Surrounded by beautiful flowers and fresh fruits, the basic course of Asian Flower Gifts and Business Design ended successfully.
Floristry is not all about beauty. It's intense and hard work. But no matter how hard it is, everyone’s love for floristry has not diminished at all, on the contrary, they have become more determined to become a florist manager.
Foundation of Entrepreneurship and Daily Business
If you want to open a flower shop or start a studio, you must first understand the advantages and disadvantages of different types of shops, and then decide on-site selection, operation methods, and brand positioning based on your own situation and preset goals.
In the daily work of a florist, we must first do a good job in the treatment and maintenance of the flowers, to ensure that the fresh flowers can be displayed pleasingly for the shop, and to provide customers with optional products.
For new florists, learning the form, function, texture, and expression of flowers and leaves and using them correctly is important. Every small difference will directly affect the beauty and value of the work.
Flower Shop Retail Products and Color Matching
Flower shops can sell a variety of products, the most common ones are bouquets, flower baskets, etc. Different flower rituals are made differently, and the packaging methods used for decoration are also diverse.
Like other jobs in the design field, the florist must have professional knowledge and high sensitivity to color. Only when it is visually attractive can it win the recognition and favor of guests.
Immortal flowers use special techniques to permanently preserve the shape and color of flowers, but they are different from the nature of flowers and require special techniques in their production methods.
Although it takes more time than the flower gift, immortal flower products can bring higher profits to the flower shop, and are suitable for long-term preservation and reduce the cost of loss. They are very worthy of sale.
Contemporary Natural Style Product Design
If you ask what is the most popular floral design right now? That must be a natural style.
In the busy rhythm of the metropolis, people are more and more eager for the original state of nature. Flower products are no longer purely as gifts, but as companions for people to heal themselves, so they have a more natural style of breathing. Works gradually become the first choice of guests.
Even the most common opening flower baskets can be broken with the traditional style by adding some design elements and non-plant materials to present a natural style effect full of artistic sense.
Commercial activities and projects
In addition to facing retail customers, another major source of income for florists or studios is corporate projects and commercial activities. This is also the biggest difference between the responsibilities and abilities of the florist and the florist manager.
After determining the customer's needs, how to calculate the cost, set the price, count the time and order are all necessary capabilities for contact and negotiation. Preliminary and accurate preparation is not only a necessary prerequisite for the successful delivery of project results but also a decision for each order :
"The key to a successful and profitable business"
For the undertaking of wedding projects, floral designers are required to have the skills of coordination and execution at the same time.
Different areas require different design products, including arches, road guides, tabletop floristry, car flowers, and bridal bouquets, etc. As they shoulder important moments in the lives of newcomers, both on-site arrangements and supervision, or production details, must be more precise and responsible.
On the last day of the course, under the guidance of Teacher Wenwen, the students completed the whole process of making a simulated wedding.
Everyone worked collaboratively and integrated what they learned to perfectly present a natural garden-style scene design.
As a florist, you may only pay attention to aesthetics and techniques, but if you want to manage a successful and profitable shop, you need to switch back and forth between the roles of florists and businessmen.
I wish every student who dreams of a flower shop can successfully own a shop of their own in the future!
