Christina Yan, the owner of Bellevue Floral Co. is a design industry mover and shaker. Her design philosophy is based on much more than traditional floral technique, as she is well-known for her playful floristry style and ability to blend colors and textures. She runs her floral design business and event styling studio with locations in Napa and San Francisco, and Camino, a curated boutique in Napa. This week, she's part of the florist special.
Tune Into the Life of Renowned Floral Designer Christina Yan of Bellevue Floral Co
Christina, a self-taught florist, draws on her previous experience as an artist in various areas to inform her style. The top-tier floral designer, who has worked as a wedding gown designer and created window displays for Anthropologie, is excited to share her story, which got her to where she is in the present day plus her perspective on how to think outside the box when it comes to floral design.
Born in San Francisco and raised on the Peninsula, she now lives in Napa with her dog (and local celebrity) Tulip, aka 'Tuli'. Christina studied communication, art studio, and technology entrepreneurship at the University of California, Santa Barbara. She worked as the Branding Director for a corporate food service contractor before launching her own business as a culinary brand consultant, food stylist, and photographer.
In 2015, she found herself unexpectedly at the San Francisco Flower Market and realized that, while food and photography would be her lifelong passions, flowers could be her true calling. By 2016, she set out to educate herself on everything flower-related, scouring YouTube for tutorials and developing her own techniques through trial and error. With determination, Yan quickly paved herself a life involved with flowers and flourishing in every aspect of her life and the rest is history.
PS: You may also recognize Christina from the premiere season of Full Bloom, a floral competition reality series on HBO Max. And not only that... but she was also listed in the top 50 wedding florists of 2023!
The Magic and Charm Behind Bellevue Floral Co
Bellevue Floral Co. is a boutique floral design and event styling studio located in Napa and San Francisco (they also travel). Flowers are the entire team's love language, a path through which each team member expresses emotions and commemorates significant life events. The studio combines traditional floristry principles with a modern, natural, and playful aesthetic.
While being surrounded by flowers every day is a dream come true, one of the most rewarding aspects of Christina's job is getting to know her clients on a more personal level and assisting them in telling their own stories through flowers. What type of services does Yan offer in her so successful flower business? Keep reading to know more.
The studio offers two tiers of design: Bespoke and Bisou. Bespoke is their full-service category offering highly customized floral design and installation work.
Their bespoke floral services are tailored to clients seeking a fully customized design experience. From an extensive visual proposal to the precise blend of hues that owner and lead designer Christina will hand-select for your arrangements, each design element is thoughtfully curated with your story in mind. Bellevue takes on a limited number of bespoke events per year to ensure an especially thorough and personalized experience for its clients.
Presentation last summer at the @deyoungmuseum
For smaller events or those with more simple needs, Christina recommends exploring their Bisou offerings. These event florals were created to offer elevated floristry at reasonable prices with a low order minimum. Under this tier, they've curated a menu of their most frequently requested creations – each designed with Christina's signature style. Whether one is looking for a few arrangements for an intimate event or florals throughout a wedding, the Bisou tier is a great option for events of all sizes.
Additionally, she offers creative floral workshops to let your imagination run wild when it comes to creating with flowers, of course, under her supervision and techniques. Centered on community-building and hands-on learning, she has a unique, multi-faceted approach to education.
If you wish to learn more about these and find the floral inspo you were looking for this week, visit Christina Yan's Instagram account and website.
Photos: @bellevuefloralco
