Thursd Is the Global Floral Industry Magazine & Platform

Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow

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Thursd Is Good For You

Get inspired every day again, because every day is a Thursd. Day

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Flowers in the News: Stay Ahead of the Industry

Hi There!

The floral industry never stands still. Every week, new flower varieties are introduced, sustainability initiatives take shape, major events unfold, and businesses across the supply chain make moves that influence the future of flowers.

Keeping up with everything can be challenging when information is spread across multiple sources. That's why Thursd brings together the stories, announcements, trends, and developments that matter most to flower professionals and enthusiasts alike.

Whether it's breaking industry news, new product launches, or conversations shaping the future of floriculture, you'll find it all in one place. Want the most important floral stories delivered directly to your inbox?

Join the Thursd newsletter and stay connected to what's happening across the global floral industry!

The Whole Flower Industry Together

Bloggers share their best floral experiences

Our Enemies Are Not Bad People. They Are Bad Ideas.

The flower and plant sector has spent a decade on the receiving end of one idea: local is good, imported is bad, less is moral. The people carrying it are often sincere. The idea itself is destructive. A case for sustainability with soul, not sustainability as guilt.

Greenery by TAK featured

 

Most Read Stories on Thursd Last Week:

1. TAK Global’s Commitment to Sustainable Agricultural Practices

Through initiatives focused on organic waste reutilization, renewable energy implementation, recycling systems, and environmental conservation, TAK continues to develop agricultural practices that integrate operational efficiency with environmental responsibility.

2. HortEx 2026 Puts Horticulture and Floriculture Right in the Middle of the Action

The Bangkok fair proves its value for the region straight from the very first edition, earning its place on the events calendar.

3. A Collaborative Campaign Promoting Kangaroo Paw Use in Design and Floristry

De Ruiter East Africa (DREA) is partnering with Kenyan growers Imani Flowers, Exceptional Africalla, and Growtech Flowers to build the production and market case for Anigozanthos.

4. Foam-Free Wedding Floristry With Elegance, Movement, and Purpose

No Plastic Floral Foam offers a solution that combines professional performance with a more sustainable approach to floral design.

5. Mayra’s – A Collection That Transformed the Way Garden Roses Are Perceived

With generous flowers, abundant petals, and a form reminiscent of peonies or Dahlias, Mayra’s combines the romantic expression of a garden rose with the reliability and performance required for commercial production.

Thursd Is Good For You feature

Thursd Is Good For You.

Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.

Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.

Human-Led Editorial Authority in Global Floriculture

Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.

 

Physiological effects of red roses

Here's a Throwback to This Time a Year Ago

Memories bring back good feelings: flowers and plants are good for you!

dandelion flower

 

 

The Fascinating World of Dandelion Flowers, Their Origins and Botanical Identity

The common dandelion (Taraxacum officinale) belongs to the Asteraceae family, a lineage shared with sunflowers and daisies. Often mistaken as a single species, this flower belongs to a surprisingly complex genus with over 2,000 species within the Taraxacum family, with over 250 microspecies in Europe alone, each adapting to unique ecosystems.

The flower’s name presents the first glimpse into its character, derived from the Medieval Latin phrase ‘dens leonis,’ referring to the jagged shape of its leaves resembling a lion's teeth. This transformed into ‘dent-de-lion’ in French before evolving into the English ‘dandelion’ in the 15th century. The meaning of dandelion flowers is also connected to their remarkable ability to thrive virtually anywhere, from manicured lawns to cracks in urban sidewalks, a quality that reveals persistence. 

 

 

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FAQ

Why is Thursd considered a leading online floral industry magazine?

Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.

How much traffic does Thursd receive compared to other floral industry websites?

Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.

What kind of content makes Thursd.com widely followed in the floral industry?

Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.

Is Thursd connected to major floral industry events and trade shows worldwide?

Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.

How can I engage with the Thursd community and benefit from its influencer network?

Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.

How does Thursd help growers and brands strengthen their market position?

Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.

How does Thursd support innovation and sustainability in the floral industry?

Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.

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