Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow.
Get inspired every day again, because every day is a Thursd. Day
'Stunning Wedding Floristry' will provide an incisive look into his most accomplished works, giving details on how flowers can be suitably used in luxury weddings.
Flowers and plants climbing across its sculptural facade, creating an enchanting first impression before stepping inside.
She draws heavily from the historical traditions where artists celebrated abundance through flowers, fruit, and game laid out in lavish displays.
"This trend report is a collection of ideas that I believe are highly relevant to today’s world. It’s also a gesture of gratitude to those who have inspired me."
Keep yourself updated on floral novelties
No possibility to attend? Follow the news on each event here
Instant happiness with living greens in your house
Not what you see, but what you feel: this tone invites us to slow down, reconnect with authenticity, and not forget to walk our path.
Thursd Floral Trend Color of the Year 2026: Crimson Nocturne – A Pulse Deep Within (#62122A). You could describe it as a deep, muted crimson with a touch of cocoa – elegant, grounded, and timeless.
There are moments in life, in flowers, when color goes beyond what we see and becomes something we feel. Crimson Nocturne is exactly that. It is not simply a color, a tint, a hue, it’s an atmosphere, a pulse even, of how flowers connect us to life’s deepest emotions.
So much to know, so much to learn
Make your own bucketlist!
Bloggers share their best floral experiences
From cultural traditions to commercial flower peaks
The not-yet-trending report shows where tomorrow's trends will take your audience next.
One is associated with late-winter promise, the other, known for its broad color language and cultural symbolism.
This calendar provides verified dates for major conventions, exhibitions, educational sessions, and networking opportunities across the year.
This is the latest clock supply information for week 1.
Pōhutukawa, New Zealand’s Crimson Flowered Tree
No worries...always to find on Thursd.
During the Formula 1 Abu Dhabi Grand Prix, Sunrite brought Ecuadorian roses to one of the world’s most visible global stages, not as decoration, but as a symbol.
The not-yet-trending report shows where tomorrow's trends will take your audience next.
Everything luxury events are about and more. You can learn it at this amazing event in Turkey.
What would an ant see if it looked up while walking through a field of flowers? This is 'Flowerscapes'.

Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.
Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.
Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.
Memories bring back good feelings: flowers and plants are good for you!
Are you also curious what these 'Top Floral Stories' are about?
Over 5OK reads for this article in the past year only. Isn't that amazing?
These majestic, tropical beauties effortlessly transport us to lush rainforests, infusing our homes with an air of adventure and relaxation.
The resurgence of Monstera plants in homes worldwide can be likened to the 1970s, when large-leafed plants ruled the interior design scene. It's no wonder that different types of Monster varieties s have captured the hearts of plant enthusiasts everywhere! These majestic, tropical beauties effortlessly transport us to lush rainforests, infusing our homes with an air of adventure and relaxation. Their bold, split leaves not only make a dramatic design statement but also bring life and energy to any space they grace.
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These majestic, tropical beauties effortlessly transport us to lush rainforests, infusing our homes with an air of adventure and relaxation.
There are so many different types of Euphorbia, all looking very different from one another. From the famous X-mas plant to the cowboy cactus.
Sunflowers are widely used flowers whether as a monochromatic bouquets or in a mixed bouquets. They radiate positivity and enlightening character attached to them.
Here is the magic of adding the lush and the aesthetics of palms in your outdoor space.
Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.
Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.
Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.
Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.
Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.
Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.
Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.