The latest floral article from around the globe

How EHPEA Code of Practice Keeps Ethiopian Flowers Competitive Globally A constituent part of the Floriculture Sustainability Initiative (FSI) 'Basket of Standards', the Ethiopian Horticulture Producer Exporters Association strives to ensure the country's flowers meet international standards through this Code.

Floral Education Sustainability How It Works

Apr 22 | 7 min read

Alexandra Farms Introduces Eight New Varieties, Expanding Their Collection of Garden Roses and Dahlias Joey expressed how they selected these varieties to give florists more possibilities, more expression, more creativity, and more tools to bring their visions to life.

Cut Flowers Roses

Apr 22 | 4 min read

Successful Second Tuinbouw Footprint Event Choosing a direction to make real impact.

Thursd Now Sustainability

Apr 22 | 6 min read

Thursd en Español: Reaching the Spanish-Speaking Floral World Thursd has launched its full Spanish-language platform at thursd.com/es, bringing floral stories, industry news, and professional content to more than 500 million Spanish speakers.

Thursd Now

Apr 22 | 5 min read

Sant Jordi Day: When Streets Bloom, Stories Whisper, and Red Naomi Steals the Show Bring the story alive with the rose that feels like it belongs in a fairy tale.

Special Days Roses

Apr 22 | 4 min read

Begonia Ferox - The Spiky Beauty That’s Softer Than It Looks Its foliage is what causes the most jaw-dropping effects when you first get your eyes on it.

Indoor Plants

Apr 22 | 7 min read

Ground Beneath the Business: Why the Next Evolution of Horticulture Is Human What if we built our organizations the way we build fertile soil – not for yield alone, but for everything that makes yield possible?

Voices of the Industry Floral Education

Apr 22 | 5 min read

Rosaprima Highlights Resource Stewardship Approach to Sustainable Floriculture on Earth Day This approach is supported by a comprehensive certification framework, including Florverde® Sustainable Flowers (2026), alongside Rainforest Alliance (since 2013), SMETA (since 2019), Flor Ecuador, and BASC.

Thursd Now Sustainability Special Days

Apr 21 | 2 min read

Simon van de Burg’s Strategy in Selecting Rose Varieties for Florapura Learn the insights on this grower's approach to testing, selecting, and scaling new genetics based on performance and market response.

Cut Flowers Roses

Apr 21 | 5 min read

How Long Should a Bouquet Normally Last? Here’s What You’d Want to Know The simple answer to this question is that it depends. Several factors play into the duration that flowers ideally last in a bouquet.

Trending Floral Education Cut Flowers

Apr 21 | 6 min read

Lei Day – The Perfect Time to Celebrate the Spirit of Aloha With Hawaiian Flowers On this day, people come together in music and dance, celebrating the beauty and significance of the floral garlands that symbolize love, friendship, and appreciation.

Special Days Floral Events

Apr 21 | 10 min read

Florist Special With Andrew Ruiz The flower is therefore not just a material, but a symbolic element, a means to explore themes such as loss, desire, memory, and identity.

Interviews Floral Designs

Apr 21 | 3 min read

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