Flowers and Plants on TikTok Are Totally a Thing

And here's who you can start following

By: THURSD. | 30-06-2021 | 3 min read

Flowers and plants on TikTok are totally a thing these days. The social media app TikTok has taken the world by storm. But it's not just teenagers who love this app. With hashtags such as #flowertok and #planttok, it is also very much a place for florists and other professionals from the floral industry.

Flowers and Plants on TikTok

If you're looking for marketing opportunities for your business, it's time to dive into the wondrous world of endless short videos on TikTok. It is the hottest new social media app with more than 2.6 billion downloads and more than 1 billion monthly active users. Yes, you've read that right; 1 billion active users(!) This means the platform has become just as big as Facebook and Instagram. Flowers and Plants on TikTok Are Totally a Thing ThursdTok

One Billion Monthly Users

TikTok consists of 15-seconds to 3-minute recorded videos. You can cleverly edit your videos in the app and integrate them with other major social media platforms. While the largest audience on TikTok is users between the ages of 16 and 24, the app has continually evolved over the last three years. Because TikTok perfectly lends itself for brands to engage with their (potential) customers, it is a great and creative way to reach new markets. If your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now. 


More Than Gen Z Dancing Videos

You may be a bit hesitant to download the app because of the millions of dance challenges and influencer videos you see reaching other media platforms but TikTok is so much more than Gen Z teens twerking to the latest hits. So how do flowers and plants fit into it? A great example is Romanian floral designer Alina Neacsa from Flori Cu Fitze who has steadily been building her audience on the social platform through showcasing her work, sharing her expertise, and by taking her followers on personal journeys, cleverly combining business with personal aspects. [embed][/embed] Before creating a social strategy for your flower shop or floral-related business, it is smart to get familiar with the workings of the app, the ever-changing algorithms, and the plethora of hashtags. Indulge and explore before you start uploading your own videos. When you join a new social media platform, you may not know what you’re doing immediately and that's okay. Scroll down to see a grasp of what's out there when it comes to flowers and plants on TikTok. [embed][/embed] [embed][/embed] You'll see the platform is full of how-to videos, time-lapses, and creating bouquets, but you will also find tons of educational videos on specific varieties and tips for taking care of your flowers and plants. Businesses are showcasing their products and flower farmers give you a glimpse into their daily lives. [embed][/embed] [embed][/embed] [embed][/embed]

Bring Your Flowers and Plants to TikTok

Are you ready to dive into the world of TikTok? Simply start by creating an account, follow your favorite industry professionals and friends, and continue to explore hashtags. Great hashtags to start with are #planttok, #flowertok, #florist, and of course, #thursdtok! Thursd TikTok Banner Join Thursd on TikTok


AC Floral Studio's Alexander Campbell Interview
Jun 23 | 7 min read
Alexander Campbell Known as @Acfloralstudio Is a Real TikTok and Instagram Guru With Over 1 Million Followers
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