Floral Conversations: Interviews with Inspiring Flower Enthu...

Rosa's Secret - Chapter Twenty-One: GS-1 (Part 2) John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.

Voices of the Industry Floral Books Trending

Jan 21 | 21 min read

Working With Water, Light, and Continuity in Floral Form An artistic approach to floristry shaped by movement, silence and flow where form extends beyond structure and holds a moment.

Voices of the Industry Floral Designs Trending

Jan 21 | 3 min read

Where Love Pushes Through An intimate creative statement on love, growth, and choice, expressed through material, color, and form that refuses to remain contained.

Voices of the Industry Cut Flowers Roses

Jan 21 | 4 min read

Why Flowers Need Their Stories Back A reflection on intention, people, and process, and why clarity and depth matter more than volume in how we communicate today.

Voices of the Industry Floral Education

Jan 21 | 4 min read

Red Roses, New Beginnings, and Finding My Own Voice This was a complete new experience for me. The first of many I hope! I love to tell my story about Futura Roses from Porta Nova.

Voices of the Industry Valentine Roses

Jan 21 | 3 min read

Hosta Red Ninja Is a Modern-Day Classic You Should Try The plant’s bold, almost unreal appearance sparked widespread discussion on social media and garden forums, creating a buzz rarely seen for a shade perennial.

Voices of the Industry Garden Plants Floral Education

Jan 21 | 2 min read

Valentine’s 2026 – Favorable Weather Conditions and Optimized Logistics For 2026, the industry estimates maintaining these figures or even recording slight growth, consolidating Ecuador as one of the main flower suppliers worldwide.

Voices of the Industry Special Days Valentine

Jan 21 | 2 min read

Top Tulips Tips for Florists and Consumers With the right start, tulips stay crisp, upright, and fun to watch as they keep growing.

Cut Flowers Floral Education Tulips

Jan 21 | 5 min read

Six Concepts, One Clear Vision How Decorum’s New Brand House Redefines Plant Presentation.

Thursd Now Cut Flowers Outdoor Plants

Jan 21 | 2 min read

Here's a Glimpse of IPM Essen 2026 Before the event starts, take a quick stroll already through the halls and stop at a few booths for a sneak peek of the world's leading trade fair for horticulture.

Floral Events

Jan 21 | 6 min read

Danziger’s New Roses Ready to Inspire Floral Design This Valentine’s Season These roses are a combination of availability and character, offering designers the reliability and creative possibilities they seek.

Cut Flowers Roses Valentine

Jan 21 | 6 min read

New Varieties and Genetics Take Centerstage at United Selections’ Open Days The event attracted a diverse group, including growers, consolidators, logistics companies, florists, and flower enthusiasts.

Floral Events Cut Flowers Floral Education

Jan 21 | 7 min read

Floral Conversations: Interviews with Inspiring Flower Enthusiasts