Here’s Why Flowers Often Appear in Literature
The presence of floral imagery in literature is far from just a decorative choice. Authors have relied on the natural world to communicate complex human emotions, track thematic changes, and create atmospheric tension without relying on heavy exposition.
Diversification as an Ideal Strategy to Capture Emerging Flower Markets
A fresh wave of flower and ornamental plant categories is growing in commercial relevance. Coupled with new markets, this is a factor worth appreciating for growers keen on maximizing what these new trends bring to the floral trade.
A Glimpse of a Flower Can Brighten a Stranger’s Day
I run a public art studio called Graphic Rewilding with artist, Lee Baker. We take the grey, overlooked bits of a city and put something massive and floral in front of them, and people stop, even just for a moment.
Flowers That Symbolize New Beginnings
Flowers do not just beautify a place or ornament the moment, but carry a message, which could be anything that one wishes to communicate.
The British Flower Collective – What Do They Do?
If you seek to source seasonal British flowers, find a principled local florist, or connect with a grower community that takes provenance seriously, this collective is usually an excellent starting point.
New Study Puts Into Context What Gen Z Wants From Flowers
Presented by the Floral Marketing Fund (FMF) and co-sponsored by industry leaders, CalFlowers and FTD, it provides research-based guidance on how to reach and connect with the Gen Z market – insights that will help increase sales!
