Online Floral Magazine Thursd Is Good for You.

Thursd Is Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow.

Chanel cosmos show

Mapping Chanel’s Origins by Way Of Matthieu Blazy’s Floral Cosmic Debut

Matthieu positioned Gabrielle Chanel’s legacy as a living floral cosmos, treating the archive as a constellation burning bright in the sky.

Oct 15 | 4 min read
Huacachina Oasis

The Story of the ‘Huacachina’, Peru’s Natural Desert Oasis

It's a dreamy destination installed in the middle of the Peruvian desert, surrounded by nature and loads of activities to do during your visit.

Oct 15 | 4 min read
Installations at FLORA

Córdoba, Spain Inaugurates Another Edition of 'FLORA Festival' Installations

Organized by Zizai Cultura, this event, from October 13-23 turns Córdoba into a center of botany, art, and a floral wonderland.

Oct 15 | 5 min read
 

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Now on the Markets

Novelties, specialties, or just trending - Thursd shows you what's hot

Sanguisorba Big Dream by BD Flowers

What's New 'Round the Clock?

This is the latest clock supply information for week 42.

Oct 15 | 1 min read
 

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Floral Futures on Thursd

What's the latest news in the Flower & Plant Industry?

HortEx invitation

Exhibitor Registration Is Open for HortEx 2026 in Thailand

Book your stand now and grow your business in Bangkok, in the heart of Asia.

Oct 15 | 4 min read
National Pumpkin Day Celebrates Autumn's Iconic Gourd

Pumpkin Palooza - Celebrate National Pumpkin Day With a Fresh Take on Fall's Favorite Gourd

These fruits have been a staple of American agriculture for generations, whether you’re cooking, decorating, or simply enjoying the season.

Oct 15 | 9 min read

IFTF 2025 Is the Global Stage for Floriculture Excellence - Thursd Article

"IFTF 2025 Is the Leading Floral Industry Trade Show!"

The International Floriculture Trade Fair presents Itself as the global stage for excellence.

Oct 15 | 6 min read
Hydrangea World Joseph Massie videos

Three Hydrangea Forms in Motion by Joseph Massie

The British floral artist shows the iconic flower at its best in various expressions in this series of short videos.

Oct 15 | 4 min read

Dummen Orange at Proflora

Proflora 2025 Got a Splash of Dümmen Orange Latam

Their stand embodied the company’s concept: “The Orange Experience – Tech + Nature = Magic.

Oct 15 | 3 min read
WFFSA Membership

Why Is WFFSA Essential for Every Wholesaler and Florist Supplier?

By providing education, networking, advocacy and cutting-edge industry insights WFFSA empowers its members.

Oct 16 | 4 min read

Petal it Forward SAF

Petal It Forward Was a Huge Success - How One Flower Can Brighten an Entire Day

Florists across the U.S. hand out flowers to inspire connection, smiles, and gratitude.

Oct 16 | 3 min read
Iberflora 2025 featured

Iberflora 2025 Elevates Mediterranean Know-How

A celebration of Mediterranean horticulture in Valencia, bringing together breeders, growers, and innovators, shaping the future of (sustainable) plant production.

Oct 16 | 9 min read
 

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Story of the Week

The undeniable inspiration of nature.

What will be the Thursd Trend Color for 2026 be?

What Will Be the Floral Trend Color of 2026?

As the unveiling of the 2026 Thursd Floral Trend Color approaches on November 3rd, the floral industry eagerly awaits.

Oct 15 | 5 min read
 

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Who's on Thursd?

Florists from all over the world

 
 

Everyday is a Thursd. Day!

Feeling Good with Thursd.

Breast cancer awareness month

Pink Flowers for Breast Cancer Awareness Month: A Guide to Meaningful Gestures

Pink flowers carry stories of hope, love, and courage – gentle reminders that support and compassion can truly make a difference.

Oct 15 | 9 min read
Atacama’s Rare Floral Spectacle When the World’s Driest Desert Comes Into Bloom - Thursd Article

Atacama’s Rare Floral Spectacle Where Wildflowers Take Over the World’s Driest Desert

Between July and August, winter storms delivered some rain in just a few weeks. Within weeks of those few drops, the flowers arrived.

Oct 15 | 6 min read
Aucnet’s Partnership With JA Shonai Midori Brings Japanese Cherry Blossoms to the World - Thursd Article

A Collaboration That Brings You the Perfect Pink Cherry Blossoms From Japan

Aucnet has partnered with JA Shonai Midori, a grower cooperative, to bring the beauty of Japanese cherry blossoms to the World

Oct 15 | 5 min read
 

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The Whole Flower Industry Together

Bloggers share their best floral experiences.

