Produce Business Vanguard J Schwanke Includes Flowers with… Everything!

Trade publication Produce Business is celebrating 35 years by paying tribute to Vanguards who made a difference. J Schwanke is honored to have been chosen as the single Vanguard on the list from the flower industry, so noted for creating the first national television show that focuses on cut flowers, specifically. Link to the article: "Celebrating 35 Years Vanguards Who Made a Difference: J Schwanke".

J Schwanke’s Life In Bloom

The TV show, seen on public television stations (PBS) including Create TV, is called “J Schwanke’s Life In Bloom” and has been broadcast continuously since April 2019. Season four is in production and scheduled for an April 2022 debut. You can Watch episodes free online here.

Reach a Fan Base Around Cooking Shows

J Schwanke about Produce Business:

"It’s a ‘lifestyle’ show centered around flowers – and of course, flowers are my passion, I’m honored that Produce Business has recognized this accomplishment, and, as I may not be as well known in the Produce Business circles, I wanted to briefly highlight some aspects of the show.”

“While developing a show about flowers for television, we were encouraged to think of ways to expand the reach of the show by including food, cocktails, travel, crafts, etc.. For example, including a cooking or cocktail segment - with, of course, a flower connection or ingredient - is a great way to reach the fan base around cooking shows, and cast a flower net around them, so to speak.”

Check out J’s herbed goat cheese served on organic tulip petals here.

Flowers Are an Obvious Muse

The show features creative flower arranging ideas, such as including fruit or vegetables, which is something J Schwanke has enjoyed doing for years, but maybe the consumer has never seen. J Schwanke’s Life In Bloom travels to flower farms and events, and welcomes guests who share how their interests converge with flowers. He enjoys interacting with guests, and learning about their passions. The show likewise expands its reach is through arts and crafts. Schwanke enthuses: “Flowers are an obvious muse for so much of life, from architecture details, to fine art, to fiber arts, to your own crafting circle, it’s always a joy to try my hand at an art or craft project themed to flowers!” See one of J’s projects here.

Reach a Fan Base Around Cooking Shows

J Schwanke's two messages about flowers are: 1. Please yourself – and – 2. Enjoy the health and wellness benefits flowers provide. Schwanke emphasizes:

“Don’t be intimidated by a bouquet at the store – as I demonstrate in every episode, arranging flowers is easy, enjoyable, and you only have to please yourself. Studies have documented the many benefits that you will experience from arranging flowers, including relaxation, happier feelings, and incredibly, a release of endorphins. Even just looking at an image of flowers has been documented as a way to de-stress.”

You can find more info about the health benefits of flowers and plants on Thursd in this article: "7 Science-Backed Health Benefits of Plants at Home", and the article on the UBloom blog "Scientific Studies Proven Benefits of Flowers". J Schwanke’s Life in Bloom is presented and distributed by American Public Television. Check local public television listings to find out when J Schwanke’s Life in Bloom airs in your area. The show is also available to stream for free via uBloom.com/LifeInBloom and the PBS App.