Thursd | Global Floral Industry Magazine & Platform

The Mysterious Yet Fascinating Phenomenon of Crown Shyness

Thursd Is Good For You

Get inspired every day again, because every day is a Thursd. Day

Sophie Mess – Bringing Nature to Concrete Walls

"I specifically think that bright, extra-large floral murals—especially in unexpected places can grab attention and create a momentary escape from the city's hustle."

The AI Creative Going Above and Beyond Imagination and Creativity

Manu combines flowers with imaginative design concepts, using artificial intelligence to create digital art.

Join Robert Koene’s New Book Redefining Luxury Wedding Floristry

'Stunning Wedding Floristry' will provide an incisive look into his most accomplished works, giving details on how flowers can be suitably used in luxury weddings.

Straight Out of a Fairytale – Flowery and Planty Silhouettes Wrap This Store

Flowers and plants climbing across its sculptural facade, creating an enchanting first impression before stepping inside.

Thursd's Flower Industry News!

Keep yourself updated on floral novelties

What's New 'Round the Clock?

This is the latest clock supply information for week 3.

Colombia’s 23.7% Minimum Wage Increase and What It Means for the Flower Industry

A historic wage increase that has sent shockwaves through the country’s flower-growing sector. What will be the repercussions?

10 Questions to Seema Jhaveri, Founder and Director of the Institute of Floral Design (IFD)

Mark Your Calendars

No possibility to attend? Follow the news on each event here

IPM Flower Stage – The New Meet-Up Spot for Florists at IPM Essen 2026

New Bloom Media Launches 2026 Digital Floral Events Calendar With Micro-Holiday Feature

Sample Winter Fair Set the Tone for 2026

Meet Thursd at the 2026 IPM in Essen

Vitamin Hydrangea Campaign Returns, Championing the Impact of Color on Well-Being

Plants Change Homes

Instant happiness with living greens in your house

Pet-Friendly Houseplants – 10 Beautiful Plants Safe for Cats and Dogs

These 7 Low-Maintenance Calatheas Make for the Best Houseplants

A Modern Take on the Classic Poinsettia

Breathing Better, Growing Smarter

Florist Special With Abigail Decorte

Crimson Nocturne – Thursd Floral Trend Color of the Year 2026

Not what you see, but what you feel: this tone invites us to slow down, reconnect with authenticity, and not forget to walk our path.

Thursd Floral Trend Color of the Year 2026: Crimson Nocturne – A Pulse Deep Within (#62122A). You could describe it as a deep, muted crimson with a touch of cocoa – elegant, grounded, and timeless.

There are moments in life, in flowers, when color goes beyond what we see and becomes something we feel. Crimson Nocturne is exactly that. It is not simply a color, a tint, a hue, it’s an atmosphere, a pulse even, of how flowers connect us to life’s deepest emotions.

Check it out here.

The Beautiful World of Cut Flowers

So much to know, so much to learn

Lotus Flower Meaning and Symbolism

Stop Treating Helleborus Like a Rose – Here’s the Care Routine That Actually Works

The Top 10 Podcasts About Flowers You Must Follow

How Red Roses Impact the Mind and Body: The Science Behind Flower Therapy

A Global Story of Roses, People, and Creating Flower Business

Flowers That Mean Strength and Resilience

How Flowers Can Help Beat the Winter Blues

Discover the Beauty of the Japanese Ranunculus Charlotte

Pharrell Williams and Nigo Designing a Surprisingly Green and Entertaining District in Tokyo

Heritage, Architecture, Nature, Travel, or Just the Most Beautiful Place in the World?

Make your own bucketlist!

