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I'm Tired of Apologizing for Flowers We've never been this good. And yet somewhere along the way, this industry has learned to speak about itself in a voice full of footnotes and apologies. Time to change that.

Voices of the Industry

Apr 22 | 3 min read

Thursd en Español: Reaching the Spanish-Speaking Floral World Thursd has launched its full Spanish-language platform at thursd.com/es, bringing floral stories, industry news, and professional content to more than 500 million Spanish speakers.

Thursd Now

Apr 22 | 5 min read

How Consumer Trends Are Redefining The Global Floral Industry In 2026 Sustainability demands, digital buying habits, and personalization reshape how flowers reach consumers globally.

Flowers

Mar 20 | 3 min read

WFFSA Opens 2026 Miami Registration and Highlights Strategic Progress Both developments reflect the association’s commitment to strengthening the floral-distribution sector through strategic leadership, education, and industry-wide collaboration.

Floral Events

Nov 26 | 6 min read

Blooming on the Screen: The Power of Video Marketing in the Floral Industry Discover how video marketing helps florists connect, inspire, and grow in the digital age.

Floral Art Floral Designs Floral Education

Sep 17 | 5 min read

Blooming Beyond the Gardens: Telling Floral Tales in the Visual Era Explore how flowers tell stories in today’s visual culture, blooming beyond traditional gardens.

Garden Plants

Aug 06 | 5 min read

Fairtrade Flowers and What Makes Them Tick All the Right Boxes An approach prioritizing both people and the planet while maintaining floriculture sustainability and economic viability.

Floral Education Sustainability

Jul 09 | 10 min read

A Floral Trip Around France Wander through France's charming gardens, where every flower tells a story of place and time.

Travel

Jul 03 | 6 min read

Floral Fashion on Campus: How Students Are Wearing Nature With Style College students embrace botanical trends, incorporating fresh flowers and plant motifs into daily wear.

Flowers

Jun 25 | 6 min read

What Makes Personalized Floral Gifts More Meaningful? Custom floral arrangements capture emotions, memories, and personal connections in ways generic bouquets cannot.

Flowers

Jun 24 | 5 min read

The Power of Trends in the Flower Industry: Who Influences Whom? I explored these questions to gain a deeper understanding of the influence flows within one of the world's most dynamic markets.

Flowers How It Works

Jun 05 | 5 min read

The Hidden Cost of Overbooking: Preserving Floral Freight and Claiming Your Rights Airline overbooking threatens delicate floral shipments, requiring strategic protection and compensation.

Flowers Floral Education

May 31 | 4 min read

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