Petal to Palette: Celebrating Floral Artistry and Creativity...

In Sant Jordi’s Day, Barcelona Transforms Into a Sea of Roses and Books A stroll through any street in the Catalan capital on April 23rd is like walking through a romantic filmset filled with books, roses, and much more.

Floral Events Roses

Apr 08 | 5 min read

The Best AI Tools for Florists to Save Time and Grow Sales AI can help florists write faster, market more consistently, and stay visible online without losing the personal touch that makes a flower business special.

Voices of the Industry Floral Education How It Works

Apr 08 | 9 min read

Why Do Tulips Keep Growing in a Vase? Cut from the ground, but nowhere near finished, tulips have an amazing habit of continuing to grow long after they have left the farm or garden. Here is what is really happening inside that stem.

Cut Flowers Floral Education Tulips

Apr 08 | 7 min read

Celebrating 60 Years of Bob Andersen, the Driving Force Behind Mount Elgon Orchards A 60-year milestone that reflects growth, sustainability, and community impact, rooted in horticultural heritage and shaped by long-term vision.

Thursd Now Floral Events Cut Flowers

Apr 08 | 3 min read

Spring Sparks Creativity With Plastic-Free Floral Design Playful blooms, fresh ideas, and a greener foundation for floral artistry.

Floral Education Sustainability

Apr 08 | 3 min read

Why Unicorn™ by Danziger Is Changing the Way Florists Create Especially for those who dare to design differently without limits.

Cut Flowers

Apr 08 | 3 min read

Rose Country Blues Is a Garden-Type Gem Radiating a Vintage Charm in Designs Grown by Kenyan grower Fontana Flowers, this rose is bred to capture the full, layered, cottage-garden aesthetic that has driven so much of the premium cut flower market over the past decade.

Cut Flowers Roses

Apr 08 | 5 min read

Hilton Carter’s Book 'Unfurls' His Personal Experiences Designing His Living Home 'Unfurled: Designing a Living Home' invites readers into his house to witness an intimate sanctuary gradually evolving to mirror his style, creativity, and love for plants.

Indoor Plants Floral Books Floral Education

Apr 07 | 8 min read

Why Do Flowers Make People Feel Happy? Happiness starts in our brain: flowers produce a true, immediate, and lasting positive emotional response in individuals across different age groups, according to research.

Trending Floral Education Thursd Now

Apr 07 | 5 min read

Jack Mason’s Art Features Human Portraiture… Adorned With Flowers “My process involves the assemblage of abstract shapes of color using palette knives, layer upon layer, and stroke after stroke, until eventually the desired form emerges."

Floral Art Floral Education

Apr 07 | 5 min read

The Netherlands No Longer Grows the Roses – And That Might Be Its Greatest Strength From genetics to robotics, Dutch floriculture is exporting knowledge instead of stems – and the global flower trade is following its lead.

Interviews Voices of the Industry Thursd Now

Apr 07 | 6 min read

Open Your At-Home Floral Retail Business in Five Easy Steps It does not need an extravagant storefront, a massive budget, or years of formal training to get started. What you do need is a clear plan, a love for flowers, and the willingness to learn as you grow.

Thursd Now Floral Education Flowers

Apr 07 | 6 min read

Petal to Palette: Celebrating Floral Artistry and Creativity