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Summery palette
Four Seasons, Four Moods, Endless Garden Rose Possibilities With 70+ varieties available by Alexandra Farms, they can be used to reinforce the colors, textures, and overall look associated with different times of the year.
Cut Flowers Roses
Jul 01 | 4 min read
Stone Fruit Studio owners featured
Florist Special With Stone Fruit Studio Known for its artistic approach to floral design, the studio creates contemporary floral arrangements, installations, and event designs that transform flowers into expressions.
Interviews
Jun 30 | 3 min read
Michal Bursig Blog on Predictions and the Future of Floristry. Which Trends Will Be Shaping the Floral Industry?
Predictions and the Future of Floristry Prediction is the process of predicting future events or outcomes based on historical data, statistical analyses, and mathematical models. Its goal is to determine what might happen in the future as rationally as possible.
Mandy Wang
Florist Special With Mandy Wang The way sunlight changes a room throughout the day, the character of a building, the atmosphere of a home filled with plants, or the feeling created by a gathering of family and friends all influence the way she approaches floral design.
Interviews
Jun 23 | 3 min read
Simple and Minimalist Design Ideas to Capture the Easy Essence of Summer
Bring an Easy Summer Vibe to Your Home With a Minimalist Floral Statement For a change, some simple ideas can infuse your spaces with calm, warmth, and understated beauty, differently attuned to the season’s spirit
Floral Studio Feature Image
Floral Studio: Why the People Who Handle Sharp Things All Day Are Getting First Aid Certified Thorns, pruning shears, and floral foam injuries prompt florists to pursue first aid training for safety.
Jun 18 | 7 min read
10 Questions to Justin Lievano
10 Questions to Justin Lievano, the Floral Design Manager at UrbanStems "Data shows that people think more clearly and their judgment improves after even a 10-15 minute walk outside."
10 Questions Interviews
Jun 17 | 7 min read
Competitors Finals Talent Award 2026
Talent Award 2026 Highlights the Future of Sustainable Floristry At Florazon Venlo, four talented young florists competed in the Talent Award 2026: Sustainable Florist of the Future. Read our testimonials and get inspired for next year!
Types of wedding bouquets
Types of Wedding Bouquets Explained for Brides and Florists Understand bridal arrangement styles, structural differences, and flower selection to help couples and designers plan with clarity and confidence.
AIFD Symposium
Attend the AIFD National Symposium 2026 'Elevate' in Orlando The Symposium will feature 10 dynamic Main Stage educational programs. Each is very unique and presented by leading floral educators from around the world.
Floral Events Trending
Jun 15 | 3 min read
Vervain flowers owners
Florist Special With Vervain Flowers Founded in 2014 by partners India Hurst and Christopher Fletcher, the studio is based in the Midlands in the UK, from where the designers both travel across the country and further afield.
Interviews
Jun 15 | 4 min read
Lee Matalone
Florist Special With Lee Matalone As a design studio, FIELD'S ethos is based on the notion of 'mono no aware', a concept from Japanese aesthetics that reflects an awareness of the impermanence of things.
Interviews
Jun 04 | 3 min read
four phones with a thursd page open

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