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Visiting the Auctioneer of Specialty Flowers Linda de Ruiter Linda de Ruiter's role as an auctioneer transcends the daily auction; it's about bringing the beauty of each season's flower to light, supporting the growers, and upholding the highest standards of quality and beauty.

Jan 24 | 3 min read

Cut Flowers How It Works

Interplant Roses' Trick to Prolonging the Vase Life of Spray Roses

A Simple Trick to Prolong the Vase Life of Spray Roses Results show that when spray roses are harvested at a more open cut stage, vase life improves.

Dec 27 | 5 min read

Flowers Roses

Royal FloraHolland flower auction featured on Thursd

Flower Auction Royal FloraHolland Explained Royal FloraHolland gives you a little background information on how your flowers get to your home and how the flower auctions work.

Jan 04 | 20 min read

Magic Amaryllis season feature on Thursd

Hello Amaryllis - The Season Has Started A magical start of the amaryllis season with a pop-up store tour in the Netherlands.

Oct 28 | 2 min read

Flowers

Decofresh House Show 2022 feature on Thursd

Come to the Decofresh House Show Check the impressive rose collection during the Horti Week when visiting Aalsmeer.

Oct 27 | 2 min read

Floral Events Roses

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Award Winning Innovations in the Spotlight - 5 Categories 5 Winners This Oscar-worthy award goes to the best market introduction in the category of cut flowers, green house plants, concepts, flowering house plants and garden plants.

Dec 15 | 4 min read

Floral Events

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How the Auction Clock of Royal FloraHolland Works Floriculture Explained - on Thursd.

Oct 20 | 4 min read

How It Works

for-the-love-of-a-rose-the-florist-is-the-servant-of-a-thousand-thorns-featured

For the Love of a Rose, the Florist Is the Servant of a Thousand Thorns Blossoms spray roses play the main role in this design

Sep 01 | 3 min read

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A New White Rose with Superpower The premiere of rose Snowstorm+

Dec 09 | 1 min read

Roses

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