Helena van Achterberg is the passionate Brand Manager at Marginpar.
Helena van Achterberg joined Marginpar in 2019 as a Marketing & Communication Officer and grew into their Brand Manager; to tell the Marginpar story. She came from the world of television and events where she had always been busy creating content. She was new to the world of flowers but was quick to learn all about them and ready to start sharing.
Let’s start out with the base; What does marketing & communication entail?
Helena:
“I am responsible for all media expressions both internally and externally. A few examples are newsletters, the website, social media, and events. We collaborate with several international media partners and floral ambassadors.
Luckily, I don’t do this alone; we are a team of four, with Michiel van Paassen (sr. Account Manager), Eva Hegt (currently specializing in ESG communication), and Lory Meesters (Content Marketeer). Together we share the story of Marginpar.
We like to tell it in several parts; a tale about our flowers (product and design), our people (staff, breeders, partners), and our care for nature and the community around us. We create loads of content to do so: design inspiration via floral magazines, blogs, photoshoots, videos, our own magazine The Story of M., and socials, and we love connecting with florists on and offline.”
WEBSITE
SEND EMAIL
