With a background rooted in mythology and storytelling, Hera uses AI as her creative partner to show what digital art can be.
Keep an eye on future events, as her influence in both the floral and fashion industries only continues to grow.
Get to know more about the symbolisms, significances and allegories behind these lively blooms.
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A long-lasting garden mum assortment from Royal Van Zanten that produces a rich and vibrant spectacle in outdoor areas.
"A little stress is what gets you up in the morning looking forward to the problems you will solve that day."
Every day is a challenge, and every problem is an opportunity. Since I grew up in the United States I had lost much of my Ecuadorian roots. When I returned to Ecuador, I found it difficult to express myself in a way that my Ecuadorian co-workers could relate to. Obviously, this was a two-way street, and I also found it difficult to relate to my co-workers. Through time, as my social circle expanded, I began to feel more at home in Ecuador. While many common occurrences in Ecuador sound totally alien to my friends in the US, for me and the team, it's just another Tuesday. I believe my unusual background results in a different perspective and helps me come up with new solutions to old problems.
"I'm excited about the enthusiasm in the industry that's starting to build around sustainable business practices."
I'm Kate Penn, the CEO of the Society of American Florists (SAF). This means that I lead SAF's efforts to -- and I’m quoting our mission statement here "to connect and cultivate a thriving floral community." We do this through education, both live and virtual events throughout the year, as well as the content on our website in our bimonthly magazine and our biweekly newsletter. We are also the industry’s watchdog, meaning we advocate for the floral industry’s interests on Capitol Hill in Washington DC. Additionally, represent the floral industry in the media through timely and effective communications where needed. Through time, as my social circle expanded, I began to feel more at home in Ecuador. While many common occurrences in Ecuador sound totally alien to my friends in the US, for me and the team, it's just another Tuesday. I believe my unusual background results in a different perspective and helps me come up with new solutions to old problems.
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The 11,000 square meters of the Metropolitan Convention Center showed the diversity of Ecuadorian produce that is sent all over the world.
You're still on time to participate in their latest giveaway. Winners will be announced on October 10th.
With years spent perfecting their roses, Sunrite’s latest move towards a fresh look underscores their vision for the bright future ahead.
Held in Mumbai on from 25 to 27 October for floral industry professionals and enthusiasts to converge and network.
"Our objective is to continue being the most important medium from Ecuador to the world so that globally, the industry can know and be part of the story behind our flowers."
Set to take place on Saturday 12th October 2024, this event showcases floral couture, wearable flowers and fashion.
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The creation of the flower artworks was a highly exploratory process, blending traditional graphic design tools with experimental techniques.
"I love developing catchy and impactful visual works that force you to look and burn themselves into your memory, and this is definitely one of them."
Join a stroll through this green sanctuary and catch a glimpse of your next place to de-stress and relax.
Make a statement in your ourdoor space with these eye-catching gems.
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From Guadalajara to the world! Discover her creative floral studio in this article.
Michelle Pourroy is a prominent floral designer based in Guadalajara known for her creative floral installations that extend far off traditional event decoration. With over 12 years of experience and having created floral designs for more than 3,000 weddings, Michelle's expertise shines through her ability to metamorphose spaces using nature as her muse.
Adomex's OrcaGreens feature in this design inspired by the dreamy coastal tropical gardens.
Another farm tour, and a great opportunity to enjoy the beauty and healing power of fresh flowers.
Most florists use these beauties as fillers but today I wanted to change that, and allow them take the center stage on their own.
These pieces each tells a story. A story of summer, and how I love this season.
Premium plants and flowers that are available only through Decorum growers. Learn how this unique product line guarantees unparalleled quality and innovation.
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Bailey Hale began gardening when he was six years old and never looked back. Today, he provides curated collections of specialty cut flower plugs to growers across the United States as President of Farmer Bailey. When not seeking out new cutting edge flower varieties, Bailey produces and preserves top quality sweet pea seed under the Ardelia Farm label. Though plants are his profession, Bailey still enjoys amassing all forms of life as a hobbyist.
Top Read Tip: The Best Podcasts You Should Be Listening to
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Indoor plants you should look for when you want a better indoor environment and better health.
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A recognition that reflects the flower wholesaler's efforts as well as the support of its cherished customers.
Westflor, an independent, family-owned flower and floral products wholesaler based in Einfield, U.K., has been crowned the British Florists Association’s BFA Local Flower Wholesaler of the Year 2024. Presented with the prize at the awards ceremony held on Saturday, 28th September 2023 — as part of the BFA’s annual FleurEx industry weekend — the recognition reinforces the North London florist outfit as a key player in the U.K. floral scene.
The exporter targets to streamline its operations in the region and has thus far done a remarkable job at it.
Breeder De Ruiter and grower Shalimar Fresh Ltd collaborate in many ways, thus the growth and development of the two flower companies.
Unleashing the power of expression and creativity beyond just 'traditional' colors.
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This flower vending machine is revolutionizing the way perishable products are sold and leads the world in omnichannel self-serve vending technology.
Its simple, yet elegant form is a testament to the beauty of nature and has captivated admirers for centuries.
An alternative education model that takes place almost exclusively outdoors exposing learners to all there is to know about nature and the natural world.
"Working with stained glass is the most joyful process, each step needs consideration and care."
Relaxing, rejuvenating, de-stressing are the three main pillars of this project. As people have long layovers, Qatar's airport is perfect to connect with nature indoors.
He has an eye for flowers and design like no other. His creations are really out of this world!
Flowers are the motive for her creativity and design and she wouldn't change this passion for anything. As she loves to include in some of her designs, "without rain there are no flowers."
A 2021 spring eyecatcher from Royal Van Zanten
Let's go for a stroll, shall we?
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