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How Does Rose Breeding Work? The Long Process of Creating New Varieties Behind every famous variety are thousands of "maybes," countless hours in the greenhouse, and breeders with both sharp eyes and patient hearts.

Top Floral Stories Cut Flowers Floral Education

Mar 18 | 11 min read

A Valentine’s Day Rose Baptism in Las Vegas That Made History Mayte Garcia joins April & Ashley for a spectacular Valentine’s Day rose baptism in Las Vegas, unveiling a bold new premium rose variety.

Thursd Now Novelties Top Floral Stories

Feb 17 | 5 min read

10 Questions to Rosa Eskelund, the Breeding Director at Roses Forever & Viking Roses "My way of dealing with it is to go out into nature, sitting on a rock by the sea and listening to the waves is very stress-relieving, and effective."

10 Questions Interviews

Apr 02 | 8 min read

Rosa-Loves-Me-Radiant-Rebecca-With-Mrs-Kotut-and-Rosa-Eskelund

Rosa Loves Me® Radiant Rebecca - The New Spray Rose An important and proud moment for Mrs. Rebecca Kotut and her family - A rose baptized in her name. What a joy!

Novelties Roses

Nov 20 | 2 min read

10 Questions to John Pouw, Licensing and Marketing Expert at Viking Roses "If there are problems, face them instead of hiding and hoping they will blow over. Find a solution before starting to argue about damages."

10 Questions Interviews

Jul 31 | 7 min read

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