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The creation of the flower artworks was a highly exploratory process, combining traditional graphic design tools with experimental techniques.
The designer, who is originally from Singapore, conjures up beautiful, fully furnished and nature-inspired living areas in her imagination.
Cakes with flowers are the kind of cakes that stop the usual small talk. Someone always leans in to take a closer look and they shift the attention without trying.
According to the owner Léa Zana, the world needs more flowers and more color, reason why she created Vaisselle.
Save the dates! Follow the news on each event here
Instant happiness with living greens in your house
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The floral industry never stands still. Every week, new flower varieties are introduced, sustainability initiatives take shape, major events unfold, and businesses across the supply chain make moves that influence the future of flowers.
Keeping up with everything can be challenging when information is spread across multiple sources. That's why Thursd brings together the stories, announcements, trends, and developments that matter most to flower professionals and enthusiasts alike.
Whether it's breaking industry news, new product launches, or conversations shaping the future of floriculture, you'll find it all in one place. Want the most important floral stories delivered directly to your inbox?
Join the Thursd newsletter and stay connected to what's happening across the global floral industry!
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Bloggers share their best floral experiences
IFTEX 2026 opened in Nairobi for the thirteenth time, and the opening ceremony left no doubt about what flowers really mean to Kenya.
At this year’s show, I created a five-day, on-the-ground live activation inside the Great Hall of Flowers, where more than 120,000 visitors moved through the show over the duration of the event.
Marc Andreessen says we quietly crossed AGI. Floriculture has not noticed. Here is what I built inside a flower business, and where serious growers and breeders should start.
The flower and plant sector has spent a decade on the receiving end of one idea: local is good, imported is bad, less is moral. The people carrying it are often sincere. The idea itself is destructive. A case for sustainability with soul, not sustainability as guilt.
From cultural traditions to commercial flower peaks
Plants that shape space, season, and soul
Through initiatives focused on organic waste reutilization, renewable energy implementation, recycling systems, and environmental conservation, TAK continues to develop agricultural practices that integrate operational efficiency with environmental responsibility.
The Bangkok fair proves its value for the region straight from the very first edition, earning its place on the events calendar.
De Ruiter East Africa (DREA) is partnering with Kenyan growers Imani Flowers, Exceptional Africalla, and Growtech Flowers to build the production and market case for Anigozanthos.
No Plastic Floral Foam offers a solution that combines professional performance with a more sustainable approach to floral design.
With generous flowers, abundant petals, and a form reminiscent of peonies or Dahlias, Mayra’s combines the romantic expression of a garden rose with the reliability and performance required for commercial production.
Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.
Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.
Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.
Memories bring back good feelings: flowers and plants are good for you!
Are you also curious what these 'Top Floral Stories' are about?

The common dandelion (Taraxacum officinale) belongs to the Asteraceae family, a lineage shared with sunflowers and daisies. Often mistaken as a single species, this flower belongs to a surprisingly complex genus with over 2,000 species within the Taraxacum family, with over 250 microspecies in Europe alone, each adapting to unique ecosystems.
The flower’s name presents the first glimpse into its character, derived from the Medieval Latin phrase ‘dens leonis,’ referring to the jagged shape of its leaves resembling a lion's teeth. This transformed into ‘dent-de-lion’ in French before evolving into the English ‘dandelion’ in the 15th century. The meaning of dandelion flowers is also connected to their remarkable ability to thrive virtually anywhere, from manicured lawns to cracks in urban sidewalks, a quality that reveals persistence.
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Listen to advice, insider knowledge, and fun tips on everything floral on these amazing flower podcasts available on every online platform.
This is how a single floral symbol became part of public life, culture, and education, shaping identity across generations.
The multi-purpose Spathiphyllum combines its consoling values with beauty and air purifying qualities for your indoor spaces.
Beyond its beauty, this fragrant flower carries deep meaning and a fascinating history.
Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.
Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.
Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.
Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.
Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.
Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.
Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.