The latest breeding news

How Does Breeding of Chrysanthemums Work? The processes start years before they are commercialized, in trial greenhouses where breeders search for qualities, like better vase life, novel colors, and stronger stems.

Cut Flowers Chrysanthemums Floral Education

Mar 30 | 13 min read

How Does Lily Breeding Work? Here’s What It Takes to Create New Varieties Modern breeding combines traditional cross-pollination with advanced techniques like in vitro fertilization, embryo rescue, and molecular markers to overcome genetic barriers between species. Plus, a lot more!

How It Works Floral Education Cut Flowers

Mar 23 | 12 min read

Who Are the Most Innovative Rose Breeders in the World? Rose innovation begins years before a variety reaches the market. From genetics and color development to disease resistance and post-harvest performance, modern breeding programs shape the future of the global cut flower industry.

Roses How It Works Floral Education

Mar 16 | 16 min read

How Does Tulip Breeding Work? – From the First Cross to a Named Variety Several choices are involved: the parents to pair, how to move pollen by hand, how to raise seedlings that behave unlike their parents, and how to multiply one promising bulb into millions that will look and perform the same.

Floral Education Tulips Cut Flowers

Mar 11 | 10 min read

From Cultural Moments to Everyday Demand, the Experience Economy Has Entered Floriculture Are you selling flowers, or creating desire? As culture shapes aesthetics at lightning speed, positioning has become as important as breeding excellence in driving floral demand.

Voices of the Industry How It Works Floral Art

Mar 03 | 6 min read

Danziger’s New Roses Ready to Inspire Floral Design This Valentine’s Season These roses are a combination of availability and character, offering designers the reliability and creative possibilities they seek.

Cut Flowers Roses Valentine

Jan 21 | 6 min read

A Global Story of Roses, People, and Creating Flower Business De Ruiter Innovations operates as a truly multicultural family. Each region brings its own rhythm to the market.

Cut Flowers Roses

Jan 07 | 6 min read

How Anthura Leads the Way in Sustainable and Beautiful Innovation A visionary approach to breeding explained by master of the game Gert-Jan Hoogendoorn.

Indoor Plants How It Works Orchids

Oct 22 | 6 min read

A Message for Those in Challenging Times in Rose Production in Ethiopia De Ruiter, as your business partner, expresses its full support to the flower industry in Ethiopia.

Remarkable

Aug 26 | 1 min read

Rose Breeding Starts in Africa This is what happens at United Selections' breeding facilities in Nakuru, Kenya

Interviews Roses

Jun 26 | 6 min read

United Selections and Icon Selections Forge a Commercial Partnership in Africa African chrysanthemum growers will be thrilled with this collaboration.

Oct 25 | 4 min read

Genetics of Phalaenopsis Is About Balancing Beauty and Science Take an inside look at orchid breeding with Floricultura's specialist Stefan Kuiper.

Interviews Orchids

Aug 16 | 7 min read

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