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8 Tips to Boost Your Christmas Flower Sales

Holiday season is right around the corner, and you won’t want to wait until the last minute to turn your digital marketing strategies up a notch!

By: THURSD. | 07-12-2022 | 5 min read
Explained X-mas
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Oh yes, the loveliest time of the year is almost here and it can already be felt everywhere. Streets are now full of Christmas lights, decor, and even Christmas trees peeking up! For this important holiday, flowers also play a great role. These eight tips will help you boost and increase your holiday floral sales the right way.

8 Tips to Uplift and Boost Your Christmas Flower Sales

As Christmas is quickly approaching, it's time to start working on your holiday marketing and strategies to make the best out of this busy, if not busiest season of the year. You may use holiday enthusiasm to powerfully attract recurring and new customers to your website by following a few easy sales strategies. Here are eight marketing strategies to rock your online floral business.

 

Eight tips to boost your Christmas flower sales on Thursd
Photo: Growsurf

 

1. Time to Update Your Company’s Logo to Make It More Attractive

The first step towards a client's heart is having an attractive company and business image. If there's not a clear, attractive logo and proposal, clients are not going to stay. For X-Mas, including a festive element in your logo is a simple way to kick off the holiday season. There are numerous ways to express, 'We're ready to give your Christmas flowers', with a simple, but concise piece of artwork.

 

Change company logo to boost your Christmas flower sales on Thursd
Photo: Firmbee

 

Remember, you don't have to go overboard and create something too complicated. Consider adding some snow, and a strand of holiday lights, or experiment with red, green, and white hues in your floral designs.

2. Design a Cool Email Sign-up Form

Don't go for the usual, that can seem a little boring. Think out of the box, and what better time of the year than doing it for Christmas when creative and fun ideas actually overflow? Another tip to boost your Christmas flower sales is to make a popup with a Christmas theme on your website to gather email addresses.

 

Tip to boost your Christmas flower sales is creating a captivating signup form on Thursd
Photo: Entergy News Room

 

Use the same pictures from your logo and landing sites to give your email sign-up form, if one exists as part of your marketing, a holiday flair. To expand both your email list and your sales, you should also include a coupon offer on your sign-up form. This will surely capture the attention of MANY!

3. Christmas Landing Pages Are a Must

Continuing with the eight tips to boost your Christmas flower sales comes one that is extremely important if you want to skyrocket your business during the holidays. Create landing pages to target holiday customers and boost your sales after deciding on your Christmas plans and promotions.

 

Having Christmas landing pages is a great tip to boost your Christmas flower sales on Thursd
Photo: Email Uplers

 

Depending on what works best for you, you can either have one landing page that features all of your Christmas promotions or individual pages for each offer. If your website already includes a landing page template, the approach is simple. If not, there are many landing page builders available online.

4. Add Fun Christmas Email Subject Lines

Yep! It's time to boost your email marketing open rates and there's no better way of killing it than with adequate, creative, and extremely fun subject lines for the Christmas season. Now that Thanksgiving is over, start focusing your emails on Christmas deals and promotions.

Your subject line might stand out in your readers' inboxes by including a Christmas emoji. Of course, segment your email lists so that you can send prospective consumers the appropriate promos. The ability to personalize the emails is a plus because studies have shown that they increase revenue and have higher open rates.

5. Free Delivery Anyone?

Of course not free shipping or delivery for the entire month, but promoting a week of free shipping and deliveries is actually one of the best tips to boost your Christmas flower sales. Why? Free shipping or delivery is usually a significant incentive to convince customers to press the "buy" button in their shopping cart, especially during the holiday season when they are bombarded with offers from numerous companies.

 

Marketing strategies free shipping on Thursd
Photo: Flying Flowers

 

Offer free delivery on all of your holiday orders if you can. To encourage customers to increase their purchases and increase your profit, you can also provide it once they reach a certain price point.

6. Create Your Own Christmas Flower Guide

People always love a little guidance when it comes to flowers, especially for important holidays. By providing a Christmas Gift Guide on your website, you can make it simple for clients to select flowers this holiday season. Since you can highlight the guide on social media posts, emails, and blog entries, it's also a great tool for cross-promotion. Ensure that the gift guide contains direct links to each product mentioned, making it simple for customers to place orders and complete checkout.

 

Creating a xmas flower guide is a good tip to increase sales on Thursd
Photo: Dorset Echo

 

7. Try a Holiday Giveaway

It's proven all around that giveaways are one of the best and most effective ways of not only gaining more customers but boosting your sales significantly after people get to know your business and what you offer. Christmas is a great season for contests and prizes since it encourages more participation. For instance, you might hold a 12 Days of Christmas competition where participants may win a prize every day. They don’t have to be huge and expensive prizes; something symbolic like a Christmas bouquet or a stylish picture frame that can go under the Christmas tree would brighten a contestant’s day. 

 

Christmas giveaway boosts flower sales on Thursd
Photo: Juice Plus

 

Additionally, this enables you to highlight the competition winners every day on your social media feeds, which will draw even more interest. Don't forget to remind contestants to include a tag for your store in their submissions to increase brand recognition.

8. Paid Ads on Google and Social Media Channels

Given that everyone is in a purchasing mood around Christmas, it is the ideal time to invest in online advertising. So, in addition to the everyday organic content, you'll be providing, the final tip to boost your Christmas flower sales would be to think about using sponsored ads on Facebook or Instagram to promote your holiday deals. Run Google advertisements if you have the funds to do so. By placing your products in front of more of your target market, these advertisements will boost your overall sales.

 

Using Google ads to boost flower sales during Christmas on Thursd
Photo: Unsplash

 

And voila! You now have some very insightful holiday tips that can without a doubt help you increase your flower sales during the merriest season of the year.

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