Peter Vrouwe is active in the floral industry already for over 35 years. As a young boy he started helping a wholesaler, the worked as a florist, worked at an exporter and later became auctioneer at Flora Holland. Now Peter works at an exclusive wholesaler Hoven & de Mooij as relationship manager for growers and buyers. Always on the lookout for novelties and specialties which can be introduced at florists. Sharing passion for beautiful flowers to make sure that everyone in the chain is happy. From grower to florist to consumer.