Thursd Shop Is Coming - Direct Sourcing for European Florists
Thursd Shop connects quality-focused florists across Europe directly with verified flower growers. Origin transparency, fresher product, and a sourcing story your customers will actually remember.
From Farm to Florist: How Kenyan Growers Can Build More Value
Kenya's flower farms have built production excellence on a global scale. The next step is owning more of the value around those flowers. Thursd Shop opens a direct, curated channel from grower to florist.
The Hidden Craft Behind Every Stem of Asparagus Foliage
The 90% we never see made visible at Decorum's 'Grower for a Day' featuring internationally renowned master florist Joseph Massie who spent a full day at Van der Valk Groenesier.
85% Imported: Why American Flower Farmers Showed Up in Washington This Spring
The 2026 Flower Fly-In brought American growers to Capitol Hill with a sharper-than-usual argument: the U.S. imports 85% of its cut flowers because Washington designed it that way. Now the same Washington is being asked to design something different.