A Hotel Amongst a Japanese Forest on the UNESCO World Heritage Island of Yakushima

A ‘Hybrid Habitat’ By Guto Requena Gives New Meaning to ‘Urban Jungle’ in São Paulo

Cherry Blossom Tree or Sakura - Visit Japan in Spring 2026 and Enjoy

Seeing Lupin Flowers at Lake Tekapo in New Zealand Is a Must

Coordinated Efforts Show How India Is Beating the Synthetic Flower Scourge

The Whole Flower Industry Together

Bloggers share their best floral experiences

My Christmas in the Greenhouse

Work never stops when you have a flower nursery. Plants don't pay attention to holidays.

Vase Life Science as a Sustainability Tool in Floriculture

It studies everything that happens to a cut flower from when it leaves its parent plant until it finally wilts.

The Fact That Flowers Die Is the Very Reason They Have Meaning

In a world chasing permanence and convenience, real flowers remind us that meaning lives in attention, care, and the present moment.

Media Narratives and the Need for Real Dialogue

A critical reflection on how media narratives, sustainability debates, and industry silence intersect – and why floriculture needs less polarization and more real conversation.

Why Smart Water Management Matters in Sustainable Floriculture Systems

The Floral Calendar That Matters

From cultural traditions to commercial flower peaks

International Flower Day and Its Significance in the Floral World

The Aquarius Flower – What Do the Flowers of This Zodiac Sign Mean?

Find Your Valentine's Day Floral Inspiration on Pinterest

The January Birth Flower Duo – Snowdrop and Carnation

Did You Miss the Last Remarkable Story?

No worries...always to find on Thursd.

When Roses Represent a Country

During the Formula 1 Abu Dhabi Grand Prix, Sunrite brought Ecuadorian roses to one of the world’s most visible global stages, not as decoration, but as a symbol.

Pinterest Predicts 2026: A Trend Report Florists Can Actually Use

The not-yet-trending report shows where tomorrow's trends will take your audience next.

Table Design Exhibition Creativity Conference 4th Edition - Sparkles of Nature

Everything luxury events are about and more. You can learn it at this amazing event in Turkey.

Looking Up From the Flower Field: Theo Bosboom’s Bug-Eye View

What would an ant see if it looked up while walking through a field of flowers? This is 'Flowerscapes'.

Here's a Throwback to This Time a Year Ago

Memories bring back good feelings: flowers and plants are good for you!

Floral Personality Sarah Campbell Enchanted by Kenya’s Array of Flowers

The renowned luxury and wedding floral designer, educator, speaker, and floral community leader visited rose farms during her flower safari.

Macaron® Is the New Standout in Compact Cyclamen

There’s quite a lot you should know about this really enchanting assortment from breeder Morel. So here you go!

All There Is to Know About Lucky Bamboo Plant Also Called Dracaena Sanderiana

A popular feng shui plant that easily charms its way into hearts with its elegant, slender stalks and rich green foliage.

These Are the Perfect Pink Roses From De Ruiter for Your Pretty Valentine

You can't go wrong with this selection, since the color of Cloud Nine is PINK!

An Interview With Danielle and Tracey of The Wedding Planners Institute Canada WPIC

How the Table Design Exhibition creates a global network of industry leaders in the event industry.

5 Ways to Make a Profit and Prepare Your Flower Shop for Valentine's Day

What are your methods of promoting your flowers and gifts for February 14th? Here are a few extra ideas in case you need them.

Growing Love, the Charm of Valentine's Day Plants

Plants are living symbols of love and growth, making them the perfect gift; they flourish with care, reminding your loved one daily of your enduring affection.

Mantra Brings His Signature Lifelike Butterflies to Miami’s Largest Rooftop Mural

Curated by the international design studio Justkids, the artwork includes several species, including the endangered Miami Blue, which is native to South Florida.

Dahlia Flower Meaning, Insights, and Cultural Influence

Let Dahlias become your new favorite flower by learning everything it has to offer.

The Red Rose Born Free Is a Thornless Beauty That Is Revolutionizing Cut Roses in the USA

Rose Born Free is a nearly thornless rose that offers beauty, safety, and convenience. Perfect for florists and flower deliveries, it minimizes handling risks while maintaining elegance.

