The latest icon selections news

How Does Breeding of Chrysanthemums Work? The processes start years before they are commercialized, in trial greenhouses where breeders search for qualities, like better vase life, novel colors, and stronger stems.

Cut Flowers Chrysanthemums Floral Education

Mar 30 | 13 min read

We Are Poisoning Our Own Food And Wonder Why We Are Sick An eye-opening conversation from Naivasha, Kenya explores how pesticides and soil degradation are reshaping the nutrient value of our food and flowers. A science-based discussion on responsibility, regeneration, and the future of sustainable cultivation.

Thursd Now How It Works Sustainability

Mar 23 | 5 min read

Here Are the Winners of 2026 Floral Xcellence Awards at WFFSA Floral Distribution Conference Awards that are recognizing standout flower varieties from breeders and growers across the global floral industry: check out these beauties.

Thursd Now Floral Events Cut Flowers

Mar 04 | 2 min read

New Varieties and Genetics Take Centerstage at United Selections’ Open Days The event attracted a diverse group, including growers, consolidators, logistics companies, florists, and flower enthusiasts.

Floral Events Cut Flowers Floral Education

Jan 21 | 7 min read

Experience the Most Exquisite Roses, Alstros, and Mums at the 2025 IFTF Breeders United Selections, Könst Alstroemeria, and Icon Selections partner to bring you the most diverse floral showcase at the fair. Check out their Booth B3.12 to find out more.

Floral Events Roses Cut Flowers

Oct 29 | 6 min read

The Sights and Sounds That Defined the Successful 2025 Naivasha Horticultural Fair Africa's largest horticultural trade fair of its kind, held for a charitable cause and to promote agriculture, horticulture, and floriculture industries.

Floral Events

Sep 24 | 8 min read

10 Questions to Jan Haaksman, the Founding Partner at Icon Selections "Everything exists everywhere, but the environment will select. It’s a powerful scientific truth that guides our breeding philosophy."

10 Questions Interviews

Sep 24 | 6 min read

Chrysanthemum Week 2025 - An Event Filled With Color and Creativity Below is a look at the experiences and moments that shaped my visit!

Chrysanthemums Floral Events

Sep 03 | 4 min read

Do You Know What's Almost Here? Chrysanthemum Week in Colombia! Organize your trip with time because this event is a must-attend in the floral industry, marking week 35 as one of the most important in the floral calendar.

Floral Events Trending Chrysanthemums

Jul 16 | 4 min read

Highlights From United Selections' Nakuru Open Days 2025 Such an event offers a once a year to opportunity to be part of a defining moment, choosing varieties that will emerge to be true winners sooner or later.

Roses Chrysanthemums Floral Events

Jan 22 | 6 min read

Why You Should Visit United Selections’ Booth at IFTF 2024 Alongside Alstroemeria specialist Könst Alstroemeria, and Chrysanthemum breeder, Icon Selections, the three flower companies invite you to their booth number B3.12.

Floral Events Flowers

Oct 30 | 5 min read

For the Organizers and Participants, 2024 Naivasha Horticultural Fair Was a Success The event more than just showcased Kenya's floral expertise; it created an experience for the participants.

Floral Events Flowers

Sep 25 | 6 min read

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