Having more than twelve years of experience in all the fields of the flower business, ArrowStone Flowers can provide you with quality flowers for your projects, IT solutions for boosting your services, and everything you need for your flower business to grow. Khrystyna Didukh, a creative mind, florist, and talent in multiple disciplines, was led on her floral journey to the foundation of ArrowStone Flowers - a company that helps other flower businesses grow. With this company, she entered the European market and provides any kind of flower material for florists and their projects all around Europe.
ArrowStone Flowers Helps Your Flower Business Grow
At ArrowStone Flowers they say there is a beautiful legend that ends up with words: "When the intention is impeccably pure, the arrow pierces the stone. We do incredible every day, and impossible - when we are well prepared. We believe that each flower business is unique, you just need to highlight it. And then the competition doesn't matter because you are one of a kind. And in our portfolio another star is born - yours."
The Elements of a Successful Flower Business
Since the beginning of humanity, we have always tried to find and dissect every component that makes up our world. First, it was the basic elements - earth, water, fire, and air - but with the passing of centuries, our systematization of the world around us has become far more complex. A great example of this is the Russian chemist Dmitri Mendeleev, who formulated the Periodic Law and created a farsighted version of the periodic table of elements. Convinced of the soundness of his Periodic Law but not having all the answers himself, he left gaps for the elements in his periodic table that had yet to be discovered.
A successful flower business is also made up of many elements - whether you've discovered all of them yet or not - and with the right systematization of these components, you too have all the tools you need to face every new discovery and challenge. In essence, the cohesion of these elements can be the springboard to a successful floral business:
- Floristry
- Accounting and Financial Analysis
- Human Resource Management
- Automatization
- Public Relations and Marketing
- Service
- Quality Control
- Administration
Not Even the Best Flowers Are the Key to Success
Khrystyna says:
"With years passing I have understood that even the best flowers are not the key to success in the flower business and knowledge is equally important. So we started to bring to life educational projects and help business owners build their businesses in a new and better way."
She continues:
"There's another law I'd like to highlight: everything has its cost and you can either pay for it with your money or with your time. As for me, I prefer to pay with money as time is the most limited resource we have as humans. That's why I never stop learning and improving, and when someone asks me which of my courses I like the most, my answer is always 'the next one'."
Start Working Together With ArrowStone Flowers
This year, ArrowStone Flowers has developed an IT product for florists - a webshop system for flower businesses - which can be implemented in less than a month. But they also consult and assist in all the other areas that are key for a successful floral business described above. The activity they are engaged in is service because as they say, good service is not noticed but at the same time makes life more comfortable. Whether that's educating in floristry through programs, assisting you with webshop and mobile app solutions, or helping with social media and marketing.
So What About Flowers?
Flowers are your tool to express your style and creativity - the one thing we florists and floral designers love most about our chosen field of work - and the main reason for most to start a flower business of their own. But you need to incorporate all the other elements to make that creativity and passion expressed in your flowers grow. So do not forget about them. And ArrowStone Flowers is here to help.