How Floral Therapy Promotes Well-Being

Nature's healing touch transforms mental health through the gentle art of working with flowers and plants.

History of the Rose - The Queen of Valentine’s for More Than 1,700 Years

Dating back thousands of years, roses have always been an important part of human history. And Plantec believes there's a lot more you'd want to know about this flower.

Sharing Love in Record Numbers - Growing Consumer Spending Trends During Valentine’s

Consumer spending during this year’s Valentine's season was anticipated to grow.

Florist Special With Maria Eugenia Diego of Kokon

As the winner of the 2022 Flora Festival, Maria offers a thoughtful perspective on the disconnection from the natural world.

The New Red Rose Born Free Is a Thornless Beauty for the U.S. Market

The perfect flat-ruffled and thorn-free romantic red rose.

10 Questions to Jelle Posthumus, the CEO of United Selections

"When faced with stress or challenges, I take a moment to step back and look at the bigger picture instead of focusing solely on the issue at hand."

Poppy Flower Meaning, and the Symbolisms Behind This Esteemed Flower

These Are the Most Read Stories on Thursd Online Floral Magazine Ever

Are you also curious what these 'Top Floral Stories' are about?

Photographs by Frédéric Demeuse Foreground the Essential Beauty of Old Forests

The artist's continuing series 'Forgotten Places' features dreamlike pictures that explore increasingly isolated and uncommon areas of nature.

5 Poisonous Cacti to Keep Away From Children and Pets

You might be surprised to know that most cacti aren’t poisonous. However, you might want to keep your distance, especially from these ones.

Pretty in Pink - 15 Pink Houseplants That Add a Pop of Color

For an unexpected flush of rosy color without relying on bright blooms.

Jasmine Flower Meaning – Essence of a Bewitchingly Fragrant Flower

Get to know more about these flowers primarily native to tropical and subtropical regions of Asia, Africa, and Oceania.

All the Different Types of Monstera Plants You Want to Know About

Over 5OK reads for this article in the past year only. Isn't that amazing?

These majestic, tropical beauties effortlessly transport us to lush rainforests, infusing our homes with an air of adventure and relaxation.

The resurgence of Monstera plants in homes worldwide can be likened to the 1970s, when large-leafed plants ruled the interior design scene. It's no wonder that different types of Monster varieties s have captured the hearts of plant enthusiasts everywhere! These majestic, tropical beauties effortlessly transport us to lush rainforests, infusing our homes with an air of adventure and relaxation. Their bold, split leaves not only make a dramatic design statement but also bring life and energy to any space they grace.

Check it out now!

People, Places, Plants, Flowers, Weddings, Events, About Feelings and Emotions, About Our Well-Being

Follow Thursd

All the Different Types of Monstera Plants You Want to Know About

These majestic, tropical beauties effortlessly transport us to lush rainforests, infusing our homes with an air of adventure and relaxation.

Euphorbia Plants - 10 Most Common Varieties and How to Grow and Care For Them

There are so many different types of Euphorbia, all looking very different from one another. From the famous X-mas plant to the cowboy cactus.

20 Most Used Sunflower Quotes

Sunflowers are widely used flowers whether as a monochromatic bouquets or in a mixed bouquets. They radiate positivity and enlightening character attached to them.

27 Palm Tree Types to Grow in Your Tropical Garden

Here is the magic of adding the lush and the aesthetics of palms in your outdoor space.

Flower fairs & shows you definitely want to go to

FLORICULTURE COMPANIES ON THURSD.

Find out

FAQ

Why is Thursd considered a leading online floral industry magazine?

Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.

How much traffic does Thursd receive compared to other floral industry websites?

Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.

What kind of content makes Thursd.com widely followed in the floral industry?

Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.

Is Thursd connected to major floral industry events and trade shows worldwide?

Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.

How can I engage with the Thursd community and benefit from its influencer network?

Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.

How does Thursd help growers and brands strengthen their market position?

Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.

How does Thursd support innovation and sustainability in the floral industry?

Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.

Thursd is the Global Floral Industry Magazine & Platform

Thursd Is Good For You

Thursd's Flower Industry News!

What's New 'Round the Clock?

Colombia’s 23.7% Minimum Wage Increase and What It Means for the Flower Industry

Mark Your Calendars

Plants Change Homes

Crimson Nocturne – Thursd Floral Trend Color of the Year 2026

The Beautiful World of Cut Flowers

Lotus Flower Meaning and Symbolism

Stop Treating Helleborus Like a Rose – Here’s the Care Routine That Actually Works

The Top 10 Podcasts About Flowers You Must Follow

How Red Roses Impact the Mind and Body: The Science Behind Flower Therapy

A Global Story of Roses, People, and Creating Flower Business

Flowers That Mean Strength and Resilience

How Flowers Can Help Beat the Winter Blues

Discover the Beauty of the Japanese Ranunculus Charlotte

Heritage, Architecture, Nature, Travel, or Just the Most Beautiful Place in the World?

The Whole Flower Industry Together

The Floral Calendar That Matters

International Flower Day and Its Significance in the Floral World

The Aquarius Flower – What Do the Flowers of This Zodiac Sign Mean?

Find Your Valentine's Day Floral Inspiration on Pinterest

The January Birth Flower Duo – Snowdrop and Carnation

Most Read Stories on Thursd Last Week:

Did You Miss the Last Remarkable Story?

Here's a Throwback to This Time a Year Ago

Floral Personality Sarah Campbell Enchanted by Kenya’s Array of Flowers

Macaron® Is the New Standout in Compact Cyclamen

All There Is to Know About Lucky Bamboo Plant Also Called Dracaena Sanderiana

These Are the Perfect Pink Roses From De Ruiter for Your Pretty Valentine

An Interview With Danielle and Tracey of The Wedding Planners Institute Canada WPIC

5 Ways to Make a Profit and Prepare Your Flower Shop for Valentine's Day

Growing Love, the Charm of Valentine's Day Plants

Mantra Brings His Signature Lifelike Butterflies to Miami’s Largest Rooftop Mural

Dahlia Flower Meaning, Insights, and Cultural Influence

The Red Rose Born Free Is a Thornless Beauty That Is Revolutionizing Cut Roses in the USA

How Floral Therapy Promotes Well-Being

History of the Rose - The Queen of Valentine’s for More Than 1,700 Years

Sharing Love in Record Numbers - Growing Consumer Spending Trends During Valentine’s

Florist Special With Maria Eugenia Diego of Kokon

The New Red Rose Born Free Is a Thornless Beauty for the U.S. Market

10 Questions to Jelle Posthumus, the CEO of United Selections

These Are the Most Read Stories on Thursd Online Floral Magazine Ever

Photographs by Frédéric Demeuse Foreground the Essential Beauty of Old Forests

5 Poisonous Cacti to Keep Away From Children and Pets

Pretty in Pink - 15 Pink Houseplants That Add a Pop of Color

Jasmine Flower Meaning – Essence of a Bewitchingly Fragrant Flower

All the Different Types of Monstera Plants You Want to Know About

People, Places, Plants, Flowers, Weddings, Events, About Feelings and Emotions, About Our Well-Being

Upcoming Events

Flower fairs & shows you definitely want to go to

FLORICULTURE COMPANIES ON THURSD.

FAQ

Why is Thursd considered a leading online floral industry magazine?

How much traffic does Thursd receive compared to other floral industry websites?

What kind of content makes Thursd.com widely followed in the floral industry?

Is Thursd connected to major floral industry events and trade shows worldwide?

How can I engage with the Thursd community and benefit from its influencer network?

How does Thursd help growers and brands strengthen their market position?

How does Thursd support innovation and sustainability in the floral industry?