Capturing the World: The Art of Masterful Photography

10 Questions to Irene Njeru, Commercial Director at Mzurrie Flowers A candid conversation on growth, market challenges, teamwork, and balancing leadership with family life in floriculture.

10 Questions Interviews

May 27 | 6 min read

Meilland Is at IFTEX 2026 With a Super Premium Red Rose You’d Want to See At their stand, B4.08, the French breeder formally unveils their Red MONARCH® Meiriposo as the team showcases more of their varieties.

Now on the markets Novelties Floral Events

May 27 | 4 min read

Flowers and Algorithms - Inside Ana Butrym’s AI-Infused Floral World Her love for flowers began when she was just five years old, and that quiet obsession has followed her ever since.

How It Works Trending Floral Art

May 27 | 4 min read

HortEx 2026 Puts Horticulture and Floriculture Right in the Middle of the Action The Bangkok fair proves its value for the region straight from the very first edition, earning its place on the events calendar.

Floral Events

May 27 | 13 min read

How Lafto Roses Aligns Rose Growing With Market Demand Grower and breeder relations, continue shaping rose trials, commercialization and market success.

Cut Flowers Roses

May 27 | 5 min read

Here Is Why You Should Visit the De Ruiter East Africa Booth at IFTEX 2026 With a strong breeding legacy and a portfolio tailored to market demand, their presence at this year’s event offers visitors a clear view of both their proven varieties and new introductions. Visit their Booth B4.12 for a lot more.

Floral Events Roses

May 27 | 4 min read

Red Lands Roses at 30: Built on Consistency, Grown With Purpose This farm celebrates three decades of reliable production, responsible growing, and long standing buyer relationships.

Cut Flowers Floral Events

May 27 | 4 min read

Alexandra Farms' Spray Garden Rose Collection in Full Expression Best of all? They work with different styles and hold their form well across different types of arrangements.

Cut Flowers

May 27 | 4 min read

The Meadow Touch That Defines a Bouquet Unicorn™ by Danziger is according to floral designer Xander Dendas a green flower with real personality.

Cut Flowers

May 27 | 3 min read

TAK Global’s Commitment to Sustainable Agricultural Practices Through initiatives focused on organic waste reutilization, renewable energy implementation, recycling systems, and environmental conservation, TAK Global continues to develop agricultural practices that integrate operational efficiency with environmental responsibility.

Sustainability

May 27 | 4 min read

What's New 'Round the Clock? This is the latest clock supply information for week 22.

Thursd Now Now on the markets Novelties

May 27 | 1 min read

5 Floral Designs That Show the Power of Campanula The 'Campanulove' campaign helps florists to shift the whole mood of an arrangement.

Cut Flowers Floral Education Floral Designs

May 27 | 6 min read

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