Khrystyna Didukh

Passion for Flowers

My name is Khrystyna Didukh and I have been living with flowers all my life. Passion for flowers came from the family business and after two mastership degrees and having worked for three years as a consultant in PwC I decided to return to flowers.

From Lystva to ArrowStone

My first company has been flower delivery business Lystva in Lviv, Ukraine. It successfully operates now and has developed a web shop and mobile apps. We now help flower business owners to do the same. In 2013 I founded 358 Flower Base in Ukraine, a wholesale internet shop of exotic flowers with more than 15,000 items of leading global suppliers.

With years passing I understood that even the best flowers are not the key to success in the flower business and knowledge is equally important. So we started to bring to life educational projects and help business owners build their businesses in a new and better way. In 2021 I founded ArrowStone company in Estonia and we entered the European market. Now we can deliver flower material to any florist, who has projects in any part of Europe and offer IT services for flower companies.

A Flower Market in All Places

Part of my mission is developing a flower market in all the places we can reach because a lot of our ideas are not specifically connected to our companies, but I believe that they can show the beauty of flowers to the people who haven’t thought of them before and boost the flower market.