Discover the Magical World of Flowers

Your Weekly Dose of Floral Art With Vaisselle According to the owner Léa Zana, the world needs more flowers and more color, reason why she created Vaisselle.

Floral Art

May 07 | 3 min read

Colombian Floriculture: How Mother’s Day Exports Create Social Impact in Rural Communities The story behind the operation where millions of flowers leave Colombia destined for homes, supermarkets, and floral retailers around the world.

Trending Special Days Thursd Now

May 07 | 4 min read

Acacia Creative Studio Returns to RHS Chelsea 2026 With 'Chlorophyll: The Colour of Life' Rachel Kennedy and Xue Wang explore the hidden chemistry behind photosynthesis and translate it into a floral story about energy, change, and renewal.

Floral Events Floral Designs

May 06 | 6 min read

Flower Therapy and How Flowers Promote Your Well-Being Learn how flowers improve mood, support mental health, and create calmer spaces through simple, everyday use at home or work.

Top Floral Stories Flowers Floral Education

May 06 | 8 min read

The Hidden Craft Behind Every Stem of Asparagus Foliage The 90% we never see made visible at Decorum's 'Grower for a Day' featuring internationally renowned master florist Joseph Massie who spent a full day at Van der Valk Groenesier.

Cut Flowers Foliage Floral Education

May 06 | 3 min read

From Farm to Florist: How Kenyan Growers Can Build More Value Kenya's flower farms have built production excellence on a global scale. The next step is owning more of the value around those flowers. Thursd Shop opens a direct, curated channel from grower to florist.

Thursd Now

May 06 | 8 min read

85% Imported: Why American Flower Farmers Showed Up in Washington This Spring The 2026 Flower Fly-In brought American growers to Capitol Hill with a sharper-than-usual argument: the U.S. imports 85% of its cut flowers because Washington designed it that way. Now the same Washington is being asked to design something different.

Thursd Now

May 06 | 6 min read

Why Floral Bootcamp Sets the Tone for Floriexpo 2026 Floral Bootcamp at Floriexpo 2026 opens the show with a full day of education, networking, and future-focused conversations designed to prepare the floral industry for changing consumer behavior, retail trends, and the next generation of floral business.

Floral Events

May 06 | 5 min read

10 Questions to Marcelo Vallejo, General Manager at De Ruiter Ecuador Roses S.A. "Leaving the world a better place than you found it is the only thing one should do."

Interviews 10 Questions

May 06 | 7 min read

What's New 'Round the Clock? This is the latest clock supply information for week 19.

Thursd Now Now on the markets Novelties

May 06 | 1 min read

How to Keep Bugs Away From Outdoor Wedding Florals Strategic plant selection, natural repellents, and timing prevent insects from ruining floral displays.

Wedding Flowers

May 06 | 6 min read

How the KFC Keeps Championing Gender Equity in the Kenyan Flower Industry Through the Flowers and Ornamentals Sustainability Standard (FOSS) and other measures in place, Kenya Flower Council ensures that the role and place of women (and mothers) in the industry is maintained.

Thursd Now Floral Education Trending

May 06 | 7 min read

Celebrating the Splendor of Flowers