Founded in Copenhagen in 2018 by floral designer Julius Værnes Iversen, Tableau is a creative studio and exhibition space that works to deconstruct established ideas of art and design through a multidisciplinary and collaborative approach. Learn more about how they display their work through floral art and specially designed spaces.
The Intersection of Art, Design, and Florals - Tableau's Unique Approach
With a core mission of challenging established ideas of the institutional art world, this talented creative approaches projects multidisciplinary, collaboratively, and with a wish to bring forth emerging talent.
Værnes Iversen continually strives to make place for a new direction of aesthetics, a direction where boundaries between disciplines are broken down and where newer creative disciplines such as floral design, functional art, and spatial design live in the same world and can be considered as art.
Still being a hands-on part of the studio, he works day to day as the Creative Director, an exhibition curator, and floral-, spatial-, and object designer, while also sourcing new talents from all over the world. In his work, Julius is focused on the broader understanding of space and how objects, botanicals, and other materials impact our experience and wish to broaden the perspective of the observer. He works with the balance of natural materials and the softness of flowers, making his work an update on the classic florist while sharing his exceptional concepts found at both major events and in his clients’ homes.
Florals Reimagined and How Tableau Transforms Traditional Design
Alongside the exhibition space and concept store, Tableau offers floral design, object design, set design, interior design, and architectural installations. Their approach is to source collaborators globally in order to break down barriers between art and design. Past work includes projects for Tom Dixon, Vogue, and Copenhagen Contemporary, amongst others.
As a floral designer, his work centers around exotic installations both large and small. Showcasing flowers in a unique and new way, his pieces range from exaggerated and dramatic to simple and reserved.
Tableau’s name originates from the French 'tableau', which is another word for an artistic scene. So it stands to reason that it would function as a multidisciplinary design, art, and flower studio while also doubling as an art gallery, hosting exhibits with collaborative and highly-curated artists. Focusing on these varying but complementary disciplines allows them to blend together in a beautiful collection presenting as a cohesive shop and gallery, with floral designs on display just like pieces of art.
Julius said:
“With Tableau, I wanted to take flower selling to the next level and open the best flower shop in the world where flowers are still the main game, but the space is super-cool and inspiring."
Exhibition Spaces at Tableau
The concept store displays a constant rotation of curated functional art objects and flowers. The team behind all the magnificent artistic and floral works that are seen in the store focuses on bringing forth emerging talent from all over the world, and all works are for sale in the physical store and online on Tableau's website.
They specialize in creating bespoke experiences that span a wide range of creative disciplines, including floral design, botanical installations, exhibitions, retail spaces, conceptual environments, and even object and furniture design. The studio focuses on challenging established norms within the art and design world, continually pushing creative limits to create space for fresh and innovative ideas.
Simultaneously, the studio also functions as a showroom where they host collaborative exhibitions, permanent and temporary, events, and product launches, while also showing products designed in-house. If you're in Copenhagen, visiting this studio is a must!
Photos by @tableau_cph.
