The latest 10 questions to news

10 Questions to Ben Braam, Managing Director at Braam Roses "Regulations can change, consumer markets and demands on how sustainable flowers are grown may change, but I’d like to believe it’s all for the better in the end, and can also make us better growers than we were before."

10 Questions Interviews

Apr 15 | 7 min read

10 Questions to Ermiyas Solomon, Operations Manager at Ziway-Holla Roses "I walk among roses and talk with them. They give me comfort, and the stress has to fade away!"

10 Questions Interviews

Mar 23 | 5 min read

10 Questions to Jonathan Kordes, Fifth Generation Rep at Kordes Rosen "Roses should be celebrated as the "Queen of Flowers" – a recognition that should also be reflected in their market value."

10 Questions Interviews

Mar 16 | 7 min read

10 Questions to Lucas Jansen, Seasoned Floral Teacher and Founder Floweracademy.NL "I believe one of the biggest threats is competing purely on price. Flowers are not commodities; they carry emotion and craftsmanship. If we reduce them to price per stem, we lose part of their value."

10 Questions Interviews

Mar 09 | 10 min read

10 Questions to Daniela Lobato Jarrín, Purpose Director at Agrivaldani "When life gets stressful, physical activity helps me reset, so I usually go to the gym after work, and on weekends, I love playing tennis; it’s one of my favorite ways to disconnect and recharge."

10 Questions Interviews

Mar 02 | 10 min read

10 Questions to Max Hurtaud, Floral Event Designer, Coach and Teacher "Most importantly, I’ve learned to accept that challenges are part of growth. Viewing difficulties as opportunities to learn rather than obstacles to fear has strengthened my resilience and helped me maintain balance in both my personal and professional life."

10 Questions Interviews Floral Designs

Feb 23 | 6 min read

10 Questions to Frank Grunder, Seasoned Horticultural Consultant "For me, when you encounter stress, its always important to talk, discuss, or ask advice to the right people, step out of your own bubble, and listen first before taking action."

10 Questions Interviews

Feb 16 | 8 min read

10 Questions to Belén Muñoz, Marketing Manager at Mystic Flowers "Every time I have a difficult moment, I try to bring myself to the present and understand if this problem will be with me at the time of my death or if it too shall pass, breathe, and start with the quick wins at hand. One issue at a time."

10 Questions Interviews

Feb 09 | 8 min read

10 Questions to Ahmed Nzibo, the Chairman of United Selections "Taking for granted the privileges and advantages we have is always dangerous."

10 Questions Interviews

Feb 02 | 7 min read

10 Questions to Michal Bursig, Co-owner of Pod Zegarem Flower Shop in Poland "My parents taught me how to cope with life, never give up, and always seek support from those closest to me."

10 Questions Interviews

Jan 26 | 8 min read

10 Questions to Bas Kamp, Managing Director of FleuraMetz Australia "Over time, I’ve realized that I can’t simply 'push through' difficult moments; I need deliberate practices that allow me to reset, re-centre, and return with a clearer head."

10 Questions Interviews

Jan 19 | 10 min read

10 Questions to Seema Jhaveri, Founder and Director of the Institute of Floral Design (IFD) "I find inspiration in masters and educators who work with patience and purpose to shape enduring ecosystems, placing long-term impact above immediate recognition."

10 Questions Interviews

Jan 07 | 9 min read

All 10 questions to inspiration