Thursd Is the Global Floral Industry Magazine & Platform

What's New 'Round the Clock?

This is the latest clock supply information for week 28.

What's New 'Round the Clock?

This is the latest clock supply information for week 27.

Diversification as an Ideal Strategy to Capture Emerging Flower Markets

A fresh wave of flower and ornamental plant categories is growing in commercial relevance. Coupled with new markets, this is a factor worth appreciating for growers keen on maximizing what these new trends bring to the floral trade.

U.S. Floriculture Sustainability Study – What It Means for Global Floral Supply Chains

The findings are a window into what the U.S. floral market is becoming. For growers and traders outside America who supply into it, the findings are a sustainable planning tool.

Kenya’s Finance Act 2026 – What Does It Mean for the Country’s Floriculture and Logistics?

For the sector (and its essential logistics), this legislation comes at a time when export margins are quite tight and challenges abound.

Building Bridges Between International Breeders and Asian Markets

Kunming Green Horizon is rooted in China, and connected to the world. An exclusive interview with GM Lars Schalkers.

10 Questions to Katya Hutter, Luxury Floral Designer

10 Questions to Jamie Grant, Board Director at the British Florist Association

Inside the Green Toolbox of a Modern Florist

Three Wedding Color Palettes From Rosaprima for the 2026 Season

Red Love, the Premium Red Rose Perfect for All Those Special Occasions

Cracking the Mystery of the Black Dahlia Flower

Bahati Is the Lavender-Mauve Rose With All the Perfect Qualities

Four Seasons, Four Moods, Endless Garden Rose Possibilities

Predictions and the Future of Floristry

Prediction is the process of predicting future events or outcomes based on historical data, statistical analyses, and mathematical models. Its goal is to determine what might happen in the future as rationally as possible.

Rosa's Secret - Chapter 25: TRUE.

John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.

First Came the Anxiety, Then Came the Euphoria

We created a large-scale floral art installation in the showroom for Walter Knoll during Design Week at the Salone del Mobile in Milan.

What Unicorn™ Means as a Flower – A Unique Addition to Arrangements

I love the special charm it lends to my designs, perfect for my style of arranging.

Plastic Free July – A Floral Step Toward a Plastic-Free Future, Even for Florists!

Check Out Some of the Most Patriotic Flowers to Show Off This Fourth of July

June 13th Is National Weed Your Garden Day! Your Plants Will Thank You

Rethinking Olives and Their Many Benefits on National Olive Day

Happy Hydrangeas, Not Droopy Ones – Handle With Care and Save Your Stems

Ensuring they get the right amount of sunlight and paying close attention to soil quality are key factors. Find out more here!

Do Plants Experience Panic When It Rains?

When a raindrop splashes across a leaf, a protective mechanism starts to work within plants.

Mediterranean-Style Gardens Bring the Idyllic Summer Aesthetics to Your Home

Capture the spirit of the region's laid-back lifestyle plus the pleasant summers and milder winters.

Koppe Begonia Extends the Season and Expands Its Vision

From autumn colors to Next-Generation Genetics. Disover what's new at Koppe Begonia.

London Street Artist Paints Bees on Murals to Raise Awareness

Louis Masai looks to raise consciousness about the global decline of bee populations and the ecological crisis tied to colony collapse disorder.

Sou Fujimoto’s Circular Green Villa Opens on Ishigaki Island

From above, its curved white shape is hardly discernible as it vanishes beneath a living roof that melds with the landscape.

Bombay High Court Challenges an Affidavit on Plastic Flowers

"Is the Union government sure that plastic flowers can be recycled, or that they are biodegradable? They are so flimsy.”

Meet the Princess Garden Roses Grown in the Colombian Highlands

The collection is shaped by Japanese breeding traditions, where symmetry, petal form, and color stability matter.

Everything You Need to Know About Globe Amaranth

This vibrant, low-maintenance flower thrives in sun, dries beautifully, and adds bold texture to fresh and everlasting floral designs.

How Anthurium Nero Elevates Every Arrangement

Dark-toned anthurium creating contrast, enhanced texture, and elevating mixed bouquets with subtle power and visual depth.

Embrace the Look With Make-Upz®

A splash of color for plants and flowers that want to be noticed.

Jeff Koons’ Flowery 'Split-Rocker' Will Reopen in Los Angeles

A monumental new arrival has taken its place at LACMA – part sculpture, part garden, and entirely impossible to ignore.

10 Questions to Simon Ogrizek, the President of Florint

When the palm is open, it can give and receive – neither is possible when it’s closed.

Awaken Your Designs With New and Bold Waxflowers

Elevate your floral designs this season with bold new summer varieties bred for color, texture, and consistency – available July through November.

Yellow Roses Meaning: What These Cheerful Flowers Truly Symbolize

Sunny flowers representing joy, friendship, and admiration – perfect for heartfelt gifts, floral design, and celebrating life's milestones.

Who Wants a Cake With Flowers for Their Wedding?

Discover the latest innovation: Sideau® Cake Dummy – A full circle in floral design. Get inspired by this new round shape of a 100% natural alternative to floral foam.

Hydroponics - All About Indoor Plants Doing Great in Water Only

An innovative method of growing houseplants without soil, using nutrient-rich water solutions instead.

A Comprehensive Guide to Understanding What Is Ashwagandha Plant

Practically every part of Withania somnifera - also popularly called the Indian ginseng, has health benefits and even higher spiritual value.

The Flower Hub Is Now a Certified B Corp; What Does This Mean?

This floral business meets the high standards of social and environmental performance, transparency, and accountability.

The Summer Season Calls for Calla Lilies and Many, Many Colors!

Say hello to these fabulous ideas to embellish your gardens during the hottest season of the year!

Charming Camellia and What You’d Love to Know About This Alabama State Flower

A slow-growing shrub that features smooth, dark green, polished leaves that hold their appeal even when the plant is not blooming. It produces flowers in shades of white, pink, red, and occasionally pale yellow, depending on the cultivar.

The Sea Holly – All You’d Want to Know About This Spectacular Perennial

From its fascinating origins to its diverse applications in varied contexts, this is what you'd want to know about this flowering plant.

Experience the True Charm of Cut Veronica Flowers in Floral Design

The year-round availability makes these flowers a consistent staple in commercial floral design as a preferred choice for florists.

How Lisianthus Breeding Works

Once a wild blue perennial blanketing the North American prairies, this flower, also called Eustoma grandiflorum has gone through one of the most remarkable transformations in modern floriculture.