Unveiling New Wonders: Novelties in Floristry

Be inspired by the latest novelties in the flower world, from unconventional blooms to creative design techniques. Keep your finger on the pulse of the industry as we showcase innovative ideas, cutting-edge trends, and fresh perspectives in floristry. Embrace the excitement of the ever-evolving landscape of floral design.

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Gypsophila Million Daisy™ by Marginpar
Gypsophila Million Daisy™ Adds an Ethereal Touch in Floral Designs A game-changing variety grown by Marginpar and bred by Danziger, this gyp is redefining the possibilities of floral design.
Porta Nova Red Naomi Roses
Dear Florists, Together We Are Part of Love Stories! After asking around what people associate with red roses, it became clear, LOVE is almost always one of them.
Roses Valentine
Jan 19 | 3 min read
Rose Serendipity
Rosaprima Says Hello to a New Year With 3 New Varieties Flowers are the perfect conversation starters, mood setters, and scene stealers. That said, it's now time to get to know these showstoppers.
Roses
Jan 17 | 3 min read
Flowering branches by CFG
Flowering Branches: Continental Floral Greens' Gift for Spring Their specialty for the coming season? Growing premium cherry blossom, Forsythia, Prunus, and quince branches that add wild, natural height to any design.
Flowers Foliage
Jan 17 | 6 min read
Garbage Goddess owner Liza Lubell
Garbage Goddess - An Eco-Clean Up in New York That Supports the Earth Founder Liza Lubell shares how we must change our relationship to that which brings us joy, lest we extinguish the sources of our wonder forever.
Sustainability
Jan 17 | 5 min read
Born Free roses
A Week Among Roses - My Experience With Rose Born Free During my visits, I was able to experiment with its versatility and contribute with my own ideals and ideas in an effort to enhance its use in different markets.
Roses
Jan 16 | 4 min read
Sari van Weije with Rose Blushing Reeva
Decofresh's Florist Suggestions for Valentine's Day What would be their ideas for this year's V-Day? Get ready for your one-stop rose inspo.
Banksy Inspires De Ruiter Born Free
Born Free Inspired by Banksy De Ruiter used this image to communicate that flowers sent a positive message of peace and hope.
Roses
Jan 15 | 2 min read
The Lucky Bamboo Scientifically Known as Dracaena Sanderiana
All There Is to Know About Lucky Bamboo Plant Also Called Dracaena Sanderiana A popular feng shui plant that easily charms its way into hearts with its elegant, slender stalks and rich green foliage.
Marcel de Romph at Plantec Ecuador
Plantec Has the Power of Breeding and Networking The Ecuadorian powerhouse invited me behind the scenes of their rose breeding, testing, and marketing processes. Join me inside.
Roses
Jan 15 | 5 min read
Understanding the Meaning of the Concept of Sustainability in Floriculture
Sustainability Defined - Understanding the Meaning of This Concept in Floriculture A comprehensive approach to flower production that integrates environmental stewardship, social responsibility, and economic viability.
Red hair model with purple tulips
Tulips Are Your Timeless Favorites for Every Occasion Learn why this flower is so adored, and get the best care advice straight from the fields of grower Buurman Toon and from Chrysal.
Floral Education Tulips
Jan 15 | 5 min read

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