Fleurotica

Designer - Flower Shop

United States of America

Fleurotica's founder Robin Rose speaks flowers. By that, I mean, the precise language, specific to people who spend their lives in love with flowers.

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About Fleurotica

Fleurotica's founder Robin Rose speaks flowers: I had always been an artist, and felt total confidence in my identity as such; yet, I’d never felt entirely at home working with any formal artistic medium. The first time I worked with flowers, years ago, helping a florist friend out on a fateful Valentine’s Day, I felt a jolt of creative recognition – like a language in which I was mysteriously fluent, despite never setting foot in its country of origin. Since, I’ve spent years getting to know flowers, how they are fickle, and sweet, and singular and what they want and need. I try to treat it like working with horses (which I did as a child) – sure, I’m the boss, but it’s about wholeheartedly respecting the animal. I’m always listening and making sure we have a symbiotic relationship. :)