Wisteria season doesn’t last long—but when it hits, London shifts.
"The carnation does not drop its petals, but hugs them to its heart as it dies, and so, too, mothers hug their children to their hearts, their mother love never dying."
If you're looking to quickly fill your garden with scent and color, fast-growing fragrant flowers are a practical and rewarding choice.
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"My grit and mental strength have been built over time through experience, great mentors, and plenty of trial by fire."
My name is Freddy Melero, and I serve as the Director of Sales & Procurement at Choice Farms, where I’ve had the privilege of working closely with some of the most passionate growers and customers in the floral industry. I’m also currently the President of WFFSA (Wholesale Florist & Florist Supplier Association), which has been an incredible opportunity to help shape the future of our industry alongside a dedicated and inspiring community.
An innovative effort that turns small contributions into collective impact. It represents a significant advancement in this cause.
The first Arbor Day was celebrated on April 10, 1872, in Nebraska. It was estimated that a million trees were planted that day. How will you celebrate it?
"My life has always been a joyful encounter between the life of a florist and that of a grower of flowering plants."
A look inside one of ornamental horticulture’s most important weeks.
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In this series, he turns the familiar into the unfamiliar by magnifying fibers and water droplets in plants that usually go unnoticed.
The hotel’s circular design spreads outward, inspired by a flower's opening.
Discover the symbolism, history, and cultural importance of these vibrant flowers that express passion, desire, and heartfelt admiration.
A research, released just as spring flowers begin to bloom, offers an objective ranking of gardens based on their color saturation and brightness levels
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She loves shaping visual stories based on floral expression and much more. Tune into this week's florist special to know more about her.
Not everything about flowers is soft. In a quiet corner of Mexico City, where design crosses paths with instinct, Paola Gonzalez has been building something different. Her studio, La Distribuidora, doesn’t follow trends or chase approval—it listens, edits, and subtracts. Behind the calm surface of her work is a constant tension: between shape and silence, nature and arrangement, control and release. There’s no loud branding, no extra layers. Just flowers, placed with intention—and a quiet certainty that nothing else is needed.
Each element of this range reveals artistic potential, allowing creators to transform simple ideas into true floral masterpieces.
I had the privilege of tasting many wonderful dishes with my Japanese friends, and I’d love to introduce you to this remarkable cuisine.
With so many varieties to choose from, don't shy away from experimenting with adding begonias to your outdoor space this summer.
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An innovative platform that removes the disconnect between office management and field operations in nurseries and greenhouses.
With his protege Christian Kōun Alborz Oldham, the floral artist shares a unique and unusual approach to the ancient Japanese art of floral arrangement.
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A plant that offers an array of display options in the home, each enhancing the aesthetic appeal of your living space in its own unique way.
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Working in sync with nature, preserving ecosystems, and honoring every hand that helps bring their flowers to life, this is what its about.
At Rosaprima, Earth Day is not only a date marked on their calendar but rather a part of their everyday mindset. To mark the occasion, they’re sharing their newest farm tour video, giving viewers a closer look at what goes on behind the scenes. The footage takes you to the heart of their operations, where sustainability, thoughtful processes, and the natural environment work together in careful balance. It’s a clear look at how they grow with intention, one stem at a time.
A showcase of exceptional varieties setting new standards in beauty, reliability, and floral design. Perfect for weddings, events, and everyday elegance.
Report from a full-on and well-visited celebration of diversity, design, and horticultural craft.
The team achieves this through a careful process encompassing quality checks, ideal packaging, and seamless logistics.
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Capture the spirit of the region's laid-back lifestyle plus the pleasant summers and milder winters.
These tips provided by Chrysal and Roland Flor Ecuador will make your sun-giants last longer and look even brighter and bolder.
Explore vibrant meadows and fragrant fields in full bloom across seven stunning global destinations.
Traveling is triple the fun if there are flowers involved and these spots are very Instagrammable.
Understanding the meanings of flowers is important for interpreting fine art, literature, and even day-to-day communication.
According to the Kuwait-based creator, trust and communication, hand in hand with design, is how successful events happen.
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Growing Gracefully - The Lilygrass Fields of Costa Rican Farm Plantas de mi Tierra
“Sustainability Is Not a Goal. It Is a Way of Working.”
Alexandra Farms Introduces Eight Garden Roses and Three Dahlia Varieties to Their Collections
Chrysanthemum Chic - A White Canvas That Plays Well With Color
Red Roses Paying Homage to the Deeper Meaning of Easter
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