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10 Questions to Irene Njeru
10 Questions to Irene Njeru, Commercial Director at Mzurrie Flowers A candid conversation on growth, market challenges, teamwork, and balancing leadership with family life in floriculture.
10 Questions Interviews
May 27 | 6 min read
Red Lands Roses
Red Lands Roses at 30: Built on Consistency, Grown With Purpose This farm celebrates three decades of reliable production, responsible growing, and long standing buyer relationships.
Cut Flowers Floral Events
May 27 | 4 min read
Floral Designs Campanula
5 Floral Designs That Show the Power of Campanula The 'Campanulove' campaign helps florists to shift the whole mood of an arrangement.
Cut Flowers Floral Education Floral Designs
May 27 | 6 min read
Meilland Is at IFTEX 2026. Visit Them at Their Stand B4.08 to Feel and Experience Their Roses. They Unveil Red Monarch® Meiriposo, Their New Super Premium Red Rose.
Meilland Is at IFTEX 2026 With a Super Premium Red Rose You’d Want to See At their stand, B4.08, the French breeder formally unveils their Red MONARCH® Meiriposo as the team showcases more of their varieties.
Now on the markets Novelties Floral Events
May 27 | 4 min read
Michael ‘Mr. Plant Geek’ Perry on the Hosta Red Ninja
Hosta Red Ninja Is the Familiar Plant With an Entirely New Personality The winner of the RHS Chelsea Plant of the Year 2026 was selected by Dutch breeder Ninja Kramer, which honestly sounds like the coolest plant breeder name imaginable.
Voices of the Industry Outdoor Plants Garden Plants
May 27 | 2 min read
La Pentecoste by joannebergamin
A Shower of Roses at the Pantheon For florists, La Pentecoste at the Roman Pantheon is a reminder that flowers can create pure emotion – where thousands of falling rose petals transform history, light, and movement into unforgettable inspiration.
Trending Roses Special Days
May 27 | 3 min read
June Birth Flowers
June Birth Month Flowers: Celebrating the Beauty of Roses and Honeysuckle Carrying centuries of meaning between them, here's the symbolism, history, and growing know-how behind the June birth flowers – the rose and the honeysuckle.
Special Days Floral Designs Floral Education
May 27 | 14 min read
Valentine Growers
Rediscover Valentine Growers at IFTEX 2026 A family owned Kenyan farm prepares for its next era through quality focused production, renewal, and stronger buyer partnerships.
Cut Flowers Floral Events
May 27 | 4 min read
Viking Roses
Up the Alley of Viking Roses at IFTEX 2026 Garden shaped roses with fragrance, strong opening, and fresh market appeal are changing what buyers and florists seek today.
Floral Events Cut Flowers
May 27 | 5 min read
Growtech Flowers
Growtech Flowers: From Tissue Culture to Export-Ready Stems A young Kenyan companyturned propagation expertise into commercially relevant flower production for international markets.
Floral Events Cut Flowers
May 27 | 3 min read
Pride Month Flowers
Everything to Know About Pride Month and the Significance of Rainbow Flowers Embrace the joy and exuberance of this diversity and inclusion month with a colorful floral touch to match the spirit of the occasion!
Special Days
May 27 | 8 min read
Friendship flowers
What Flowers Represent Friendship? Celebrate loyalty, appreciation, and meaningful human connection through thoughtful gifting that strengthens personal bonds and lasting trust.
Top Floral Stories Cut Flowers Floral Education
May 27 | 4 min read
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