Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow
Get inspired, discover, learn, get amazed, and be part of the Thursd Movement
Keep yourself updated and follow real time news from the flower and plant industry
Get inspired every day again, because every day is a Thursd. Day
Song Seulki is a visual artist working known for her floral portrait work where flowers are placed directly onto the face.
The artists stands out in the photographic world for her vivid storytelling of flowers and dynamic approach to color and light.
Karen Marshall shares: "Through this show series, we bring the elegance, drama, and artistry of The Gilded Age to life in flowers at some of America's most extraordinary estates and gardens."
Central to his practice is the transformation of ephemeral organic matter into sculptural pieces.
Save the dates! Follow the news on each event here
Instant happiness with living greens in your house
Are you also curious about their story?
So much to know, so much to learn

Hi There!
Behind every floral design, installation, or bouquet shared on Thursd, there are people shaping ideas long before flowers reach a vase or an event space.
From floral designers and studio founders to growers, breeders, and creative directors, the floral world is built by hands-on work, decisions made in real time, and a deep understanding of how flowers behave from the moment they are cut to the moment they are placed.
On our platform, you’ll find the voices behind the work: how they think, how they build their ideas, what influences their creative direction, and how their connection to flowers turns into something others can experience. Some work in large-scale production, others in intimate studio settings, but all of them share one thing – a direct relationship with flowers and the process behind them.
At Thursd, we open the door to their stories, their spaces, and their way of working. You’ll discover how floral ideas take shape, how techniques evolve, and how different perspectives across the world continue to push floral design forward.
Make your own bucketlist!
Bloggers share their best floral experiences
John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.
We created a large-scale floral art installation in the showroom for Walter Knoll during Design Week at the Salone del Mobile in Milan.
I love the special charm it lends to my designs, perfect for my style of arranging.
I thought I knew what to expect at IFTEX 2026. I was wrong. In the best possible way.
From cultural traditions to commercial flower peaks
Plants that shape space, season, and soul
"We created a large-scale floral art installation in the showroom for Walter Knoll during Design Week at the Salone del Mobile in Milan."
Love keeps changing. So does Gypsophila.
There is a long process behind creating this flower, which involves crossing, vigilant selection, laboratory propagation, licensed growing, and automated greenhouse management, amongst others.
"Flowers are the most emotional product category in the world, and yet the industry has been treated far too transactionally for too long."
These floral arrangements are not merely spring bouquets with different flowers dropped in. The season has its own palette, and the flowers that belong to it tend to echo that.
Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.
Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.
Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.
Memories bring back good feelings: flowers and plants are good for you!
Are you also curious what these 'Top Floral Stories' are about?

The fascinating story of why there are fifty state flowers in the United States and how they continue to be used to this day. Did you know that each of the fifty states has an official state flower? From the sweet-smelling magnolia of Mississippi to the vibrant orange blossom of Florida, each flower represents the unique character and natural beauty of its state. The tradition of state flowers began in the late 1800s and continues to this day. These flowers are not just symbols of their respective states but also an essential part of their culture and history.
It all began in the late 1800s when the United States was rapidly expanding, and the idea of having a flower to represent each state began to gain popularity. Each state had its unique flora and fauna, and people wanted to celebrate their natural beauty and diversity. So, in 1910, Ohio became the first state to adopt an official state flower, the scarlet carnation
But what about today? Are these state flowers still relevant? You bet they are! The state flowers are used in a variety of ways to this day. They can be found on state flags, in state songs, and even in state holiday celebrations. For example, the goldenrod is the state flower of Kentucky, and it is used in their annual Goldenrod Gala.
Follow Thursd
Some flowers carry deeper significance through color and context – this how this one reflects strength and connection.
There is a long process behind creating this flower, which involves crossing, vigilant selection, laboratory propagation, licensed growing, and automated greenhouse management, amongst others.
This flower is particularly known for its striking blue, lavender, and white petals. It thrives at the high elevations and remains heavily protected by state conservation laws.
Understand bridal arrangement styles, structural differences, and flower selection to help couples and designers plan with clarity and confidence.
Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.
Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.
Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.
Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.
Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.
Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.
Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.