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10 Questions to Seema Jhaveri
10 Questions to Seema Jhaveri, Founder and Director of the Institute of Floral Design (IFD) "I find inspiration in masters and educators who work with patience and purpose to shape enduring ecosystems, placing long-term impact above immediate recognition."
10 Questions Interviews
Jan 06 | 9 min read
David Beahm
What's the Top 7 Most Interesting 10 Questions From 2025? Scrolling through those 10 questions will give you some interesting views on floral industry. You want your story next?
10 Questions Interviews
Jan 01 | 7 min read
10 Questions to Cristina López
10 Questions to Cristina López, Marketing Manager at Ball SB "When I face stress, I stay calm by organizing my priorities and taking things one step at a time. I also take short moments to disconnect and breathe, which helps me reset."
10 Questions Interviews
Dec 17 | 9 min read
10 Questions to Mrs Kotut
10 Questions to Mrs. Rebecca Kotut, Founder of Karen Roses Ltd She quit her 9 to 5, and founded the farm more than three decades ago. Now, she is looking back with immense pride and joy.
10 Questions Interviews
Dec 10 | 5 min read
10 Questions to Yvonne Tirop
10 Questions to Yvonne Tirop, Head of Commercial at Mona Flowers "I have learned that challenges don’t define us; how we respond to them does. I try to stay grounded, take each day as it comes, and draw strength from the love and support around me."
10 Questions Interviews
Dec 03 | 9 min read
10 Questions to Daniela Fabres
10 Questions to Daniela Fabres, Chilean Florist and Visual Artist Based in Zapallar "When it comes to sustainability, I feel our industry still has a long way to go. There is awareness and intention, but much less actual implementation."
10 Questions Interviews Floral Designs
Nov 26 | 12 min read
10 Questions to Jan De Boer
10 Questions to Jan De Boer, a Lifetime With Flowers and the Stories That Keep Them Alive "A strong business foundation is important, but when things are stable, there is a risk of losing the creative spirit."
10 Questions Interviews
Nov 19 | 8 min read
10 Questions to Narendra Patil
10 Questions to Narendra Patil, Sr. Vice President at Soex Flora “For me, floriculture is more than an industry; it’s a way to build stronger futures for Indian growers. Every successful harvest is a reminder of what our work can change for them.”
10 Questions Interviews
Nov 12 | 9 min read
10 Questions to John Davidson
10 Questions to John Davidson, Finance Director Tom Brown Wholesale Florist Ltd “You don’t have to be the smartest person to get out of bed on time – once you’re here, everything is teachable.”
10 Questions Interviews
Nov 06 | 9 min read
10 Questions to Lane DeVries
10 Questions to Lane DeVries, the President of CalFlowers "Farming teaches patience and humility. You learn early on that you can’t control the weather, but you can control how you respond to it."
10 Questions Interviews
Oct 29 | 9 min read
10 Questions to Fred Okinda
10 Questions to Frederick Okinda, Agribusiness and Technical Manager at NIRP International "Stress is part of the terrain in agriculture, but I’ve learned to handle it with structure and self-awareness."
10 Questions Interviews
Oct 22 | 11 min read
10 Questions to Ermiyas Solomon
10 Questions to Ermiyas Solomon, Operations Manager at Ziway-Holla Roses "I walk among roses and talk with them. They give me comfort, and the stress has to fade away!"
10 Questions Interviews
Oct 15 | 5 min read
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