Chrysanthemum Wonders: Delight in the Beauty of Autumn Bloom...

Celebrate Arbor Day and Plant a Tree The first Arbor Day was celebrated on April 10, 1872, in Nebraska. It was estimated that a million trees were planted that day. How will you celebrate it?

Special Days

Apr 22 | 6 min read

Rosaprima Highlights Resource Stewardship Approach to Sustainable Floriculture on Earth Day This approach is supported by a comprehensive certification framework, including Florverde® Sustainable Flowers (2026), alongside Rainforest Alliance (since 2013), SMETA (since 2019), Flor Ecuador, and BASC.

Sustainability Thursd Now Special Days

Apr 22 | 2 min read

From Surplus to Significance: How Flower Empower Is Transforming Lives Repurposing flowers into moments of comfort, connection, and care; an industry model with growing national impact.

Voices of the Industry Top Floral Stories Floral Education

Apr 22 | 3 min read

Let’s Talk About Real Connection As growers, we like to say we’re close to the market. But are we really?

Voices of the Industry

Apr 22 | 4 min read

Rose Garcia Is a Full, Bold Beauty That Every Florist Will Fall For This award-winning rose from Fontana Flowers is full-petaled with large, densely spiraling heads in a striking color spectrum. Its uniformity across stems is one of the qualities that most impressed the jury at the Keukenhof Rose Show 2025.

Cut Flowers Roses

Apr 22 | 5 min read

How Traders, Florists, and Consumers Can Get More Joy From Lilies These are the best practises suggested by top-quality lily grower Bredefleur and flower food specialist Chrysal.

Cut Flowers Floral Education

Apr 22 | 6 min read

Simon van de Burg’s Strategy in Selecting Rose Varieties for Florapura Learn the insights on this grower's approach to testing, selecting, and scaling new genetics based on performance and market response.

Cut Flowers Roses

Apr 22 | 5 min read

Discover the Craft Behind Chrysanthemums With Klaus Wagener Three growers. Three methods. One shared pursuit of perfection.

Cut Flowers Chrysanthemums

Apr 22 | 3 min read

Alexandra Farms Introduces Eight New Varieties, Expanding Their Collection of Garden Roses and Dahlias Joey expressed how they selected these varieties to give florists more possibilities, more expression, more creativity, and more tools to bring their visions to life.

Cut Flowers Roses

Apr 22 | 4 min read

How Braam Roses Helped Shape the World of Spray Roses This is how partnership, market growth, and collaboration continues to shape demand and awareness across global flower markets.

Cut Flowers Roses

Apr 22 | 4 min read

How EHPEA Code of Practice Keeps Ethiopian Flowers Competitive Globally A constituent part of the Floriculture Sustainability Initiative (FSI) 'Basket of Standards', the Ethiopian Horticulture Producer Exporters Association strives to ensure the country's flowers meet international standards through this Code.

Thursd Now Floral Education Sustainability

Apr 22 | 7 min read

Begonia Ferox – The Spiky Beauty That’s Softer Than It Looks Its foliage is what causes the most jaw-dropping effects when you first get your eyes on it.

Indoor Plants

Apr 22 | 7 min read

Chrysanthemum Wonders: Delight in the Beauty of Autumn Blooms