A Dream Coming True for Mike Duivenvoorden With the Start of Duif Flowers - Working Together Is Growing Together

On 1st of December 2021 Mike started his business at the flower auction of Aalsmeer with delivery all over the world.

By: THURSD. | 16-02-2022 | 3 min read

After 23 years of working in flower export the time has come for Mike Duivenvoorden to start his own business: Duif Flowers. Duif Flowers is a company that stands for service, reliability, quality, honest prices, and a large assortment of fresh products. Here they approach customers as partners because they think that it's important to grow together, and listen to the needs of those partners/customers to help them a step further. Because when listening to the customer one will get the best results. And if the customer grows, Duif Flowers will grow as well. And how nice would it be to achieve goals together?

Duif Flowers 

The COVID-19 pandemic didn't scare Mike to start his business, the opportunity was there and he took it. Working for himself gave him great fulfillment so far:


"It's not a nine to five job, and it's a lot of work, but I'm happy with it."


Quote Mike Duivenvoorden on Thursd


For him it's important he is able to give a proper service to his clients. That's the goal, working together is growing together. He is extremely grateful for all his contacts in the flower industry he could count on, without them it would not have been possible.


Ranunculus from duif flowers on Thursd


Q: In these challenging times with the pandemic, you still decided to start your own business, what motivated you to do that? What is the biggest challenge these days in our industry?


"This was my dream for fifteen years and now I got the opportunity. And I see that there is a lot of demand to order with a smaller company because of higher service. And that quality always wins."

Q: If you could give some advice to florists, what would that be? 


"My advice is to stick to your vision and don't compete with supermarkets. In the end, consumers still want quality and service. And talk with each other because together you reach more."



What Do Times Like These Ask For?

For a wholesaler these days fresh and high-end quality product is one of the key points: in the end, they will win! Duif Flowers works with growers known for their great quality, this all to achieve the right result! Mike understands the importance to get the order complete. So there is no stress for the customer. Because Duif Flowers is a small company there is extra control on all flowers. It's about reliability: do what you say and say what you do.


 "I think it's important for the customer to be service-oriented and 24/7 available. My customers are partners to me, I have a smaller company and that means I can deliver customization with a high level of service and grow together." 



Fair Prices 

To keep costs low so they can work on sharper price levels is a must. Because Duif Flowers work with a small team, from buying to selling to packing, to flower delivery to the customer, they all do it together.

The Perfect Flowers for Weddings and Events

Weddings and events are one of the strong points of Duif Flowers. Because of his excellent relationships with growers, there are lots of possibilities. And this in a combination of perfect quality is a big win! As well his knowledge and experience can help the customer to make the right decisions for delivering the perfect wedding or event!


Japanese Ranunculus Al Nair from Duif Flowers on Thursd


Internet and Social Media

Mike is very active on Instagram and is convinced that this is a way to communicate in a quick way with your customers. He is also very proud of his new app, both available on android and apple. It gives the customer the possibility to see quickly what's available. 


Protea from Duif Flowers on Thursd


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