The latest events news

John Pouw Roses Secret novel feature.webp

Rosa's Secret - Chapter Twenty: Show Mania John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.

Floral Books

Jun 16 | 12 min read

Floraprima Reveals the 'Moderna Collection', Made to Stand Out Its single-petal layering gives each flower a clean, airy silhouette, offering a minimal yet expressive look that perfectly fits into contemporary floral trends.

Flowers Novelties

Jun 16 | 2 min read

Armenia’s Arman Voskanyan Is All Ready to Wow at the 2025 World Cup Floral Art

Arman Voskanyan Brings Rich Armenian Artistry to the 2025 World Cup Floral Art "As a designer and florist, I create not just a floral composition but an object that tells a story."

Floral Designs Floral Events

Jun 16 | 10 min read

Joseph Massie Returns to the Floral Competition Stage From award-winning florist to global educator—and now back in the ring for one more round at the 2025 World Cup Floral Art.

Floral Designs Floral Events

Jun 16 | 6 min read

Tesselaar Alstroemeria about quality square feature

"Quality of Alstroemerias Starts With Good Care" This is how Tesselaar Alstroemeria raises the quality level of the alstros you buy.

Floral Education

Jun 16 | 6 min read

Summer Solstice Heralds the Start of the Summer Season

The Summer Solstice - A Pompous Harbinger of That Summer Feeling On June 20th, the longest day of the year lights up your world, ushering the summer vibes you always wait for.

Special Days

Jun 15 | 8 min read

How AI Helps Create Comprehensive Plant Care Guides Smart algorithms analyze plant species, environmental factors, and care patterns to deliver personalized guidance.

Indoor Plants Outdoor Plants

Jun 13 | 7 min read

An Ode to Nature with Art and Opulence In this exclusive collaboration with Bredefleur, I unveil how lilies like Zelmira, Master, and Dark Secret become haute couture in floral form. Through shape, texture, and emotion, I craft each piece as a tribute to nature’s elegance — expressing my floral philosophy as Roan Aarts Flowercouture.

Floral Designs Flowers

Jun 13 | 3 min read

Scale Meets Specialty at Fontana Their nurseries of Kenyan quality labels show how they understand the floriculture business beyond the farm gate.

Cut Flowers Interviews

Jun 13 | 5 min read

Here the Results of Arteflorando 2025 For the 11th time, I had the honor of chairing the jury at Arteflorando in Leverano. This remarkable competition continues to uplift floral artistry worldwide. In this reflection, I celebrate the talent, teamwork, and passion that made Arteflorando 2025 unforgettable — and the people who made it all possible.

Floral Events

Jun 13 | 3 min read

Tropical Green Leads Innovation With Sheep and GAP Plan The company has also introduced a smart, natural solution for weed control in high-altitude plantations. Find out more about it in this article.

Foliage

Jun 13 | 3 min read

Monstera Obliqua Peru Is the Holey Wonder of Kwekerij Mostert It’s the kind of plant that makes people stop and ask, “Wait, is that thing supposed to look like that?”

Indoor Plants Outdoor Plants

Jun 13 | 4 min read

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