Thursd Is the Global Floral Industry Magazine & Platform

Floritec at FlowerTrials 2026: Where Breeding Is Built Around Real Grower Needs

How practical breeding, resilient Chrysanthemum genetics, and global grower collaboration are shaping modern floriculture.

NextGen Begonia: A Blooming Future

A line of innovation, passion, and craftsmanship by Koppe Begonia.

Danziger Sets the Stage for an Extraordinary Season at FlowerTrials 2026

Discover how Danziger is bringing new genetics, retail concepts, grower solutions, and future-ready innovations to FlowerTrials 2026.

Inside PanAmerican Seed's Walk of Wonders at FlowerTrials

Step into seven immersive worlds built around breeding expertise, strong genetics, and grower focused market solutions.

What's New 'Round the Clock?

This is the latest clock supply information for week 24.

Discover New Varieties During De Ruiter's Open Days in Amstelveen

From June 8 to 12, 2026, De Ruiter will welcome visitors to its headquarters in Amstelveen, the Netherlands, for its annual Open Days.

What Nairobi Told Us at IFTEX 2026

The answers to five questions from IFTEX 2026 said more about the future of floriculture than any panel could.

What's New 'Round the Clock?

This is the latest clock supply information for week 23.

10 Questions to Arthij van der Veer, Area Manager at MPS

10 Questions to Irene Njeru, Commercial Director at Mzurrie Flowers

Much More Than Just Callas – Könst Presents Their Two Distinct Calla Lines

Why Rose Growers Need Both Innovation and Reliability

World of Spray Roses and Alma Spray Roses – Growing the Future of Spray Roses Together

Summer's Boldest Wedding Trend? Tinted Roses Are Stealing the Spotlight

The X-Pression Effect by De Ruiter Ecuador

Why Roses Continue to Be the Flower of Choice for Wedding Season

Where Every Rose Tells a Story – Why Ecuador Is the Destination You Can’t Miss in 2026

This October, that place becomes even more special. Expo Flor Ecuador 2026 returns to Quito, and with it comes one of the most exciting opportunities in the floral calendar.

Gold, Growth, and Looking a Little Closer – My Conversation With Jade Loftus

This is the winner of the 2026 RHS Chelsea Flower Show Gold Medal and the title of Florist of the Year.

La Grande Bellezza – My Renaissance-Inspired Table Installation at Table Design Exhibition London

Inspired by Botticelli's Venus, I transformed a table at The Savoy into a living artwork where flowers, sculpture, and storytelling became one.

Onings Shows the Many Sides of the Lily During Dutch Lily Days

CEO Sjoerd Onings: "This is where we can really show how versatile the lily is."

June 13th Is National Weed Your Garden Day! Your Plants Will Thank You

Red Naomi Roses for Graduation: A Timeless Celebration of Achievement and New Beginnings

Rethinking Olives and Their Many Benefits on National Olive Day

Everything to Know About Pride Month and the Significance of Rainbow Flowers

Celebrate The Art of Gardening for National Gardening Week

The sun is shining and summer is rolling in! If you haven't already, from June 7 to 13 is the time to go outside and start gardening.

Enhance the Look and Feel of Your Home With These Hedging Plants

They do not only provide privacy and definition but also add an aesthetic appeal that elevates the ambiance of your property.

All You’d Want to Know About the Staghorn Sumac, Also Called Rhus Typhina

Grown as an accent specimen or grouped with other plants, this plant can be a key element that elevates outdoor spaces, bringing low-maintenance versatility, distinct seasonal interest, and benefits for wildlife interactions.

Edible Plants to Easily Grow In Your Garden

These are easy-to-grow plants for your edible greens garden empire.

The Enchanting Azalea Flower’s Meanings and Its Paradoxical Subtleties

These magnificent flowering shrubs carry within their understated frames millions of years of evolutionary finesse and accumulated wisdom

12 Florists From Around the World Championing Sustainable Floristry

Experts in floral design share conscious practices, from reducing waste to embracing local flowers and eco-friendly techniques for a greener future.

Honeysuckle Flower Meaning, Discover Its Symbolism and Significance

Discover the rich cultural history, healing properties, and garden appeal of this fragrant summer flower – beloved for its beauty, sweet scent, and emotional connections across generations.

The Long-Awaited Vibrant Orange Tone Has Arrived on the Market

This variety doesn’t fade into a sea of oranges. It owns its space. It speaks of energy, optimism, and strength, while maintaining the elegance De Ruiter roses are known for.

Stilfloristerna’s Heartfelt Tribute to Sustainability With Futura Red Naomi

Porta Nova celebrates 13 years of collaboration with these floral designers and they bring the exact message needed with this Futura Rose Heart.

Why Grounding in Nature Is Crucial for Your Mental and Physical Health

Explore the wonders and benefits of grounding and how flowers and plants play a crucial role in this experience.

Monstera Obliqua Peru Is this Growers Holey Wonder

It’s the kind of plant that makes people stop and ask, “Wait, is that thing supposed to look like that?”

"Quality of Alstroemerias Starts With Good Care"

This is how Tesselaar Alstroemeria raises the quality level of the alstros you buy.

David Austin's New Roses in Two Timelapse Videos

Rose Enid and Phoebe are showing themselves to you in all their beauty. You want to see this!

10 Cacti That Will Look Great in Your Plant Collection

They come in a wide range of shapes and sizes from the petite to the grand, giving you a full array of options that fit your personal taste.

What's New 'Round the Clock?

This is the latest clock supply information for week 25.

Tropical Green Leads Innovation With Sheep and GAP Plan

The company has also introduced a smart, natural solution for weed control in high-altitude plantations. Find out more about it in this article.

Scale Meets Specialty at Fontana

Their nurseries of Kenyan quality labels show how they understand the floriculture business beyond the farm gate.

Florist Special With Jessica Etherington of Rose and Bloom

Creating dreamy florals, inspired by the seasons for the wildly in love.

'Neonics' Are a Feat in Agricultural Pest Control, but Do They Have Hidden Costs?

Unlike traditional insecticides that primarily worked through contact, these insecticides introduced a new approach: they are systemic.

Agus Putu Suyadnya’s Symbiotic Utopia Paints a Surreal Vision of Humanity and Nature in Harmony

Through vibrant, otherworldly scenes, the artist explores humanity’s dependence on nature and the urgent need for harmony.

Ohio State Flower – The Story Behind the Scarlet Carnation

The Ohio state flower is referenced in government materials, historical documentation, school curricula, and cultural presentations that focus on Ohio identity and heritage.

Here’s How KFC Is Ensuring the Kenyan Flower Industry’s Sustainable Growth

The Kenya Flower Council has been instrumental in shaping the country's flower sector development, sustainability, and global competitiveness. But how do they do it?

What Is the Most Expensive Flower in the World?

What would be your best answer to this question? Is it the Shenzhen Nongke Orchid or the Kadupul flower?

Adenium Obesum Also Called the Desert Rose Plant Is Just Quirky Amazing

Here's how to grow and care for this plant, its ability to be nurtured as a bonsai, and the common pests and diseases to look out for.