Mastery Unveiled: How It Works for Flower Enthusiasts

Campanulove: The Campanula Cut Flowers Are the Long-Lasting Florist Flowers That Deserve More Attention A closer look at the Campanulove campaign shows how these bell-shaped flowers bring movement, softness, and lasting value into your floral designs.

Cut Flowers Floral Education Top Floral Stories

Apr 15 | 8 min read

All About Celebrating Orchid Beauty and Diversity on National Orchid Day Come along this journey to hail these fascinating plants, which are known for their colors, ornate shapes, and pleasurable scents.

Special Days Orchids Floral Education

Apr 15 | 8 min read

Look Out for National Administrative Professionals’ Day! Administrative duties take a lot of effort and hard work as per any other job. Find out how you can celebrate this important day for administrative workers!

Special Days Flowers

Apr 15 | 6 min read

Star Roses – Reliable Shipping of Ecuadorian Roses Across Global Markets Whether in North America, Europe, Latin America, or other regions, partners are able to integrate these varieties into their programs with a level of predictability that supports long-term planning.

Roses Cut Flowers

Apr 15 | 3 min read

CalFlowers Is Pleased to Announce Details for Its Highly Anticipated 'Fun ’n Sun' 2026 Floral Convention From August 5-8, you're invited to gather at the iconic Langham Huntington in Pasadena, California.

Floral Events

Apr 15 | 3 min read

What's New 'Round the Clock? This is the latest clock supply information for week 16.

Thursd Now Now on the markets Novelties

Apr 15 | 1 min read

Red MONARCH® Meiriposo, From Trial to Commercial Reality at Bliss Flora This grower shares insights on producing premium red roses with strong stems, large heads, and consistent market demand.

Cut Flowers Roses

Apr 15 | 5 min read

Which Flowers Are Best for Spring Weddings? (And Why They Work So Well) These flowers suit the season because they echo its light, renewal, and gentle color story, while also giving florists many ways to build bouquets, centerpieces, arches, and ceremony installations.

Top Floral Stories Floral Education Flowers

Apr 15 | 9 min read

Asumi Kuwana’s Floral Artistry Dares to Venture Where Flowers Speak What Words Cannot Her creative process is driven by a passion for capturing the fleeting yet beautiful moments of life. The delicate beauty of flowers and tactile feel of washi paper help her explore the essence of ephemeral existence. Her works encourage reflection, finding peace, and reconnecting with nature's rhythms.

Floral Art Floral Designs Floral Education

Apr 15 | 6 min read

Choosing the Best Greenhouse Covers for Nurseries and Plant Lovers Selecting the right protective covering determines plant health, energy efficiency, and growing success.

Outdoor Plants

Apr 15 | 8 min read

Gayfeather, the Tall Pollinator-Friendly Perennial Ideal for Sunlit Gardens The Liatris spicata, sometimes called the gayfeather blazing star or the dense blazing star has upright, densely packed spikes of lavender-purple flowers that create a visual effect which is hard to match.

Garden Plants Outdoor Plants Perennial Flowers

Apr 15 | 9 min read

Anise Hyssop – A Fragrant Herb That Offers More Than Just Aesthetics Know more about this aromatic, low-maintenance perennial that you'll love to have in your garden or home's borders.

Garden Plants Floral Education Perennial Flowers

Apr 15 | 9 min read

Demystifying Magic: How It Works