Mastery Unveiled: How It Works for Flower Enthusiasts

Floral Mindfulness – How Flowers Can Uplift Spirits and Keep Off Melancholia One of nature's key allies in the battle against depression is as simple as having flowers in your environment.

Flowers How It Works Trending

May 13 | 6 min read

Creating Uniquely Memorable Weddings All With Greens The OrcaGreen brand by Adomex offers the largest variety of decorative green and cut foliage. They are what you're looking for to make your events and ceremonies more unique and special

Cut Flowers Floral Education Wedding Flowers

May 13 | 6 min read

Chrysal and Jardines de la Cuesta's Best Tips to Optimize Hydrangea Quality and Vase Life With these simple care steps, hortensias can enjoy longer vase life while maintaining their freshness and showcasing their natural beauty, graceful opening, and harmony.

Cut Flowers Floral Education

May 13 | 6 min read

From the Origin – A Masterclass in Ecuador Introducing an Exciting Format in Floral Education This coming July, an exciting three-day Master Class Experience, led by Alex Molina, owner and CEO of Savia Bruta, will take place. Click here to learn more!

Floral Events

May 13 | 3 min read

Dutch Lily Days 2026 Gives Visitors a Fresh Look at What Lilies Are Next From Tuesday, June 2 to Friday, June 5, Dutch Lily Days is a big candy store. And here are already some of the sweetest novelties.

Floral Events

May 13 | 6 min read

From Farms to Florists, Thursd Is Keen on Championing Kenya’s Flower Industry at IFTEX 2026 The platform's commitment to supporting the country's world-famous floriculture goes deeper than just recognition. That's why this year's edition of the floral trade fair promises so much more!

Floral Events Flowers Floral Education

May 13 | 5 min read

Pesticides: The Word That Kills Nuance The entire chain – from grower to exporter to florist – needs to stop rewarding the claim over the craft, and start making room for the full story.

Voices of the Industry Sustainability

May 13 | 5 min read

The Emotional Value of Flowers in a Fast-Moving World Human connection, memory, and thoughtful gestures continue to shape how people express care and presence today.

Voices of the Industry Cut Flowers

May 13 | 4 min read

Benefits of Plants in Office – Why Plants Improve Productivity and Well-Being Adding greenery to your office space supports better concentration, lowers stress levels, and creates a more comfortable and productive environment.

Floral Education Flowers Indoor Plants

May 13 | 6 min read

Arctic White® Roses by De Ruiter Colombia – A New Performance Standard and Proflora Winner Rose Arctic White® by De Ruiter Colombia combines uniformity, stem strength and proven productivity, redefining what a white rose for commercial production should deliver.

Cut Flowers Roses

May 13 | 4 min read

How Cottage Gardens Provide for Whimsically Charming Spaces These are gardens in which plants and flowers flourish uninhibited and wildly.

Garden Plants Outdoor Plants Floral Education

May 13 | 8 min read

Why Do Some Cultures Avoid Certain Flowers? Flowers carry more than just their beauty, color and scent. In many places, a bouquet is also a message about grief, luck, romance, or social respect. So, the wrong flower can say the wrong thing.

Trending Floral Education How It Works

May 13 | 9 min read

Demystifying Magic: How It Works