Thursd is the Global Floral Industry Magazine & Platform

Here's a Glimpse of IPM Essen 2026

Before the event starts, take a quick stroll already through the halls and stop at a few booths for a sneak peek of the world's leading trade fair for horticulture.

IPM Flower Stage – The New Meet-Up Spot for Florists at IPM Essen 2026

Four days, one revolving stage, and a program that mixes retail reality with proper design energy. Here's all you need to know.

Meet Thursd at the 2026 IPM in Essen

Heading to Germany for the world's leading trade fair for horticulture? Visit booth 5A12 in the IPM Flower Stage and meet the people behind your floral meetup spot.

Meet Floritec at IPM Essen 2026

A breeding company focused on strong families, close collaboration, and varieties designed to perform consistently across different markets.

International Pavilions Are Redefining the IPM Experience

14 national pavilions from 13 different countries bring international diversity to this year's horticultural trade fair.

House of Meilland, a Global Reference Built on Heritage and Innovation

A six generation breeding house presenting roses designed for modern spaces, long term performance, and evolving ways of living.

Roses Forever and Viking Roses at IPM Essen 2026

A Danish family breeding company shares its focus on partnerships, new introductions, and long term plans shaping rose production worldwide.

Experience the 'Spirit of Aloha' in Hawaiian Floral Culture at IPM Essen 2026

Brenna Quan and Sue Tabbal-Yamaguchi take you on an evocative journey to this floral paradise.

What's New 'Round the Clock?

This is the latest clock supply information for week 5.

Ecuador’s Floriculture Sector Reaches $1000 Million Mark in Exports

Alejandro Martínez, Executive President of Expoflores, estimates that in 2025 shipments generated between US$1.070 million and US$1.085 million.

What Are the AIPH IGOTY Awards?

During IPM Essen 2026, the winners will be announced. But what is it about, and who are this year's finalists?

What's New 'Round the Clock?

This is the latest clock supply information for week 4.

One Flora Group and The Elite Group Join Forces Across the Atlantic

Interview with OFG's Sven Aertssen about this logistics-powered partnership aimed at smoother flower flows and fresher choices.

Six Concepts, One Clear Vision

How Decorum’s New Brand House Redefines Plant Presentation.

How Red Roses Impact the Mind and Body: The Science Behind Flower Therapy

Danziger’s New Roses Ready to Inspire Floral Design This Valentine’s Season

The Story Behind the Greens – The Origin and Global Evolution of TAK

Top Tulips Tips for Florists and Consumers

The Top 10 Podcasts About Flowers You Must Follow

A Global Story of Roses, People, and Creating Flower Business

Preparing for Valentine’s Day – Inside Rosaprima’s Most Significant Season

How Flowers Can Help Beat the Winter Blues

Rosa's Secret - Chapter Twenty-One: GS-1 (Part 2)

John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.

Working With Water, Light, and Continuity in Floral Form

An artistic approach to floristry shaped by movement, silence and flow where form extends beyond structure and holds a moment.

Where Love Pushes Through

An intimate creative statement on love, growth, and choice, expressed through material, color, and form that refuses to remain contained.

Why Flowers Need Their Stories Back

A reflection on intention, people, and process, and why clarity and depth matter more than volume in how we communicate today.

What Are the February Month Birth Flowers?

International Flower Day and Its Significance in the Floral World

Are Vertical Gardens in Skyscrapers the Future of Sustainable Urban Living?

Even in densely packed metropolises, there is room for innovation and green worlds that refresh spaces and make them feel more breathable.

Forsythia Has a Burst of Sunshine in Every Branch

With its golden blooms it heralds the arrival of spring, and it is a symbol of symbol of hope, renewal, and good fortune for the Chinese New Year.

How Flower Growers Prepare for Valentine's Day

Cupid's first visit is to nurseries around the world, ensuring flowers will be at their best for V-Day.

How Much Light Do Your Houseplants Require? Here's a Guide

Sufficient light is one of the most important factors for growing healthy houseplants. Here's a comprehensive guide for you.

Piazza dei Fiori Is the Platform for Italian Flowers With Character

This is the story of how nearly 1,400 Italian growers sell their top quality cut flowers and foliage through a single address.

Florist Special With Amber Lynn

Amber opened up about her vision for wanting to create a supportive space where florists can connect, share ideas, and grow together since she can remember.

Floral Personality Sarah Campbell Enchanted by Kenya’s Array of Flowers

The renowned luxury and wedding floral designer, educator, speaker, and floral community leader visited rose farms during her flower safari.

Macaron® Is the New Standout in Compact Cyclamen

There’s quite a lot you should know about this really enchanting assortment from breeder Morel. So here you go!

All There Is to Know About Lucky Bamboo Plant Also Called Dracaena Sanderiana

A popular feng shui plant that easily charms its way into hearts with its elegant, slender stalks and rich green foliage.

These Are the Perfect Pink Roses From De Ruiter for Your Pretty Valentine

You can't go wrong with this selection, since the color of Cloud Nine is PINK!

An Interview With Danielle and Tracey of The Wedding Planners Institute Canada WPIC

How the Table Design Exhibition creates a global network of industry leaders in the event industry.

5 Ways to Make a Profit and Prepare Your Flower Shop for Valentine's Day

What are your methods of promoting your flowers and gifts for February 14th? Here are a few extra ideas in case you need them.

Growing Love, the Charm of Valentine's Day Plants

Plants are living symbols of love and growth, making them the perfect gift; they flourish with care, reminding your loved one daily of your enduring affection.

Mantra Brings His Signature Lifelike Butterflies to Miami’s Largest Rooftop Mural

Curated by the international design studio Justkids, the artwork includes several species, including the endangered Miami Blue, which is native to South Florida.

Dahlia Flower Meaning, Insights, and Cultural Influence

Let Dahlias become your new favorite flower by learning everything it has to offer.

The Red Rose Born Free Is a Thornless Beauty That Is Revolutionizing Cut Roses in the USA

Rose Born Free is a nearly thornless rose that offers beauty, safety, and convenience. Perfect for florists and flower deliveries, it minimizes handling risks while maintaining elegance.

The 7 Best Bathroom Plants to Have In 2026

These humidity-loving houseplants thrive in low light, need minimal care, and add natural charm to any space in 2026.

The African Baobab Tree – How One Plant Produces a Complete Environment

With its roots seemingly reaching for the sky, the baobab tree’s incredible and special shape has inspired myths and legends for centuries.

Poppy Flower Meaning, and the Symbolisms Behind This Esteemed Flower

An iconic and richly historic flower whose mere being is enigmatic. Get to know more about poppies.

Photographs by Frédéric Demeuse Foreground the Essential Beauty of Old Forests

The artist's continuing series 'Forgotten Places' features dreamlike pictures that explore increasingly isolated and uncommon areas of nature.