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Floral Conversations: Interviews with Inspiring Flower Enthusiasts

Gain insights from leading florists, designers, and experts in the world of flowers.

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Discover Passionate Voices in Interviews

Be inspired by our engaging interviews with renowned flower enthusiasts, ranging from talented florists to visionary designers. Learn about their creative journeys, unique perspectives, and inspirations that fuel their love for flowers. Let these fascinating conversations ignite your passion and broaden your understanding of the floral world.

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Rachel Kennedy Interview Jade Loftus feature
Gold, Growth, and Looking a Little Closer – My Conversation With Jade Loftus This is the winner of the 2026 RHS Chelsea Flower Show Gold Medal and the title of Florist of the Year.
Voices of the Industry Floral Designs Thursd Now
Jun 08 | 11 min read
Kazuyo Asayama Blog: Netherlands and Belgium Private Tour to Enjoy Spring Flowers (April 2026).
My Private Tour to the Netherlands and Belgium to Enjoy Spring Flowers It all started with a conversation with my friend, flower designer Katya Hutter. We decided to plan a group tour in the spring that included a workshop.
Voices of the Industry Tulips Travel
Jun 08 | 15 min read
Lilium Double Blizz by Moerman Lilium and Decorum
What's New 'Round the Clock? This is the latest clock supply information for week 24.
Thursd Now Now on the markets Novelties
Jun 08 | 1 min read
Bad Bunnys green stage
Inside the Green, Tropical Puerto Rican Landscape Built for Bad Bunny’s World Tour Gabriela Escalera translated the idea into a buildable structure with scaffolding, access points, lights, and stage circulation. The form avoids symmetry, giving each side its own trails and vegetation.
Travel Remarkable
Jun 08 | 3 min read
Weeding a garden
June 13th Is National Weed Your Garden Day! Your Plants Will Thank You Weeding your plants may not be the most glamorous part of gardening, but it is an essential task that can actually be quite beautiful.
Special Days Garden Plants
Jun 08 | 7 min read
De Ruiter pink roses
Discover New Varieties During De Ruiter's Open Days in Amstelveen From June 8 to 12, 2026, De Ruiter will welcome visitors to its headquarters in Amstelveen, the Netherlands, for its annual Open Days.
Thursd Now Floral Events
Jun 08 | 2 min read
Graduation with Red Naomi by Sanita Cipruse
Red Naomi Roses for Graduation: A Timeless Celebration of Achievement and New Beginnings The creations of florist Sanita Cipruse celebrate the timeless symbolism of red roses while embracing sustainability, craftsmanship, and the natural beauty of the season. The result is a floral story that perfectly reflects the spirit of graduation.
Trending Roses Special Days
Jun 07 | 6 min read
Floritec
Floritec at FlowerTrials 2026: Where Breeding Is Built Around Real Grower Needs How practical breeding, resilient Chrysanthemum genetics, and global grower collaboration are shaping modern floriculture.
Remarkable Cut Flowers Floral Events
Jun 07 | 7 min read
NextGen Begonia from Koppe Begonia
NextGen Begonia: A Blooming Future A line of innovation, passion, and craftsmanship by Koppe Begonia.
Remarkable Indoor Plants Outdoor Plants
Jun 07 | 3 min read
Besties Osteospernum Flowertrials
Danziger Sets the Stage for an Extraordinary Season at FlowerTrials 2026 Discover how Danziger is bringing new genetics, retail concepts, grower solutions, and future-ready innovations to FlowerTrials 2026.
Remarkable Garden Plants Outdoor Plants
Jun 07 | 4 min read
PanAmerican Seed
Inside PanAmerican Seed's Walk of Wonders at FlowerTrials Step into seven immersive worlds built around breeding expertise, strong genetics, and grower focused market solutions.
Remarkable Floral Events
Jun 07 | 5 min read
Here’s What IFTEX 2026 Revealed About the Strength of Kenya’s Flower Industry
A Recap of IFTEX 2026 and What It Revealed About the Strength of Kenya's Flower Industry A round-up of what the expo looked like and what it all means for the flower industry in Kenya and the country's positioning globally.
Trending Floral Events Sustainability
Jun 06 | 11 min read
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