Michael Perry AKA Mr Plant Geek: Saxifraga ‘Twynkla’ Is Autumn’s Unexpected Star - Thursd Blog

Saxifraga Twynkla Is Autumn’s Unexpected Star!

This is the perfect way to end the gardening season on a high note – bright, elegant, and full of autumn charm.

Mr. Plant GeekMr. Plant Geek
Oct 15 | 2 min read
Peter Ault beyond the trophy

Beyond the Trophy – Restructuring Incentives for a Regenerative Floriculture Future

A grower holds a framed certificate for another 'sustainability award'. But are we rewarding what truly matters?

Peter AultPeter Ault
Oct 15 | 4 min read
 

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Highlight Story

The Floral stories that matter you'll find on Thursd.

Könst Alstroemerias

As a Savvy Florist, Here’s Why the Alstroemeria Deserves Your Attention

Könst Alstroemeria presents to you varieties that will guarantee that this flower no longer remains in the peripheries of floral design.

Oct 15 | 6 min read
 

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See it on Thursd.

Where floral and planty stories come to life.

Plants in abandoned place

Romain Veillon Captures Abandoned Places Reclaimed by Nature

The images powerfully exhibit the natural world's might as it progressively infiltrates these abandoned structures.

Oct 15 | 4 min read
Belalu Dome Villa

Pablo Luna Studio Creates Fluid Bamboo 'Belalu Dome Villa' in Tropical Bali

Filtered sunlight and cross ventilation bring calm and comfort to the space while natural materials root the design in its tropical context.

Oct 15 | 2 min read
 

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Green, Greener, Greenest

Green and Planty Stories on Thursd.

Landscape Istanbul Fair 2025

4th Landscape Istanbul Fair 2025 Turns Ambition Into Green Reality

Impressions from four days at Turkey's largest landscape event and the World Urban Parks Symposium.

Oct 15 | 7 min read

Dracaena Marginata - Thursd Article Featured Image

Dracaena Marginata - Your Next Indoor Icon Plant

Intrepid foliage with versatile design potential. Meet the eye-catching, low-maintenance indoor plant - Dracaena marginata.

Oct 15 | 12 min read
 

FLORICULTURE COMPANIES ON THURSD.

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Floriculture's Finest Featured on Thursd.

This week's stories

CFG Evergreens

Wild Harvest - Part Two: The Mountain Evergreens for Upcoming Holidays

This is how Continental Floral Greens make Christmas-wild, sustainable, and beautifully evergreen.

Oct 15 | 5 min read
Design  by Joseph Massie with Calla from Future Flowers and Decorum

How to Turn a Single Stem Into a Living Work of Art With Joseph Massie

Discover the quiet power of callas from Decorum Plants & Flowers and the work of a floral artist.

Oct 15 | 4 min read
The Flower Sutra feature image

A Quiet Triumph in Indian Floristry Where Petals Meet Practice – The Flower Sutra

This book is more than a tribute to flowers; it's a working manual for Indian florists, equal parts cultural primer, design school, and business playbook.

Oct 15 | 5 min read
 

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From the Archives on Thursd.

Stories about the top 10's in our flowery and planty world.

Claude Monet quote

In Bloom - 30 Powerful Quotes to Lift and Inspire Florists

“Designers are meant to be loved, not to be understood.” – Margaret Oscar.

Oct 30 | 6 min read
Bernard Lang featured

Bernard Lang Captures Autumn Trees Invading a Mountainous Bavarian Forest

A never-ending forest of autumn trees have been encapsulated in this German photographer's latest aerial series.

Mar 15 | 3 min read
best plant apps

The 10 Best Apps for Identifying Plants and Flowers

Are you feeling kind of confused as to what plant and flowers you encounter daily and don't really know what varieties they are? These apps will help you.

Jan 24 | 5 min read

Blue Flower Meaning and Symbolism

Blue Flower Meaning - Fascinating Symbolism of the Rare Blue Flowers

An uncommon flower color that has diverse associations across different people, societies, and cultures.

Aug 28 | 10 min read
Ten Forest Houses in Deep Woodland square feature

Ten Forest Houses in Deep Woodland to Relax in Your Next Vacay

If you're looking for a place to escape the stresses of modern life, these forest houses could be the perfect solution.

May 03 | 6 min read
Sideau® Blocks Present a Sustainable and Eco-Friendly Alternative for Floristry

Sideau® Blocks Present a Sustainable and Eco-Friendly Option for Floristry

Perfectly suited for florists and flower arrangers who want to use a fully environmentally friendly base for their creations.

Oct 30 | 8 min read
 

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Upcoming Events

Flower fairs & shows you definitely want to go to

 
 

Highlighted Products

Flowers & plants you can find on Thursd.

 
 
 
 

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