Online Floral Magazine Thursd Is Good for You.

Thursd Is Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow.

Lily Dark Secret Design

My Crimson Nocturne Colored Headpiece With Lily Dark Secret

I loved creating this for the first 'BFF of the Year' Contest in the Thursd Floral Trend Color 2026.

Regine MotmansRegine Motmans
Nov 12 | 2 min read
Colorful poppies

Say It With Poppies – Floraprima’s New Floral Icon Arrives

Beautify your floral creations and everyday life with these five new poppy varieties. The colors are to die for!

Nov 12 | 3 min read
Art by Marc Dennis

The Art of Disruption With Flowers, Bees, and Butterflies by Marc Dennis

Floral arrangements bloom from the center of the canvas while industrious bees hover between kaleidoscopic bubbles.

Nov 12 | 3 min read
 

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Now on the Markets

Novelties, specialties, or just trending - Thursd shows you what's hot

White Amaryllis artwork by designer Robert Bartolen and Van der Ende Flowers

What's New 'Round the Clock?

This is the latest clock supply information for week 46.

Nov 12 | 1 min read
 

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Floral Futures on Thursd

What's the latest news in the Flower & Plant Industry?

AIPH

These Are the Finalists for the AIPH International Grower of the Year Awards 2026

A deep look at the global producers recognized for setting new standards in responsible cultivation, community value, and forward looking horticultural practice.

Nov 14 | 9 min read
Fairmiles Calls for Fairness and Accuracy in the Race to Net Zero

Fairmiles Calls for Finding Balance in the Race to Net Zero

Retailers, NGOs, and academics join forces to ensure climate action protects livelihoods and is based on accurate data.

Nov 14 | 5 min read

Bee pollinating a yellow flower

The Crucial Role of Bees – Sustaining Flowers and the Planet

Through the intricate process of pollination, bees play a vital role in the reproduction and continued existence of flowering plants.

Nov 12 | 6 min read
Aad Verduijn Westland Horti Tours

Aad Verduijn Is a Real Ambassador of the Westland

With humor and honesty, he challenges misconceptions about modern Dutch horticulture.

Nov 12 | 9 min read

Mona Flowers

Mona Flowers Marks a Memorable Debut at IFTF 2025

A Kenyan rose grower takes center stage at IFTF 2025, introducing premium varieties and a new story of passion, quality, and growth.

Nov 12 | 5 min read
The Institute of Flowers

The Institute of Flowers Marks a Year of Growth and Connection in Ireland’s Floristry Scene

Milestones of collaboration and innovation for the Irish floral community celebrated through training, live design sessions, and shared learning at Killeen Castle.

Nov 12 | 3 min read

Dragonfly on a flower

Micro-Marvels of Nature in Focus in the Close-up Photographer of the Year

This year’s theme spans micro, macro, and ultra-close perspectives across 11 distinct categories—from animals and insects to plants and fungi.

Nov 12 | 3 min read
KFC and MPS Partner to Advance Sustainability Through Hortifootprint Calculator

KFC and MPS Partner to Advance Sustainability Through HortiFootprint Calculator

A new collaboration that brings data-driven environmental measurement to Kenya's floriculture industry

Nov 12 | 5 min read
 

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Story of the Week

The undeniable inspiration of nature.

Agua Bendita floral garments

The Language of Flowers in Agua Bendita's Newest Collection

Take a closer look at what the luxurious Colombian brand has achieved through the hands of its talented artisans with flowers as the main source of inspo.

Nov 12 | 3 min read
 

Crimson Nocturne - Thursd's Floral Trend Color 2026

How it turns petals, textures, and light into pure atmosphere.

Thursd Floral Trend Color 2026 Crimson Nocturne Calendar Featured

Hi There! Who Wants to Engage With This Emotion-led Trend Color Calendar Powered by Thursd?

Join the Thursd movement as we bring this palette to life together in 2026.

Regine MotmansRegine Motmans
Nov 06 | 8 min read
Thursd Floral Trend Color 2026 Crimson Nocturne

Crimson Nocturne – Thursd Floral Trend Color of the Year 2026

Not what you see, but what you feel: this tone invites us to slow down, reconnect with authenticity, and don't forget to walk your path.

Regine MotmansRegine Motmans
Nov 06 | 8 min read
Floral Pairings in Crimson Movement With Passion Red

5 Floral Pairings That Make the Floral Trend Color Crimson Nocturne Sing

Thursd introduces Crimson Nocturne as the Floral Trend Color of the Year 2026. It's a call for designers to create with meaning and heart.

Nov 06 | 4 min read
 

Thursd Floral Trend Color

Inside the Shade – How Crimson Nocturne Transforms Interior Spaces

Used the right way, this adds just enough depth to make a space feel grounded and alive.

Nov 06 | 4 min read
AI beaded burgundy accesory

Crimson Nocturne in the Age of Intelligent Design

Few colors get the spotlight quite like this color in AI-generated art.

Nov 06 | 3 min read
Dark crimson leaves of the Coleus. Photo by hansbenn - Thrusd Floral Trend Color of the Year 2026

Coleus Brings the Essence of Crimson Nocturne to Life

A plant that displays irregular color patterns and unpredictable variegation that shift with light conditions – much like this 2026 Floral Trend Color's palette.

Nov 06 | 8 min read
 

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Who's on Thursd?

Florists from all over the world

 
 

Everyday is a Thursd. Day!

Feeling Good with Thursd.

Poinsettia flower meaning

Poinsettia Flower Meaning and How It Became a Christmas Tradition

The symbolism of the season’s most cherished flower that brings warmth, joy, and celebration to homes and floral displays worldwide.

