beauties. One of their standout achievements is the introduction of cybister varieties—flowers with intricate, spider-like forms. Implementing this product group marks the dedication to innovation at Van der Ende.
The Art of Amaryllis Cultivation
Cultivating Amaryllis, botanically also known as Hippeastrum, is no small feat. At Van der Ende Flowers, the process is a year-long of hard work, starting in January when the bulbs are planted. These bulbs are carefully nurtured through the growing phase, which lasts until July. It’s during this time that the magic begins—the buds start forming within the bulbs, setting the stage for the stunning blooms to come.
Next comes the preparation phase, which spans ten weeks. The flower beds are maintained at a consistent 13°C, storing warmth in the soil and ensuring optimal conditions for the bulbs. After this crucial period, the foliage is removed, allowing the plants to focus all their energy on the flowers. Eight weeks later, the Amaryllis is ready for harvest, delivering vibrant blooms that are as hardy as they are beautiful.
This meticulous process takes place across 10 hectares of state-of-the-art greenhouse space, where every plant receives the care and attention it deserves. The result? Amaryllis of unparalleled quality, available from late September all the way until May.
A Flower for Every Occasion
Martijn van der Ende has a deep appreciation for the versatility of Amaryllis, calling it a "true winter flower." Its long vase life, coupled with its striking appearance and variety of forms, makes it a favorite among florists and customers alike. From bold holiday arrangements to understated centerpieces, the Amaryllis is a flower that can do it all.
Florists, in particular, find that Hippeastrum adds a touch of drama to their offerings. The flower’s availability peaks in November and December, making it a go-to choice for festive bouquets. And thanks to its impressive durability, customers can enjoy its beauty for weeks, long after the holidays have passed.
Promoting the Amaryllis
Martijn isn’t just a grower—he’s also a passionate advocate for the Amaryllis. As a member of the Amaryllis promotion committee, he works tirelessly to raise awareness about this extraordinary flower. The committee’s efforts include collaborations with wholesalers, florist schools, trade publications, and social media campaigns. By showcasing the versatility and charm of Amaryllis, they aim to inspire florists to incorporate it into their designs and share its beauty with their customers.
These promotional activities play a crucial role in maintaining the flower’s popularity. By educating florists and consumers alike, the committee ensures that the Hippeastrum remains indispensable in floral arrangements, especially during its peak season.
Caring for Amaryllis
To help florists and customers get the most out of their Amaryllis, Martijn van der Ende Flowers shares a few simple care tips:
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Stem care: Amaryllis stems are hollow, which means they need a bit of extra attention. Cutting them straight at the base prevents curling, although some people enjoy the natural twist for its unique aesthetic. For added support, tape or a small wooden stick can be used to reinforce the stem.
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Choose the right vase: A sturdy, clean vase is essential. Fill it with water and ensure the stems are properly supported to keep the blooms upright and looking their best.
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Extra support: To give the hollow stems additional stability, wooden sticks can be inserted inside them. This simple trick ensures that even the tallest stems remain upright.
With these tips in hand, anyone can enjoy the beauty of Amaryllis to its fullest, whether in a professional floral arrangement or a simple home display.
Celebrate the Amaryllis Season
For over three decades, Van der Ende Flowers has done more than just cultivating flowers—with their outstanding quality they’ve been promoting the Amaryllis as a must-have cut flower. Their dedication to the art and science of Amaryllis cultivation shines through in every stem, and every flower, making them a trusted partner for florists and a beloved name in the floral industry.
The family’s passion extends beyond the greenhouse. Through their promotional efforts, they are not only growing flowers but also growing a community of Hippeastrum enthusiasts. Their work ensures that florists around the world have access to exceptional blooms that inspire creativity and elevate their designs.
The season is on. So, go out there and get your Amaryllis cut flowers, and create your own piece of art in which the Amaryllis will inevitably stand out. With its bold colors, striking forms, and remarkable longevity, it’s a flower that truly deserves its time in the spotlight.
Thank you, Van der Ende Flowers, for showing me all the beauty Amaryllis offers.
