Voices of the Industry brings together perspectives from across the global flower and plant sector. In this category, professionals share insights based on real experience in floriculture — from production and breeding to retail, logistics, design, and trade.
Articles in Voices of the Industry focus on how the sector is changing, what professionals are seeing in their markets, and how challenges and opportunities are experienced on the ground. These are not promotional stories, but informed viewpoints that add context to industry developments, trends, and decisions.
By giving space to growers, breeders, florists, buyers, designers, suppliers, and industry leaders, Voices of the Industry helps readers understand not just what is happening in floriculture but how it is perceived by the people directly involved.
This category serves as a platform for professional reflection, sector dialogu, and shared understanding within the global floral industry.
