Demystifying Magic: How It Works

Embark on a journey to uncover the intricacies behind various floral subjects with our How It Works category. From gardening techniques to the science of flower development, we reveal the captivating processes that shape the world of flowers. Enhance your knowledge and appreciation for the diverse aspects of this enchanting domain.

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Summery palette
Four Seasons, Four Moods, Endless Garden Rose Possibilities With hundreds of varieties available by Alexandra Farms, they can be used to reinforce the colors, textures, and overall look associated with different times of the year.
Cut Flowers Roses
Jun 26 | 4 min read
Flora cabinet
Marcin Rusak – A Master of Creating Furniture and More From Forgotten and Wasted Flowers Central to his practice is the transformation of ephemeral organic matter into sculptural pieces.
Floral Art
Jun 26 | 3 min read
No Plastic Floral Floam Wedding design by verbenafloralseattle
Why Summer Wedding Florists Are Choosing Foam-Free Designs Sideau® helps florists create lush, natural-looking wedding designs while reducing setup time, supporting flower hydration, and offering a foam-free alternative.
Kenya’s Finance Act 2026 and What It Means for Floriculture and Logistics
Kenya’s Finance Act 2026 – What Does It Mean for the Country’s Floriculture and Logistics? For the sector (and its essential logistics), this legislation comes at a time when export margins are quite tight and challenges abound.
Michal Bursig Blog on Predictions and the Future of Floristry. Which Trends Will Be Shaping the Floral Industry?
Predictions and the Future of Floristry Prediction is the process of predicting future events or outcomes based on historical data, statistical analyses, and mathematical models. Its goal is to determine what might happen in the future as rationally as possible.
Kunming Green Horizon Lars Schalkers
Building Bridges Between International Breeders and Asian Markets Kunming Green Horizon is rooted in China, and connected to the world. An exclusive interview with GM Lars Schalkers.
Thursd Now
Jun 26 | 4 min read
AI Plant Recognition Feature Image
How AI Learns To Recognize Flowers And Plants AI can recognize flowers and plants only when it learns from well-labeled visual data. This guide explains how image annotation, expert review, and real-world plant details help AI identify species, diseases, growth stages, and flower quality more accurately.
10 Questions to Michael Jacobson
10 Questions to Michael Jacobson, CEO of French Florist " I do not think flowers should be treated as a cute add-on, a last-minute gift, or just something pretty on a table. Flowers sit inside some of the most important human moments: birth, death, romance, forgiveness, celebration, apology, grief, gratitude, and love. That is not small. "
10 Questions Interviews
Jun 26 | 7 min read
Post harvest TAK
From Sunrise to Shipment – A Day at TAK Farms The day at this Guatemalan foliage company begins as early as 6:00 a.m., when employees start arriving and preparing for their assigned activities.
Gardening Routines Feature Image
How Gardening Routines Can Support Emotional Balance Simple gardening routines can support emotional balance by adding structure, movement, fresh air, and small moments of care. Learn how watering, pruning, planting, and observing growth can help create a calmer daily rhythm.
Garden Plants
Jun 25 | 7 min read
Valentina Teinitzer Lily Grass project feature
First Came the Anxiety, Then Came the Euphoria We created a large-scale floral art installation in the showroom for Walter Knoll during Design Week at the Salone del Mobile in Milan.
four phones with a thursd page open

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