Embracing Sustainability in the Floral Industry

Piazza dei Fiori Is Built on Growers and Tuned for Florists From Sanremo to Naples to Lecce, the network keeps widening with the same Italian character, more hubs, and more options for buyers.

Cut Flowers Foliage

Feb 25 | 4 min read

Pot Callas Give You That Easy, Breezy, Spring Feeling Modern, sleek, and playful at the same time. In short, not an everyday bulb in a pot, but a real eye-catcher on your terrace or balcony.

Garden Plants Indoor Plants

Feb 25 | 3 min read

Adomex Joins Dutch Flower Group – Gerard Wijma Talks About It An extensive and exclusive interview with the Managing Director about the future of this greens giant.

Interviews Thursd Now Foliage

Feb 25 | 6 min read

Florist Special With The Cottage Rose Ferrell and Marydee Richardson have worked out of apartments, basements, back alleys, and shared spaces, but now they've finally found their home in the Crossroads Arts District of Kansas City

Interviews Floral Designs

Feb 25 | 3 min read

How Polish Florists Source Flowers: A Different Supply Chain Reality Than in Western Europe As a former flower seller for a large Dutch plant exporter to Polish florists and a professional florist myself, I will try to explain this.

Floral Education Voices of the Industry

Feb 24 | 6 min read

The Year Has Officially Begun This is how and why today, we have become much more daytrade and clock-oriented.

Voices of the Industry

Feb 24 | 2 min read

Floral Design Schools in the US and What They Really Offer Future Florists There are many colleges and schools in the United States that specialize in floristry education.

Floral Education

Feb 24 | 10 min read

The Beauty of Imperfection of Women and Flowers AI is a tool that allows artists' imagination run wild and create astonishing pieces. This is the case for photographer Alina Gross.

Floral Art

Feb 23 | 3 min read

Sustainable Style: Why the Second-Hand Lingerie Market Is Blooming Alongside Eco-Floriculture Conscious consumers embrace pre-loved intimates and sustainable blooms, reshaping fashion and floristry ethics.

Floral Education Flowers

Feb 23 | 8 min read

From Cultural Moments To Everyday Demand – The Experience Economy Has Entered Floriculture Are you selling flowers — or creating desire? As culture shapes aesthetics at lightning speed, positioning has become as important as breeding excellence in driving floral demand.

Voices of the Industry How It Works Floral Art

Feb 23 | 6 min read

Petal-Soft Feet at Home: A Floral Pedicure Routine for Dry Heels and Tired Soles Transform rough, tired feet into silky softness using natural flower-infused treatments and botanicals.

Floral Education Flowers

Feb 23 | 11 min read

Thousands of Tulips to Illuminate San Francisco's Union Square for American Tulip Day During the American Tulip Day 2026, you'll be able to pick up six of your favorite tulips and build your own bouquet or one to share with your fave superwoman in honor of IWD.

Tulips Floral Events Thursd Now

Feb 23 | 4 min read

Floral Industry and Sustainability