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Floral Conversations: Interviews with Inspiring Flower Enthusiasts

Gain insights from leading florists, designers, and experts in the world of flowers.

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Discover Passionate Voices in Interviews

Be inspired by our engaging interviews with renowned flower enthusiasts, ranging from talented florists to visionary designers. Learn about their creative journeys, unique perspectives, and inspirations that fuel their love for flowers. Let these fascinating conversations ignite your passion and broaden your understanding of the floral world.

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At the IFTEX This Year, Thursd Celebrates the Kenyan Flower Industry
From Farms to Florists, Thursd Is Keen on Championing Kenya’s Flower Industry at IFTEX 2026 The platform's commitment to supporting the country's world-famous floriculture goes deeper than just recognition. That's why this year's edition of the floral trade fair promises so much more!
Floral Events Flowers Floral Education
May 13 | 5 min read
Savia Bruta masterclass
From the Origin – A Masterclass in Ecuador Introducing an Exciting Format in Floral Education This coming July, an exciting three-day Master Class Experience, led by Alex Molina, owner and CEO of Savia Bruta, will take place. Click here to learn more!
Floral Events
May 13 | 3 min read
Pesticides spray
Pesticides: The Word That Kills Nuance The entire chain – from grower to exporter to florist – needs to stop rewarding the claim over the craft, and start making room for the full story.
Voices of the Industry Sustainability
May 13 | 5 min read
Emotional value of flowers
The Emotional Value of Flowers in a Fast-Moving World Human connection, memory, and thoughtful gestures continue to shape how people express care and presence today.
Voices of the Industry Cut Flowers
May 13 | 4 min read
Office plants
Benefits of Plants in Office – Why Plants Improve Productivity and Well-Being Adding greenery to your office space supports better concentration, lowers stress levels, and creates a more comfortable and productive environment.
Floral Education Flowers Indoor Plants
May 13 | 6 min read
Rose Arctic White®
Arctic White® Roses by De Ruiter Colombia – A New Performance Standard and Proflora Winner Rose Arctic White® by De Ruiter Colombia combines uniformity, stem strength and proven productivity, redefining what a white rose for commercial production should deliver.
Cut Flowers Roses
May 13 | 4 min read
Flowers can uplift your spirits leaving you mentally replenished.
Floral Mindfulness – How Flowers Can Uplift Spirits and Keep Off Melancholia One of nature's key allies in the battle against depression is as simple as having flowers in your environment.
Top Floral Stories Flowers How It Works
May 13 | 6 min read
Untamed beauty of cottage gardens featured Image
How Cottage Gardens Provide for Whimsically Charming Spaces These are gardens in which plants and flowers flourish uninhibited and wildly.
Garden Plants Outdoor Plants Floral Education
May 13 | 8 min read
This Is Why Some Cultures Avoid Certain Flowers
Why Do Some Cultures Avoid Certain Flowers? Flowers carry more than just their beauty, color and scent. In many places, a bouquet is also a message about grief, luck, romance, or social respect. So, the wrong flower can say the wrong thing.
Trending Floral Education How It Works
May 13 | 9 min read
Colombian hydrangeas
Chrysal and Jardines de la Cuesta's Best Tips to Optimize Hydrangea Quality and Vase Life With these simple care steps, hortensias can enjoy longer vase life while maintaining their freshness and showcasing their natural beauty, graceful opening, and harmony.
Cut Flowers Floral Education
May 13 | 6 min read
Sophie Powell
Florist Special With Sophie Powell As the former School Principal of McQueens Flower School, she had the opportunity to teach more than 5,000 floral enthusiasts around the world!
Interviews
May 13 | 3 min read
Adomex’s Orcagreen Varieties for Unique, Special and Memorable Wedding Events
Creating Uniquely Memorable Weddings All With Greens The OrcaGreen brand by Adomex offers the largest variety of decorative green and cut foliage. They are what you're looking for to make your events and ceremonies more unique and special
Floral Education Wedding Flowers Foliage
May 13 | 6 min read
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