10 Questions to Jaya Arunasalam, Co-Founder and Managing Partner of BloomingBox
"I deal with pressure by getting to the root of the problem rather than sitting in the feeling of it. My instinct in a hard moment is to slow down, break the situation into its actual parts, find what's genuinely weak or missing, and act on that first."
10 Questions to Katya Hutter, Luxury Floral Designer
"I am quite structured and resourceful, so my work process is usually smooth, even if it requires 12-15 hours of work a day. I believe that if you plan well and intelligently, you can avoid 90% of problems."
10 Questions to Jamie Grant, Board Director at the British Florist Association
"If I'm honest, my instinct has always been to put my head down and solve problems myself. It's served me well in many situations, but over the years I've learnt that it's equally important to talk things through with people you trust and not assume you have to carry everything alone."
10 Questions to Michael Jacobson, CEO of French Florist
" I do not think flowers should be treated as a cute add-on, a last-minute gift, or just something pretty on a table. Flowers sit inside some of the most important human moments: birth, death, romance, forgiveness, celebration, apology, grief, gratitude, and love. That is not small. "
10 Questions to Joe Don Zetzsche, Top Floral Industry Consultant
"Being able to share and talk through the challenges we face, supporting each other, is a powerful way to deal with the challenges of living and leading through the massive changes we’ve been feeling over the last decade."
10 Questions to Ben Braam, Managing Director at Braam Roses
"Regulations can change, consumer markets and demands on how sustainable flowers are grown may change, but I’d like to believe it’s all for the better in the end, and can also make us better growers than we were before."
