Thursd Is the Global Floral Industry Magazine & Platform

What's New 'Round the Clock?

This is the latest clock supply information for week 22.

The British Flower Collective – What Do They Do?

If you seek to source seasonal British flowers, find a principled local florist, or connect with a grower community that takes provenance seriously, this collective is usually an excellent starting point.

Colombian Rose Growers Are Under Pressure, but They Are Not Standing Still

A candid interview with Mauricio Danies of rose grower Milagro de las Flores and the reassuring response from breeder De Ruiter.

What's New 'Round the Clock?

This is the latest clock supply information for week 21.

10 Questions to Irene Njeru, Commercial Director at Mzurrie Flowers

10 Questions to Anamarija Ballian, Operations Manager at Florensis Ethiopia

5 Floral Designs That Show the Power of Campanula

The Meadow Touch That Defines a Bouquet

Alexandra Farms' Spray Garden Rose Collection in Full Expression

A Collaborative Campaign Promoting Kangaroo Paw Use in Design and Floristry

How Lafto Roses Aligns Rose Growing With Market Demand

Mayra’s – A Collection That Transformed the Way Garden Roses Are Perceived

Pesticides: The Word That Kills Nuance

The entire chain – from grower to exporter to florist – needs to stop rewarding the claim over the craft, and start making room for the full story.

The Emotional Value of Flowers in a Fast-Moving World

Human connection, memory, and thoughtful gestures continue to shape how people express care and presence today.

Flower Genetics: The Invisible Engine Behind the Ecuadorian Rose

How genetic innovation defines Ecuador's competitiveness in the global floral market.

The Modern Flower Shop and Where We're Going

People haven't changed. They still crave connection with another person, and what better way to express feelings in that relationship than with flowers?

June Birth Month Flowers: Celebrating the Beauty of Roses and Honeysuckle

Everything to Know About Pride Month and the Significance of Rainbow Flowers

The Best Gemini Flower as per the Zodiac Sign

Memorial Day and the Role of Flowers in Honoring the Fallen Heroes

All You’d Want to Know About the Staghorn Sumac, Also Called Rhus Typhina

Grown as an accent specimen or grouped with other plants, this plant can be a key element that elevates outdoor spaces, bringing low-maintenance versatility, distinct seasonal interest, and benefits for wildlife interactions.

Edible Plants to Easily Grow In Your Garden

These are easy-to-grow plants for your edible greens garden empire.

How Cottage Gardens Provide for Whimsically Charming Spaces

These are gardens in which plants and flowers flourish uninhibited and wildly.

Companion Planting With Flowers – How Can You Effectively Achieve It?

It involves strategically placing different plant species side by side so they offer mutual benefits, where one plant's strengths compensate for another's weaknesses.

Born Free on the World Stage

The collaboration between Nicu Bocancea, Peter van Delft, and Julia Rose demonstrated how a single rose, born from innovation at De Ruiter, inspires worldwide.

Myrtle et Olive Adds an Artisanal Touch in Luxury Designs With David Austin’s New Roses

"I’ve worked with their roses from the very beginning of my floral journey. For Rose Enid™ and Rose Phoebe™, it was love at first sight, but in two entirely different ways."

More Than Just Flowers - Experience Kenya’s Other Natural Marvels

Through floral safaris, take a trip that unveils the hidden treasures of this country's rugged and exotic landscapes.

Kenya’s Eco-Tourism Lets You Reconnect With Nature Through Conserving It

A great way to experience the beauty of Kenya while also helping to ensure future generations can also enjoy it.

Maurits Keppel’s Scoops - Aromatic Anethum Refines the Charm of Artisanal Floral Designs

It, in addition, possesses many unique qualities that extend beyond its aesthetic appeal.

It's a Perfect Season for Alliums!

The weather this year has been outstanding, so the quality at All I Am grower Sjaak van Berkel is top-notch.

The Magic of Peonies

Marty Star from My Peony Society tells a story of love, craftsmanship, and perfection.

Florist Special With Valentin Candia Mahn

"I said "bloem" ("flower" in Dutch) before anything else. It’s always been a part of who I am."

Your Guide to Peonies: How to Make the Most of This Summer’s Beauty

Check out how Chrysal helps everyone, from grower to florist to consumer, to take care of peonies like a pro.

What Are the Fleuroselect Gold Medals?

Learn everything about Europe’s ultimate breeding accolade in pot & bedding plants.

The Summer Wedding Flower Edit - 5 Palettes by Alexandra Farms You'll Love

Color decisions shape everything – from the flowers on the table to the atmosphere guests walk into. These 5 palettes are a must for this season.

10 Questions to Tyler Francis, the C.E.O of Francis Roses

"The truth is, roses take time. They require patience, so does building anything that lasts. And when it feels heavy, I remind myself, pressure is a privilege."

A Wedding Season Campaign Rooted in Sunrite Farm's 38-Year Legacy

From early wedding sketches and ideas, to the final send-off, one detail stays constant: the roses.

Revolution® – The Bright Red Hope From Kenya

This new rose is a promising variety for De Ruiter. In Kenya it's giving very good results, production is great and the color is stunning!

Alstroemeria Flower Meaning, Significance, and Nuances as a Friendship Symbol

With a spectrum of chromatic variations, these flowers offer an elaborate palette of symbolisms, each shade with its significance.

Leopold Banchini Transforms Brazil’s Neojiba Hall With Garden-Filled Architecture

This rehearsal hall rises above the forest floor on slim supports, allowing nature to move freely beneath it.

Dracaena Reflexa Is a Tropical Beauty With a Song of Its Own

A plant with a graceful form, characterized by long, lanceolate leaves displaying a conspicuous blend of dark green and vibrant chartreuse stripes.

How to Grow and Care for Your Foxtail Palm Tree

Known for its self-cleaning trait, this palm tree is a must-have, low-maintenance landscaping beauty for all garden lovers.

How Does Dianthus Breeding Work? From the Breeder’s Lab to the Growers

Breeding of these flowers is a long, controlled process that turns selected parent plants into new cut flower varieties for the market, then into stems that growers can produce at scale and buyers can use in design and retail.

Who Are the Leading Phalaenopsis Breeders Globally?

The leading Phalaenopsis breeders globally include companies such as Anthura, alongside several other established breeders known for innovation, large-scale production, and strong international market presence.