Unveiling New Wonders: Novelties in Floristry

Be inspired by the latest novelties in the flower world, from unconventional blooms to creative design techniques. Keep your finger on the pulse of the industry as we showcase innovative ideas, cutting-edge trends, and fresh perspectives in floristry. Embrace the excitement of the ever-evolving landscape of floral design.

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Alex Molina
Registration Is Still Open for Savia Bruta's Floral Experience in Ecuador – Save Your Spot! Ecuador is his last stop during his Latin American floral design tour! Don't miss out and register today.
Floral Events
Jun 30 | 3 min read
Stone Fruit Studio owners featured
Florist Special With Stone Fruit Studio Known for its artistic approach to floral design, the studio creates contemporary floral arrangements, installations, and event designs that transform flowers into expressions.
Interviews
Jun 30 | 3 min read
Green leaves
Do Plants Experience Panic When It Rains? When a raindrop splashes across a leaf, a protective mechanism starts to work within plants.
Diversification, Both in Terms of Markets and Flower Varieties, as the Key to Tapping Into Emerging Flower Markets.
Diversification as an Ideal Strategy to Capture Emerging Flower Markets A fresh wave of flower and ornamental plant categories is growing in commercial relevance. Coupled with new markets, this is a factor worth appreciating for growers keen on maximizing what these new trends bring to the floral trade.
Flowers Grow Naturally Feature Image
Which Flowers Grow Naturally in the Wild? From golden roadside blooms to woodland edges carpeted in blue, discover the flowers that grow in the wild, why they matter for pollinators and ecosystems, and how to bring their untamed beauty into your own garden.
Bouquet Greens Framework Toolbox Adomex
Inside the Green Toolbox of a Modern Florist Greens do far more than fill space. Discover how foliage provides structure, texture, movement, and personality to any arrangement.
Floral face
The Floral Portraits Everyone Stops Scrolling For Song Seulki is a visual artist working known for her floral portrait work where flowers are placed directly onto the face.
Floral Art
Jun 30 | 3 min read
10 questions to Jamie Grant
10 Questions to Jamie Grant, Board Director at the British Florist Association "If I'm honest, my instinct has always been to put my head down and solve problems myself. It's served me well in many situations, but over the years I've learnt that it's equally important to talk things through with people you trust and not assume you have to carry everything alone."
10 Questions Interviews
Jun 30 | 14 min read
Who Is J Schwanke square feature
Life in Bloom – Who Is J Schwanke? A name synonymous with flowers and real-life floral joy, a lot of positive energy, and smart and approachable designs.
luxury home decor Feature Image
7 DIY Luxury Décor Trends That Are Transforming Modern Homes Accessible crafting techniques allow homeowners to achieve high-end aesthetics without professional budgets.
How It Works
Jun 30 | 5 min read
International Association of Horticultural Producers' 78th AIPH Annual Congress Comes to Bari, Italy, From September 13 to 17, 2026.
The 78th AIPH Annual Congress Comes to Italy, Here’s Why You Should Plan to Attend The Congress provides an important platform to gain international insight, strengthen professional networks, share best practices, and engage in constructive discussion on the future of ornamental horticulture worldwide.
IPM Flower exhibition
These Are the World's Top Flower and Plant Exhibitions, Trade Fairs, Events, and Festivals There's so much to see and do, and so many to meet all over the horti world. So, sync your calender now with this 'must-to-go-list'.
Floral Events
Jun 29 | 23 min read
four phones with a thursd page open

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