Set to be held at Addis Ababa’s Millennium Hall from Tuesday, April 1, to Thursday, April 3, 2025, HortiFlora 2025, Ethiopia’s premier horticulture and floriculture trade fair unites global flower growers, suppliers, and other industry players to explore trends, technologies, and partnerships shaping the future of both horticulture and floriculture industries.
Organized by HPP Exhibitions, the globally renowned trade fair specialist, the 2025 edition builds on the strong momentum from the 2023 event, which marked a significant return after a four-year hiatus. This year, the event promises to be even bigger and better, according to Dick Van Raamsdonk, the CEO of HPP Exhibitions.
Ethiopia’s Potential on the Global Floriculture Stage
Ethiopia has emerged as one of Africa’s leading flower producers and exporters, renowned for its premium roses, summer flowers, and foliage. The floriculture sector contributes significantly to the national economy, employing at least 200,000 individuals and generating millions in export revenue annually.
However, challenges such as the sometimes fluctuating global demand, logistical complexities, climate-related challenges, and the urgent need for sustainable practices remain critical hurdles. The HortiFlora 2025, therefore, offers a platform for accelerating the industry’s development in this Eastern African country. It comes at a crucial time when Ethiopia's floriculture sector continues to strengthen its position among the world's top five cut flower exporters, presenting a conducive environment for knowledge exchange, innovation showcases, and cross-border collaborations to enhance this status.
Thursd’s Strategic Role in Connecting Industry Players Across the World
As this year’s Ethiopian premier international horticulture and floriculture trade fair approaches, Thursd, the leading online platform for the global floriculture industry, will be among the numerous participants and offers Ethiopian flower industry players a unique opportunity to connect with global markets through its extensive network and services.
As a global hub for floral industry insights, trends, and networking, Thursd has consistently championed the visibility of flower-producing regions which includes Ethiopia. At this year’s expo, its delegation of Edwin Kirwa, Customer Success Manager, and Editor Brian Okinda will engage directly with growers, exporters, and policymakers to address systemic challenges to help unlock opportunities in the Ethiopian flower sector.
This is given the fact that Thursd has established itself as a vital connector in the global flower industry, providing a platform where growers, traders, and consumers can access information, share knowledge, and discover new opportunities. And, the presence at HortiFlora 2025, therefore, emphasizes its commitment to including diverse markets in its global network and supporting the growth of Ethiopia's flourishing flower industry.
Opportunities for Engagement With Thursd Representatives
Attendees of HortiFlora 2025 will have the valuable opportunity to engage directly with Thursd's representatives throughout the three-day event in conversations that could explore different aspects of the plant and flower industry, from sustainability practices to market opportunities and digital connectivity.
For instance, Edwin the Customer Success Manager will be available to discuss how Ethiopian growers and exporters can leverage Thursd's platform to expand their market reach. He could help them address such topics as marketing strategies for flower producers through the Thursd platform, building an international brand presence, connecting with buyers across different global markets, and harnessing Thursd's platforms to showcase unique Ethiopian floral products and services, among numerous other topics.
Brian, on the other hand, is positioned to help understand insights on the overall flower industry, sustainable practices in floriculture, which is an increasingly important consideration for global buyers, sustainable growing practices that meet international standards, environmental certification opportunities, consumer trends toward sustainable floriculture products, and opportunities for content creation that highlights individual perspectives and the general flower industry, as well as sustainability initiatives
Connecting to Global Markets Through Thursd
Through its comprehensive platform, Thursd therefore offers Ethiopian flower industry players a unique opportunity to connect with global markets. It offers a stage for showcasing industry trends, features growers and their products, and provides insights into market developments, helping businesses stay informed and connected.
Engaging with the Thursd representatives at HortiFlora 2025 guarantees that those participating can explore how the platform could offer them a bridge to new markets and opportunities. From content creation that highlights Ethiopian flowers to networking opportunities with international buyers, it offers various pathways to global market integration.
HortiFlora 2025 Exhibition Details
The HortiFlora 2025 will run from Tuesday, April 1 to Thursday, April 3, 2025, at the Millennium Hall in Addis Ababa. Exhibition hours are 10:00-18:00 on April 1-2 and 10:00-16:00 on April 3. The venue is conveniently located just minutes from the airport, making it easily accessible for international visitors.
Industry professionals attending the expo and keen on knowing more about Thursd are encouraged to seek out Edwin Kirwa and Brian Okinda at the HortiFlora 2025 event to discuss how Thursd can support their floral businesses' growth and even connect them to global markets in this ever-evolving international floriculture landscape.
Photos by HPP Exhibitions.