Nov 12 | 7 min read
Best Bedroom Flower Decoration and Flower Decoration for Bedroom Ideas

Some of the Best Bedroom Flower Decoration Ideas to Transform Your Space

Redecorate your bedroom making it a delightful haven with these elegant floral touches that soothe and inspire.

Nov 12 | 7 min read
Poppy Flower Meaning and Symbolism Across Different Cultures

Poppy Flower Meaning, and the Symbolisms Behind This Esteemed Flower

An iconic and richly historic flower whose mere being is enigmatic. Get to know more about poppies.

Nov 12 | 10 min read
 

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The Whole Flower Industry Together

Bloggers share their best floral experiences.

Table Design Exhibition 2025

Why I Can’t Wait for the Table Design Exhibition 2025 in Istanbul

It’s where creativity meets connection, and ideas turn into collaborations that shape the future of weddings, events, and floral design.

Regine MotmansRegine Motmans
Nov 12 | 4 min read
Marieke Bijpost

Being Part of GROWTH! Was Magical to Me

Showpieces are there to be shown! This is the one I created for Hanneke Frankema's Show at the World Cup.

Marieke BijpostMarieke Bijpost
Nov 12 | 4 min read
 

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Highlight Story

The Floral stories that matter you'll find on Thursd.

Coloriginz Ilex KMB Flowers

The Long-Lasting Ilex Is Back in Business

What started as a small corner at KMB Flowers has grown into a full winter program for Coloríginz' Radical Wonders label.

Nov 12 | 7 min read
 
Thursd's Podcast Tip - Podparks by Maria Burnett

Thursd's Podcast Tip - Podparks by Maria Burnett

Thursd's Podcast Tip - Podparks by Maria Burnett

Nature Doesn’t Need Us – But We Need Nature

New host Maria Burnett, a parks strategist from Aotearoa New Zealand, brings us stories and reflections from three inspiring voices who are reshaping the way we think about urban nature. Cecil Konijnendijk, Co-Director of the Nature Based Solutions Institute, Deborah Lambert, Co-Founder of Felix Landscape Architects, and Gabino Carballo, Project Coordinator at Natural Base Solutions, together, they reflect on the global momentum behind nature-based solutions, the role of advocacy committees, and the power of collaboration in transforming our cities into healthier, greener places for all.

 

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See it on Thursd.

Where floral and planty stories come to life.

Holla Roses’ Innovative Sustainable Practices Recognized

Holla Roses Among Growers Recognized for Innovative Sustainable Practices

Ziway Roses' circular waste management system won second place in the inaugural Royal FloraHolland Sustainability Awards.

Nov 12 | 4 min read
What Types of Sand Can You Use for Gardening?

Knowing Your Garden Soil – Learn About Different Types of Sand for Gardening

Discover ideal sand varieties for your garden, from sharp sand for drainage to river sand for potting mixes.

Nov 12 | 10 min read
 

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Green, Greener, Greenest

Green and Planty Stories on Thursd.

Plant at home

The Complete Guide to Care for Houseplants: How to Keep Indoor Plants Healthy and Thriving

Practical guidance to help your indoor greenery grow stronger, stay healthy, and last longer all year.

Nov 12 | 7 min read
 

FLORICULTURE COMPANIES ON THURSD.

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Floriculture's Finest Featured on Thursd.

This week's stories

Fairtrade Certified Farms Provide Crèche and Daycare Centers Where Kids Are Cared for When Their Mothers Are Working.

Where Children Play and Are Nurtured as Their Mothers Work With Peace of Mind

Fairtrade Premiums ensure women flower farm workers in their certified farms focus on their work without worrying about their little ones.

Nov 12 | 7 min read
Decorum Plants and Flowers Tradescantia

Decorum’s New Brand House as Inspiration

A fresh perspective on plant presentation, innovation, and style.

Nov 12 | 2 min read
Flower art using Sideau by andrewsgarden

The Florists Secret for a Fast and Strong Foundation

Get inspired by Sideau® 100% natural alternative to floral base block.

Nov 06 | 3 min read
 

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From the Archives on Thursd.

Stories about the top 10's in our flowery and planty world.

winter wedding flowers - Thursd Article - Header Image

20 Gorgeous Winter Wedding Flowers to Perfect Your Seasonal Wonderland

Create a winter wonderland at your wedding with flowers that capture the season's charm and beauty.

Jan 22 | 22 min read
Gaetan Jacquet with flowers

From Fresh to Classic to Dried, This Is Why I Love Working With Hydrangeas

Hydrangeas bring a certain movement and texture to arrangements, effortlestly fusing with other elements while standing strong on their own.

Gaétan JacquetGaétan Jacquet
Dec 04 | 3 min read
Red Flowers

Red Flowers - A Complete Guide to Their Types, Seasons, and Uses

Uncover the timeless symbolism of passion and love expressed through nature’s most striking floral varieties.

Sep 10 | 10 min read

Pink and White Poinsettia

Why Not Choose a Pink or White Poinsettia This Year?

These colors are no longer an exotic exception but have become more and more mainstream in modern Christmas decorations too.

Nov 27 | 3 min read
Calathea Orbifolia, a Highly Sought-After Houseplant

Calathea Orbifolia - A Highly Sought-After Houseplant

This beautiful 'drama queen' is bound to add dramatic interest to your plant collection and is very much on-trend.

Nov 20 | 6 min read
Amaryllis flowers in a vase

The Metamorphosis Flower - Discovering the Amaryllis’ Secret

So as the cold winds start to blow, let Amaryllis steal the show!

Nov 13 | 3 min read
 

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Upcoming Events

Flower fairs & shows you definitely want to go to

 
 

Highlighted Products

Flowers & plants you can find on Thursd.

 
 
 
 

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