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De Ruiter Innovations
How Lafto Roses Aligns Rose Growing With Market Demand Grower and breeder relations, continue shaping rose trials, commercialization and market success.
Cut Flowers Roses
May 27 | 5 min read
10 Questions to Anamarija Ballian
10 Questions to Anamarija Ballian, Operations Manager at Florensis Ethiopia "When things become overwhelming, I often spend time at a local children's shelter that supports around 200 children. I help where I can and stay involved with community projects whenever possible."
10 Questions Interviews
May 21 | 9 min read
10 questions to Ben Braam
10 Questions to Ben Braam, Managing Director at Braam Roses "Regulations can change, consumer markets and demands on how sustainable flowers are grown may change, but I’d like to believe it’s all for the better in the end, and can also make us better growers than we were before."
10 Questions Interviews
Apr 15 | 7 min read
East African Magical Farms
East African Magical Farms (EMF) at HortiFlora 2026 Be ready to experience this grower's carnation range, production approach, and market focus during the upcoming industry gathering in Addis Ababa.
Cut Flowers Floral Events
Mar 18 | 3 min read
Ziway Roses
Meet Ziway Roses at HortiFlora This grower will be showcasing its rose range, market shift, reliability and sustainability efforts during the show.
Ethiopia’s Floriculture Continues to Surpass Market Quality and Consistency Requirements. The Ethiopian Horticulture Producer Exporters Association (EHPEA) Plays a Leading Role in Achieving This.
Here's How Ethiopian Flowers Meet Global Quality and Consistency Standards This country's floriculture continues to surpass market quality and consistency requirements. The Ethiopian Horticulture Producer Exporters Association (EHPEA) plays a leading role in achieving this.
De Ruiter East Africa
Ethiopia’s Rose Industry at a Turning Point Growers respond to demand with intermediate roses and spray diversification, raising standards across the region.
EHPEA’s Great Role in Ethiopian Floriculture Growth and Socio-Economic Impact
EHPEA’s Role in Ethiopian Floriculture Growth and Socio-Economic Impact Through their efforts, the Ethiopian Horticulture Producer Exporters Association gives enough reasons why you need to buy more flowers produced in the country!
Ethiopian Horticulture producer Exporters Association
Thursd Launches Year-Long Collaboration to Promote Ethiopian Flowers Globally By combining authoritative industry storytelling with strong Google performance and visibility in AI-driven knowledge systems and language models, the collaboration ensures that Ethiopia's floriculture story becomes part of the global reference layer used by buyers, media, and digital platforms.
Thursd Now
Jan 22 | 2 min read
Ethiopia - Where Flowers Meet Ancient Marvels - Thursd Article
Ethiopia – A Country Where Flowers Coexist With Natural and Ancient Wonders A place where modernity and medieval link up, where flower production meets centuries-old traditions.
Travel Floral Education
Oct 22 | 10 min read
Ethiopian Storm Damage Greenhouses
A Message for Those in Challenging Times in Rose Production in Ethiopia De Ruiter, as your business partner, expresses its full support to the flower industry in Ethiopia.
Remarkable
Aug 26 | 1 min read
10 questions to Gert-Jan Klaver
10 Questions to Gert-Jan Klaver, Director at Klaver Flowers "Challenges and difficulties will always come your way, getting stressed doesn’t help. It’s better to focus on solving the problem."
four phones with a thursd page open

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