New Study Puts Into Context What Gen Z Wants From Flowers
Presented by the Floral Marketing Fund (FMF) and co-sponsored by industry leaders, CalFlowers and FTD, it provides research-based guidance on how to reach and connect with the Gen Z market – insights that will help increase sales!
Why Do Some Cultures Avoid Certain Flowers?
Flowers carry more than just their beauty, color and scent. In many places, a bouquet is also a message about grief, luck, romance, or social respect. So, the wrong flower can say the wrong thing.
Why Do Some Flowers Open Only During the Day?
The science behind this phenomenon comes down to evolution, ecology, pollinator behavior, and the biological rhythms that govern almost every living thing.
Why Do Some Flowers Change Their Colors?
In many cases, it is part of a plant’s strategy for attracting pollinators at the right time, then signaling that the flower has already done its job. In other cases, it is chemistry at work. But there are more reasons...
