De Ruiter Ecuador Open Days – Key Results & Varieties

After a period filled with activity, including both the Open House and the intense code selection week, the Ecuador team opened its doors to the industry. What followed was not only a strong turnout but also a clear signal of where the market is moving.

Good things in floriculture rarely happen in isolation. They happen in greenhouses, in conversations between growers, and in those moments where a variety is no longer just a promise. During De Ruiter Ecuador's Open Days, growers made decisions. It was not as a showcase alone, but a working space where genetics, market needs, and grower intuition met face to face.

Who Attended the De Ruiter Ecuador Open Days?

The numbers tell a story, but the atmosphere behind them tells even more. In total, 110 companies were present, with over 405 attendees walking through the trials and greenhouses. The majority came from active farms, representing the production companies that are directly shaping the future of roses in the region.

Marcelo With Alejandro Martinez from Expoflores — *Marcelo Vallejo With Alejandro Martinez from Expoflores*

Showing Growers Around at De Ruiter Ecuador — *Elizabeth Munoz showing the roses to Shahim from Fleurandes*

Marcelo and Team at De Ruiter Ecuador for Open Days — *Carchi growers with its team at De Ruiter Ecuador*

At De Ruiter Open Days in Ecuador — *Visitors from Rosaprima at Open Days De Ruiter*

With 98 growers and 12 traders, the focus was clearly on making real production decisions. Thursday stood out as the busiest day, welcoming 115 attendees, a reflection of how important these moments are in the decision-making calendar of farms.

Enjoying Open Days De Ruiter Ecuador — *AnniRosees and Fresh From Source attendees*

From Interest to Commitment – Strong Commercial Results

What makes Open Days truly valuable is not just interest, but action. Out of all attending farms, many placed orders. So a strong conversion that confirms confidence in the genetics presented.

Many new plants were requested. This is a good signal. It shows that growers are not only exploring, but actively investing in varieties that they believe will perform under real conditions, in real markets.

This is where De Ruiter’s strength becomes visible not just in breeding, but in delivering varieties that growers trust when it matters most.

Beautiful Pink Roses at De Ruiter Ecuador — *Santiago Chiriboga from Elite Group*

Visitors Four Seasons Quality at De Ruiter Ecuador Open Days — *Four Seasons Quality at De Ruiter Ecuador Open Days*

Which Rose Varieties Stood Out During the Open Days?

Looking at the top-requested varieties gives a clear view into current preferences. The X-pression and Enigma lines continue to perform strongly, showing their relevance across different markets and segments.

More than 80 varieties and codes were shown. The most requested variety was Romance X-pression, followed closely by Rose Enigma and Island X-pression. These varieties combine strong visual identity with reliable performance, something growers are clearly prioritizing.

Cream Enigma Roses at De Ruiter Open Days in Ecuador — *Rose Cream Enigma*

At the same time, experimental codes and newer selections also gained attention. White and hot pink-coded varieties show that growers are actively searching for the next step forward, not only relying on proven names.

Other notable mentions include Pink Punk, Deruiter’s Golden Beach, Juicy X-pression, and Orange Enigma, each bringing a different color story and positioning potential into the mix.

What Do These Results Say About the Market?

There is a clear balance visible between stability and curiosity. Growers are choosing varieties that are already known for their performance, while also testing new genetics that could respond to changing consumer demands.

Color remains an important driver, but not without context. Hot pinks, warm tones, and expressive varieties are gaining ground, yet always with a focus on productivity, vase life, and consistency. The decision is never just about beauty. It is about business.

Chandelier of Roses at De Ruiter Open Days in Ecuador — *Sanima Garden at De Ruiter's Open Days*

At the same time, the presence of code varieties in the top 10 shows confidence in the breeding pipeline. Growers are willing to invest early when they feel they potential is there.

A Moment That Reflects the Future of Rose Breeding

The De Ruiter Ecuador Open Days were not just about showing varieties. They were about validating them. In front of the people who grow them, sell them, and depend on them.

With strong attendance, clear commercial results, and a diverse selection of requested varieties, this edition confirmed something important. The connection between breeder and grower is still the most valuable moment in the chain. It is where decisions are made, and where the future of the market quietly takes shape.

And if these days in Ecuador showed anything, it is that the industry is moving forward with both confidence and curiosity, exactly where it needs to be.

Davinci and Life Attendees at De Ruiter Ecuador — *Davinci and Life attendees at De Ruiter Ecuador*

Happy Faces at De Ruiter Ecuador Open Days — *Armando Baez and colleague growers*

The De Ruiter Family at the Open Days in Ecuador — *The Ecuadorian 'De Ruiter Family' at the Open Days*

FAQ

What are De Ruiter Ecuador Open Days?

De Ruiter Ecuador Open Days are professional showcase events where growers, breeders, and traders explore new rose varieties, evaluate performance, and place orders directly with the breeder.

Why do flowers grown in Ecuador have such strong colors and quality?

Flowers grown in Ecuador benefit from unique natural conditions that are almost impossible to replicate elsewhere. The combination of high altitude, intense equatorial sunlight, and stable day lengths throughout the year allows plants to develop slowly and evenly. This results in stronger stems, larger flower heads, and deeper, more saturated colors. Cool nights and bright days help intensify pigmentation, which is why roses from Ecuador are known for their rich tones and clean color expression. These conditions also support consistent production, making Ecuador one of the most reliable origins for premium cut flowers.

Who is De Ruiter Innovations and why is Ecuador important to them?

De Ruiter Innovations is a global rose breeder focused on developing varieties that perform in real production conditions and meet market demand worldwide. Ecuador plays a key role in their strategy because it is one of the most important rose-growing regions globally, especially for high-end export markets. Testing and developing varieties in Ecuador allows De Ruiter to work closely with leading farms, ensuring their roses deliver on productivity, vase life, and visual impact. The country acts as both a testing ground and a commercial hub, helping De Ruiter connect breeding innovation directly with growers and the global floral supply chain.