Unveiling New Wonders: Novelties in Floristry

Be inspired by the latest novelties in the flower world, from unconventional blooms to creative design techniques. Keep your finger on the pulse of the industry as we showcase innovative ideas, cutting-edge trends, and fresh perspectives in floristry. Embrace the excitement of the ever-evolving landscape of floral design.

Lancôme uses the essence of Rose Centifolia in its perfumes
A Fragrant Trip of Roses Through Perfumery Lancôme uses a scented rose known as Rose Centifolia to create its unique aromas.
Flowers Roses
Jul 18 | 9 min read
Ethan Murrow’s Amazing Paintings
Ethan Murrow’s Amazing Paintings and Graphite Drawings of Floral Arrangements His flower-headed canoers and adventurers trudge and trapeze through the landscape with an almost childlike determination. 
Floral Art
Jul 18 | 2 min read
Phoam Is Phoam Labs' Game-Changing Floral Foam
Phoam Labs Reshaping Floristry With Its Eco-Friendly Floral Foam A product that stands out from other solutions in the market with its unique combination of sustainability qualities.
Plants have feelings
Who Said Plants Don’t Have Feelings? Just like humans, plants have a way of expressing how they feel. Through the five human senses, plants have an ability to feel as well!
Floral scented diffusers
The Therapies of Various Floral Scents in Oil Diffusers Floral scents in oil diffusers provide therapeutic benefits: relaxation, mood enhancement, and stress relief.
Flowers Remarkable
Jul 17 | 5 min read
SAF Annual Convention
SAF Annual Convention Day-to-Day This year's agenda is jam-packed with sessions that will keep you at the forefront of the floral world.
Floral Events
Jul 17 | 4 min read
Agra Wool's Sideau® Blocks​, a Sustainable and Eco-Friendly Alternative for Floral design
Creating Plastic-Free Designs Is Possible Have a feel of the 100% plastic-free floral product and learn why floral designers are loving it!
Emma Bass
Floral Alchemy - Emma Bass’s Art of Converting Flowers Into Beauty and Wellness With scientific evidence indicating that flowers increase wellbeing, aid healing and lower stress levels, Emma’s photographic works consistently bring a calm and contemplative vision to enlighten homes and places of work.
Floral Art
Jul 17 | 4 min read
Nicole Rossi
Florist Special With Nicole Rossi Considered among the best floral Instagram accounts to follow, her distinctive aesthetic will change the way you perceive flowers.
Floral Designs
Jul 17 | 3 min read
Arrive Alive Eco
Arrive Alive® Eco – The Sustainable Solution for Conditioning During Transport An eco-friendly flower wrap to keep flowers hydrated on their way to your customer..
Green Spine Dubai
URB to Build World’s Greenest Highway in Dubai With Solar-Powered Trams and Farms Adopting a more human-centric approach means prioritizing people and green spaces over cars. The Dubai Green Spine is at the forefront of this shift, transforming urban spaces into healthier environments.
Jul 17 | 3 min read
Floral Elements
How to Incorporate Floral Elements in Wedding Rings and Engagement Jewelry Design Discover ways to weave floral elements into wedding rings and engagement jewelry designs.
Floral Education Flowers
Jul 17 | 5 min read

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