Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow
Get inspired every day again, because every day is a Thursd. Day
Sugar flower cakes and arrangements that become sweet mementos that can be displayed and treasured forever.
BLOOMS' Refreshed & Positive showcases the grower's floral assortment in creative, feminine, and playful arrangements, celebrating joie de vivre and the enjoyment of life.
AI is a tool that allows artists' imagination run wild and create astonishing pieces. This is the case for photographer Alina Gross.
Looking for some Easter inspo to decorate your interiors or make a very Easter looking-like bouquet? These ideas will do it for you.
These are the Floral Gems you can visit from March 24-26, 2026, in Ethiopia
Keep yourself updated and follow real time news from the flower and plant industry
Save the dates! Follow the news on each event here
Instant happiness with living greens in your house
So much to know, so much to learn
Hi There!
Thursd is a global platform where we bring together voices from across the floral industry. We collaborate with bloggers, florists, designers, growers, and creatives who contribute their own stories, knowledge, and experiences to our platform.
We onboard bloggers as contributors who share content in the form of articles, interviews, trend insights, and visual stories. Rather than producing all content ourselves, we rely on these contributors to bring authentic perspectives from their daily work and professional journeys.
Our bloggers share their floral experiences by documenting real projects, such as weddings, installations, and events, as well as behind-the-scenes processes. They often include photography, design inspiration, and personal insights that reflect how they work with flowers in different contexts and seasons.
This model is important to us because it allows us to showcase a wide range of global perspectives. Through our bloggers, we highlight different styles, cultures, and approaches within the floral industry while also giving contributors a platform to gain visibility, connect with others, and share their expertise with a wider audience.
Do you want to be a blogger on Thursd.? Make sure to join our community to get the visibility you've been looking for!
Make your own bucketlist!
Bloggers share their best floral experiences
A growing gap exists between public debate and the reality of greenhouse gases. How can transparency, measurable progress, and smarter regulation restore trust in modern horticulture?
Katya Hutter's Table inspired by Botticelli, Johnny Roxburgh and Paula Rooney's design, all other artists, the launch of Tomas de Bruyne's book and his bootcamp about the Art of Design, this event is one to attent.
We took these flowers to the street for a maximum wow effect with a romantic and gentle feel.
When two friends invite you into the heart of flowers... This masterclass is about sharing expertise and passion, and the unmatched beauty of this country with flower lovers from every corner of the globe.
From cultural traditions to commercial flower peaks
Plants that shape space, season, and soul

#HappyYellowDay - Danziger invites the world to celebrate the beginning of spring in yellow! Share yellow flowers with friends, family, partners, and loved ones.
"Roses should be celebrated as the "Queen of Flowers" – a recognition that should also be reflected in their market value."
The Ethiopian Horticulture Producer Exporters Association (EHPEA), in partnership with HPP Exhibitions host this Expo from March 24th to 26th, 2026, at the Addis International Convention Center, Addis Ababa.
Held at the company’s facilities in Cayambe, the event, held from March 11-13, brought together visitors from across Latin America and beyond.
This will become a heartfelt tradition where people share yellow flowers – thanks to Danziger, who's making it even better with their flowers.
No worries...always to find on Thursd
Experience the joyous festival of Holi: colors, culture, and celebration.
Her painterly floral portraits of single blooms to lavish bouquets will blow your mind away in ways you cannot even imagine.
Loaves of bread with floral shapes that look like real flowers? Yep!
Did you know shyness consists of an unusual growth of trees' branches which avoid touching those of neighboring trees?
Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.
Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.
Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.
Memories bring back good feelings: flowers and plants are good for you!
Are you also curious what these 'Top Floral Stories' are about?
These flowers have been around for over 100 million years, time enough to give them profound symbolism spread across the globe.
The Magnolia is one of those flowers that’s instantly recognizable. Its elegant petals and rich, waxy texture make it a standout in the botanical world. But beyond its aesthetic appeal, the Magnolia carries layers of meaning, cultural significance, and even practical uses that make it much more than just a pretty bloom. Let’s break it all down—no fluff, just the real story behind this fascinating flower.
Magnolias are ancient. Fossil records show that they’ve been around for over 100 million years. Yep, you read that right, they were presumably the first flowers in the history of Earth. These flowers existed before bees were even a thing. Back then, they relied on beetles for pollination (they still do!). That’s why their petals are so thick and tough—they needed to withstand the clumsy antics of beetles stomping around.
Because of their ancient lineage, Magnolias are often seen as symbols of endurance, strength, and stability. They’ve literally stood the test of time. Planting a Magnolia tree can feel like making a long-term commitment to beauty and resilience.
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The project turned into a radical speakeasy of rose texture, where every surface is swathed in a floral pink textile inspired by the Rose d’Ispahan.
Intrepid foliage with versatile design potential. Meet the eye-catching, low-maintenance indoor plant - Dracaena marginata.
Matthieu positioned Gabrielle Chanel’s legacy as a living floral cosmos, treating the archive as a constellation burning bright in the sky.
A plant that combines visual drama, symbolic depth, exotic appearance, easy culture, historic significance, and contemporary relevance in gardens and designs.
Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.
Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.
Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.
Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.
Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.
Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.
Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.