Demystifying Magic: How It Works

Embark on a journey to uncover the intricacies behind various floral subjects with our How It Works category. From gardening techniques to the science of flower development, we reveal the captivating processes that shape the world of flowers. Enhance your knowledge and appreciation for the diverse aspects of this enchanting domain.

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Adomex’s Orcagreen Varieties for Unique, Special and Memorable Wedding Events
Creating Uniquely Memorable Weddings All With Greens The OrcaGreen brand by Adomex offers the largest variety of decorative green and cut foliage. They are what you're looking for to make your events and ceremonies more unique and special
Dutch Lily Days 2026 preview novelties
Dutch Lily Days 2026 Gives Visitors a Fresh Look at What Lilies Are Next From Tuesday, June 2 to Friday, June 5, Dutch Lily Days is a big candy store. And here are already some of the sweetest novelties.
Floral Events
May 13 | 6 min read
10 questions to Joe Don Zetzsche
10 Questions to Joe Don Zetzsche, Top Floral Industry Consultant "Being able to share and talk through the challenges we face, supporting each other, is a powerful way to deal with the challenges of living and leading through the massive changes we’ve been feeling over the last decade."
10 Questions
May 13 | 11 min read
Sophie Powell
Florist Special With Sophie Powell As the former School Principal of McQueens Flower School, she had the opportunity to teach more than 5,000 floral enthusiasts around the world!
Interviews
May 13 | 3 min read
Flowers can uplift your spirits leaving you mentally replenished.
Floral Mindfulness - How Flowers Can Uplift Spirits and Keep Off Melancholia One of nature's key allies in the battle against depression is as simple as having flowers in your environment.
Flowers How It Works
May 12 | 6 min read
Infiorata festival flowers
Sicily's Streets Get Filled With Gorgeous Flowers for the Infiorata Festival Originating in medieval times, this tradition has evolved into a cherished cultural event involving thousands of flowers. Make sure to attend from May 15-19!
Why Companion Planting With Flowers Matters, and How You Can Effectively Achieve It - Thursd Article
Companion Planting With Flowers – How Can You Effectively Achieve It? It involves strategically placing different plant species side by side so they offer mutual benefits, where one plant's strengths compensate for another's weaknesses.
The Joy of Picking Your Own Flowers Can Only Bring Extreme Happiness
The Beauty and Joy of Picking Your Own Flowers In the summer months, this is an activity that brings so much excitement and contentment!
Dracaena Marginata - Thursd Article Featured Image
Dracaena Marginata – Your Next Indoor Icon Plant Meet this eye-catching, low-maintenance indoor plant. Intrepid foliage with versatile design potential.
Colombian hydrangeas
Chrysal and Jardines de la Cuesta's Best Tips to Optimize Hydrangea Quality and Vase Life With these simple care steps, hortensias can enjoy longer vase life while maintaining their freshness and showcasing their natural beauty, graceful opening, and harmony.
Cut Flowers
May 12 | 6 min read
Why flowers close at night
Why Do Flowers Close at Night? Understand plant rhythms, pollination timing, and how petals respond to light, temperature, and environmental changes daily.
Study by Floral Marketing Fund (FMF), Calflowers, and FTD Conducted at the APPAH Lab, Colorado State University, on What Gen Z Seek in Flowers
New Study Puts Into Context What Gen Z Wants From Flowers Presented by the Floral Marketing Fund (FMF) and co-sponsored by industry leaders, CalFlowers and FTD, it provides research-based guidance on how to reach and connect with the Gen Z market – insights that will help increase sales!
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