Preserving the Planet with Flower Fireworks
The national society of French railways (SNCF) gives thanks to those "preserving the planet" by traveling by train, in a campaign that's positively blooming with flower fireworks. According to the SNCF, trains give off 30 times less CO2 than individual cars and 20 times less than planes. Thus, the national railway body is positioning itself as a healthy alternative to other modes of transport. With this in mind, the SNFC uses its campaign to thank its "responsible citizens" for helping to preserve the planet, stating "by taking the train you avoid rejecting million tons of CO2 in nature." To illustrate this sentiment, SNCF has partnered with TBWA/Paris to showcase the successive blooming of flowers - a time-lapse that covers 200 hours. To capture each one of the 50 varieties included, every flower was photographed once every five seconds, day and night, which accumulated 14,000 images per flower. In the film, every flower that blooms is accompanied by the wheezing bang of fireworks, to illustrate the celebratory nature of the campaign. The SNCP aims to transition from diesel-powered rail to developing stations that are autonomously powered by 2035.
Agency: TBWA\Paris Client: SNCF Advertising Managers: Stéphane Chéry, Agathe Mouly, Marie Nomdedeu Agency Managers: Marina Zuber, Cécile Moreau, Maurane Pauli, Célia Martinez Executive Creative Directors: Benjamin Marchal and Faustin Claverie Creative Team: Julia Deshayes and Léna Monceau Production: EDDY.TV Film Director: CARAVANE Head of TV: Maxime Boiron TV Producer: Elisabeth Boitte Executive Producers: Jean François Bourrel and Gilles Pinaudeau Production Manager: Antoni Gimel-Lecosse Studio Stop Motion: Manuel Cam Post Production: TBWA\Else Head of Post Production: Elise Gamboa Head of Music and Sound: Olivier Lefevbre Music and Sound Producer: Fanny Mithois