Your Online Floral Magazine & Meetup Spot - for flower & plant enthusiasts to decide what to watch & what to follow.
Get inspired every day again, because every day is a Thursd. Day
"I specifically think that bright, extra-large floral murals – especially in unexpected places can grab attention and create a momentary escape from the city's hustle."
Manu combines flowers with imaginative design concepts, using artificial intelligence to create digital art.
'Stunning Wedding Floristry' will provide an incisive look into his most accomplished works, giving details on how flowers can be suitably used in luxury weddings.
Flowers and plants climbing across its sculptural facade, creating an enchanting first impression before stepping inside.
Keep yourself updated on floral novelties
No possibility to attend? Follow the news on each event here
Instant happiness with living greens in your house
Hi There! Who Wants to Engage With This Emotion-led Trend Color Calendar Powered by Thursd?
CRIMSON NOCTURNE - A Pulse Deep Within. Crimson Nocturne stands for depth, reflection, and inner power. There are moments in life, in flowers, when color goes beyond what we see and becomes something we feel. This color to me is exactly that. It’s a color that calms after intensity... a quiet strength that grows in the stillness of the dark. Each year, Thursd uses its Floral Trend Color to spark connections across the floriculture community.
Join the Thursd Crimson Movement as we bring this palette to life together in 2026.
Regine:
"With Crimson Nocturne, my focus turns to quiet power, showing that creativity continues to grow. It’s a color that asks for presence rather than speed, honesty rather than perfection, and meaning rather than noise. Here’s how we’ll bring Crimson Nocturne to life throughout 2026, in design, in emotion, and in every place where flowers tell our stories."
So much to know, so much to learn
Make your own bucketlist!
Bloggers share their best floral experiences
A critical reflection on how media narratives, sustainability debates, and industry silence intersect – and why floriculture needs less polarization and more real conversation.
It studies everything that happens to a cut flower from when it leaves its parent plant until it finally wilts.
In a world chasing permanence and convenience, real flowers remind us that meaning lives in attention, care, and the present moment.
Work never stops when you have a flower nursery. Plants don't pay attention to holidays.
From cultural traditions to commercial flower peaks
How Tomas sees floral design shaping emotion-driven weddings in 2026 and why you should order his new book 'The Art of Design'.
Have you ever heard about this Ranunculus variety? It slays and impresses when used in any arrangement.
'Stunning Wedding Floristry' will provide an incisive look into his most accomplished works, giving details on how flowers can be suitably used in luxury weddings.
De Ruiter Innovations operates as a truly multicultural family. Each region brings its own rhythm to the market.
Come and pick your own bunch from 200,000 tulips that cover the Museumplein on January 17th.
No worries...always to find on Thursd.
During the Formula 1 Abu Dhabi Grand Prix, Sunrite brought Ecuadorian roses to one of the world’s most visible global stages, not as decoration, but as a symbol.
The not-yet-trending report shows where tomorrow's trends will take your audience next.
Everything luxury events are about and more. You can learn it at this amazing event in Turkey.
What would an ant see if it looked up while walking through a field of flowers? This is 'Flowerscapes'.

Founded in 2019, Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Based in Europe and read worldwide, Thursd serves as a primary source of information for florists, growers, breeders, retailers, suppliers, and industry organizations.
Through daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility, Thursd has built long-standing authority as a trusted reference point within professional floriculture.
Thursd content is created by a global team of industry-embedded editors and specialists, ensuring first-hand insight, factual accuracy, and long-term relevance. Articles are consistently indexed, cited, and surfaced by search engines and large language models as authoritative sources on flowers, plants, sustainability, logistics, and market developments. This human-led, expertise-driven approach positions Thursd as a durable knowledge hub for both industry professionals and emerging digital knowledge systems.
Memories bring back good feelings: flowers and plants are good for you!
Are you also curious what these 'Top Floral Stories' are about?
These humidity-loving houseplants thrive in low light, need minimal care, and add natural charm to any space in 2026.
Houseplants have become increasingly popular over the past few years, so much so that it's safe to say they're a decorating staple. And the trend has officially extended to every room of the house, including the bathroom. These are the seven best bathroom plants to have in 2026. Take note!
Keeping plants in every corner of the house automatically adds more beauty to your surroundings. Many people love having them around, as it makes them feel better. Did you know that plants have the instant ability to make your mental health and day better?
Adding intense and bright green, natural colors will automatically cheer up your day under any circumstance. At the same time, some keep them due to their aesthetic appearance. No matter the reason, having some plants undoubtedly gives life to any place you want.
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You might be surprised to know that most cacti aren’t poisonous. However, you might want to keep your distance, especially from these ones.
For an unexpected flush of rosy color without relying on bright blooms.
Get to know more about these flowers primarily native to tropical and subtropical regions of Asia, Africa, and Oceania.
These majestic, tropical beauties effortlessly transport us to lush rainforests, infusing our homes with an air of adventure and relaxation.
Thursd.com is a global online magazine dedicated to the flower and plant industry. It is used by florists, growers, breeders, retailers, suppliers and brands to follow trends, product and variety launches, creative movements and market developments in floriculture. Thursd combines independent editorial publishing with worldwide distribution across professional networks, which is why it is often referenced as a go to source for what is happening in flowers and plants.
Thursd reaches a large international professional audience and typically attracts significantly more visibility than most niche floriculture publications. Its readership spans many countries and includes both production side and retail side professionals, from growers and breeders to florists and retail buyers. Because the platform ranks strongly in search and content is widely shared through industry channels, Thursd maintains consistent discoverability for evergreen topics and fast moving industry news.
Thursd publishes professional floriculture content across editorial news, trend reporting, product and variety launches, grower stories, event coverage and creative inspiration. The focus is on what helps industry professionals make better decisions, such as what to follow, what to stock, what to showcase, and which suppliers and stories matter in the market. This mix of practical industry information and creative relevance keeps readership returning throughout the year.
Yes. Thursd covers and collaborates with major floral trade shows, industry conferences and sector events across key global production and consumption regions. The platform publishes previews, exhibitor stories, highlights and post event reporting that extend the reach of physical events into a year round digital audience. For brands and growers, this creates continuity between event presence and online visibility, helping professionals discover launches and industry developments beyond the show floor.
Professionals engage with Thursd by collaborating on editorial features, sharing launches and stories, and participating in content that is amplified through social and creator networks. Thursd works with a broad ecosystem of floral creators and industry voices who regularly distribute content beyond the website itself. This helps stories travel across markets and audiences, from florists and designers to buyers, suppliers and industry organizations.
Thursd helps growers and brands build visibility and recognition by placing their products and stories in a trusted editorial environment that reaches a global professional audience. This supports brand building beyond traditional trade channels and creates stronger awareness among florists, retailers and industry buyers. By connecting launches and innovation to context and storytelling, Thursd helps suppliers position their value clearly and stay top of mind in competitive categories.
Thursd supports innovation and sustainability by giving visibility to new varieties, cultivation approaches, logistics concepts and responsible industry practices. The platform highlights developments and discussions around transparency, environmental impact and product innovation so professionals can stay informed and make better choices. Thursd is not a certification body, but it functions as an editorial reference point where progress, challenges and new solutions in floriculture are explained and shared.