Diversification as an Ideal Strategy to Capture Emerging Flower Markets
A fresh wave of flower and ornamental plant categories is growing in commercial relevance. Coupled with new markets, this is a factor worth appreciating for growers keen on maximizing what these new trends bring to the floral trade.
A Glimpse of a Flower Can Brighten a Stranger’s Day
I run a public art studio called Graphic Rewilding with artist, Lee Baker. We take the grey, overlooked bits of a city and put something massive and floral in front of them, and people stop, even just for a moment.
Flowers That Symbolize New Beginnings
Flowers do not just beautify a place or ornament the moment, but carry a message, which could be anything that one wishes to communicate.
The British Flower Collective – What Do They Do?
If you seek to source seasonal British flowers, find a principled local florist, or connect with a grower community that takes provenance seriously, this collective is usually an excellent starting point.
New Study Puts Into Context What Gen Z Wants From Flowers
Presented by the Floral Marketing Fund (FMF) and co-sponsored by industry leaders, CalFlowers and FTD, it provides research-based guidance on how to reach and connect with the Gen Z market – insights that will help increase sales!
Why Do Some Cultures Avoid Certain Flowers?
Flowers carry more than just their beauty, color and scent. In many places, a bouquet is also a message about grief, luck, romance, or social respect. So, the wrong flower can say the wrong thing.
