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De Ruiter Innovations Strengthens Its Position at HortiFlora 2026 A strong presence in Ethiopia supports growers with local trials, premium rose varieties, and insights shaping the floral market.

Floral Events Cut Flowers

Apr 01 | 3 min read

Ethiopia’s Rose Industry at a Turning Point Growers respond to demand with intermediate roses and spray diversification, raising standards across the region.

Cut Flowers Roses Thursd Now

Mar 18 | 5 min read

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