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10 Questions to Daniela Espana
10 Questions to Daniela España Gutiérrez, Director of Sustainability at Asocolflores "To me, every difficulty carries a hidden lesson. Challenges make us stronger and wiser; they shape our character and help us grow as leaders and as human beings."
Interviews
Sep 17 | 14 min read
10 Questions to Andrea Hidalgo
10 Questions to Andrea Hidalgo, Export & Strategy Manager at Wafex South America "Over the years, I've learnt that discipline in exercise translates into discipline in life. It's my way of recharging, staying positive, and keeping both my head and heart strong."
Interviews
Sep 10 | 6 min read
10 Questions to Michael Black
10 Questions to Michael Black, Head Coach at Jetfresh Distributors & Jet Fresh Flower Growers "We've cultivated a workplace culture built on trust, passion, and collaboration. Every day, we start with sharing ideas and goals, and we have fun doing it."
Interviews
Sep 03 | 9 min read
10 Questions to Shallima Turizo
10 Questions to Shallima Turizo Dancur, Creative Director and the CEO of Lottas Floral Studio "This ability to transform anxiety into reflection has helped me build resilience and understand that even the hardest moments can be opportunities to move forward with greater calm and clarity."
Interviews
Aug 27 | 11 min read
10 Questions to Jackson Waweru
10 Questions to Jackson Waweru, Commercial Manager Royal FloraHolland Africa "The workouts allow me to redirect that energy into a more satisfying activity, one where negative thoughts melt off into drips of sweat, replaced by a fresh feeling of accomplishment."
Interviews
Aug 20 | 8 min read
10 Questions to Scott Shepherd
10 Questions to Scott Shepherd, the Floral Buyer at Import Flowers Nashville, LLC. A floral buyer and podcast host shares insights on sourcing, collaboration, and what fuels a lifelong passion for flowers.
Interviews
Aug 13 | 9 min read
10 Questions to Srikanth
10 Questions to Bollapally Srikanth, President of the Growers Flower Council of India "I’ve learned that problems often come with hidden lessons — and if we approach them with the right mindset, they become stepping stones rather than roadblocks."
Interviews
Aug 06 | 10 min read
10 questions to Jan Huisman
10 Questions to Jan Huisman, Co-Founder of Master Florist "I’ve learned to see stress as feedback, not failure. I use moments of pressure to sharpen my direction. I regularly step back, go offline, and reflect on what’s essential."
Interviews
Jul 30 | 6 min read
10 Questions to Mr Plant Geek
10 Questions to Michael Perry, Plant Advocate and Famously Known as Mr. Plant Geek "I keep things moving by only focusing on what I need to do when I need to do it. I live by written to-do lists and scheduled phone reminders."
Interviews
Jul 23 | 5 min read
10 Questions to Colleen Fagundus
10 Questions to Colleen Fagundus - Director of Floral at International Fresh Produce Association (IFPA) "It’s OK to just walk away when you need a break. Of course, you must come back and handle the issue, but giving yourself the grace to pause and breathe makes all the difference."
Interviews
Jul 16 | 7 min read
10 Questions to Simon Ogrizek
10 Questions to Simon Ogrizek, the President of Florint When the palm is open, it can give and receive—neither is possible when it’s closed.
Interviews
Jul 09 | 9 min read
10 Questions to Peter van Delft
10 Questions to Peter Van Delft - Floral Influencer Social media never stops — there’s always something to do — but it’s important to be present in real life too.
Interviews
Jul 02 | 5 min read

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