Floral Industry and Sustainability

Learn how the floral industry is embracing sustainability through responsible sourcing, eco-friendly packaging, and innovative practices. Explore ideas and initiatives that promote a greener future for flower lovers and designers alike. Together, let's make a positive impact on our planet.

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Florapura
For Florapura, Sustainability Means Never Standing Still Farm director Simon van der Burg shares its vision for responsible production, people-focused leadership, and long-term environmental progress.
Summer Solstice Heralds the Start of the Summer Season
The Summer Solstice – A Pompous Harbinger of That Summer Feeling On June 21th, 4:42AM, the longest day of the year lights up your world, ushering the summer vibes you always wait for.
Special Days
Jun 15 | 8 min read
Cafe Equinox
Cafe Equinox Serves Espressos Amidst Tropical Plants The moment you walk through the glass doors, it’s clear this isn’t a cafe that just has plants – it is the plants.
Delphiniums by Westendorp VOF
What's New 'Round the Clock? This is the latest clock supply information for week 25.
World of Spray Roses
World of Spray Roses Magazine No. 4 Is Here From leading floral designers to dedicated growers, this publication highlights the people and stories shaping a growing floral category.
World Rainforest Day Is a Celebration of Our Jungles and Green Guardians.
World Rainforest Day Rethinks and Acknowledges the Crucial Role of Forest Ecosystems An occasion dedicated to promoting sustainability and preserving the natural marvels of the world's jungle biomes.
How Does the Breeding of Alstroemeria Work? Here’s the Process
How Does the Breeding of Alstroemeria Work? Here’s the Process A long, technical process that starts with selecting parent plants and ends years later with clean, trialed young plants in the hands of growers.
Vervain flowers owners
Florist Special With Vervain Flowers Founded in 2014 by partners India Hurst and Christopher Fletcher, the studio is based in the Midlands in the UK, from where the designers both travel across the country and further afield.
Interviews
Jun 15 | 4 min read
GreenTech Amsterdam 2026 feature
Collaboration as a Strength Is Central to GreenTech Amsterdam 2026 The buzzwords "connection" and "collaboration" highlighted a stronger link among technology, biology, and the growing practice of everyday life.
Floral Events
Jun 15 | 10 min read
Classic Summer Flowers Ideal for Planting and Potting
10 Classic Summer Flowers for Garden Planting, Potting and Even Using as Cut Flowers Is there any other better way to celebrate summertime than by enjoying the classic summer flowers that come into bloom during this time of year?
These are the Best Flowers to Present on Father's Day
What Are the Best Flowers to Gift This Father’s Day? Blooming love and gratitude, celebrating fathers with nature's colorful gifts. Get Father's Day ready with these amazing options!
De Ruiter Promoting the Wider Adoption and Use of Anigozanthos (Kangaroo Paw) in Floral Design.
Making a Strong Case for Kangaroo Paw at the 2026 IFTEX The whole idea is not to introduce an unknown flower, but to reposition Anigozanthos as a premium, year-round design flower that florists and designers can specify with confidence rather than discover by chance.
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